Rare Beauty

310W in other brands

Liquid Touch Weightless Foundation · Liquid and cream

Depth

Lighter than 41% of the shades in our data

Undertone

Listed as warm on the brand's website

Swatch

Reads in between warm and cool #ca9971

Data

Rare Beauty's own website, October 2026 (how we collect it)

The closest shade in another brand is Exa 370 Dawn in High Fidelity Foundation (likely close). In all, 230 ranges have a likely-close shade and 105 brands have one worth trying.

Closest shade in each brand

The 40 closest of 105 brands. The other 65 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Exa

   370 Dawn · High Fidelity Foundation

   Likely close Swatch reads about the same · listed warm

2. PÜR

   DG1 Nutmeg · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

   Likely close Swatch reads about the same · listed warm

3. MAC

   NW18 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

   Likely close Swatch reads about the same · listed neutral

4. Lancôme

   370 Dore 25 W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

   Likely close Swatch reads about the same

5. Clinique

   CN 90 Sand · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

   Likely close Swatch reads about the same · listed neutral-cool

6. Becca Cosmetics

   3W3 Olive · Ultimate Coverage 24 Hour Foundation

   Likely close Swatch reads about the same · listed olive

7. Morphe

   F2.70 Neutral · Fluidity Full-Coverage Foundation

   Likely close Swatch reads about the same · listed neutral

8. Essence

   50 Neutral Champagne · Pretty Natural Hydrating Foundation

   Likely close Swatch reads about the same · listed neutral

9. Huda Beauty

   220N Custard · #FauxFilter Full Coverage Matte Foundation

   Likely close Swatch reads about the same · listed neutral-warm

10. L'Oréal

    Sand Beige · True Match Lumi Healthy Luminous Makeup

    Likely close Swatch reads about the same

11. Estée Lauder

    3W1 Tawny · Double Wear Light Soft Matte Hydra Makeup

    Likely close Swatch reads about the same · listed warm

12. Benefit Cosmetics

    Shade 8 · Hello Happy Air Stick Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

13. Ulta Beauty

    Medium To Tan Cool · Moisturizing Foundation Stick

    Likely close Swatch reads about the same · listed cool

14. ILIA

    11 Matira · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads about the same · listed neutral

15. CoverGirl

    L50 Fair Beige · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same

16. VDL

    A05.5 Warm Undertone · Perfect Lasting Foundation

    Likely close Swatch reads about the same · listed warm

17. Milk Makeup

    Medium Tan · Blur Liquid Matte Foundation

    Likely close Swatch reads about the same · listed olive

18. Armani Beauty

    6.5 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed neutral

19. Smashbox

    2.18 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

    Likely close Swatch reads about the same · listed neutral

20. ColourPop

    145W Med Dark · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed warm

21. Beauty Bakerie

    329 Warm Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed neutral-warm

22. Make Up For Ever

    Y405 · Reboot Active Care Revitalizing Foundation

    Likely close Swatch reads about the same · listed warm

23. Urban Decay

    60NN · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed neutral

24. KVD Vegan Beauty

    045 Medium · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed neutral-warm

25. Tarte

    Medium-Tan · BB Tinted Treatment 12-Hour Primer Broad Spectrum SPF 30 Sunscreen

    Likely close Swatch reads about the same

26. Maybelline

    Coconut · SuperStay Full Coverage Powder Foundation

    Likely close Swatch reads about the same

27. Too Faced

    Warm Sand · Born This Way Pressed Powder Foundation

    Likely close Swatch reads about the same · listed warm

28. Givenchy

    P340 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

29. It Cosmetics

    40 Tan Cool · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed cool

30. Catrice

    038 Honey Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads about the same

31. Origins

    530 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed warm

32. Cover FX

    G60 · Pressed Mineral Foundation

    Likely close Swatch reads about the same · listed warm

33. Kevyn Aucoin

    10 Medium EF · Foundation Balm

    Likely close Swatch reads about the same

34. Lawless

    Warmth · Woke Up Like This Flawless Finish Foundation

    Likely close Swatch reads about the same · listed warm

35. Yves Saint Laurent

    BD65 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed neutral-warm

36. Laura Mercier

    12 · Smooth Finish Foundation Powder

    Likely close Swatch reads about the same · listed warm

37. Gucci

    260W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed warm

38. Physicians Formula

    Light to Medium · Silk Foundation Elixir

    Likely close Swatch reads about the same

39. Makeup Revolution

    F8.2 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

40. Lorac

    08 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 65 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 140 Golden
• Amorepacific 208 Medium Yellow
• Anastasia Beverly Hills 315N
• Antonym Dark
• Au Naturale Seville
• bareMinerals 15 Neutral Medium
• beautyblender 3.65 Neutral
• Bite Beauty M90
• BLK/OPL Rich Caramel
• Bobbi Brown Golden Honey
• boscia Manhattan Beach
• Burt's Bees Classic Ivory
• Charlotte Tilbury 8.5
• COOLA Golden
• Dermablend 40W Sienna
• Dior 2.5 Warm Olive
• Dose Of Colors 122 Medium Tan
• Dr. Dennis Gross Skincare Medium/Deep
• Dr. Jart+ Medium
• e.l.f. Cosmetics 24 Light Warm
• Elcie Cosmetics Vanilla
• Fenty Beauty 370
• florence by mills LM050
• Flower Beauty M4 Tawny
• Guerlain 05W
• Haus Labs 260 Light Medium
• Hourglass Nude
• Hynt Beauty Honey Chestnut
• Il Makiage 212-66105 105
• J.Cat Beauty Soft Tan
• jane iredale Honey Bronze
• Josie Maran Medium Dark
• Jouer Cosmetics Maple
• Juice Beauty 15 Rosy Sand
• Juvia's Place 500 Bogota
• KIKO Milano Hazelnut
• Koh Gen Do 301
• Kosas Light Medium Neutral 200
• L.A. Girl Medium Beige
• La Mer 41 Soft Cameo
• lilah b. b classic
• Milani Soft Chai
• NARS Barcelona
• Natasha Denona 85 Wdark
• Nudestix 5 Nude
• NYX Professional Makeup Soft Beige
• Ofra Cosmetics 6
• Pacifica 20CM Cool Medium
• Pat McGrath Labs 17 Medium
• Perricone MD Nude
• Pretty Vulgar Shameless Skin
• Revlon 410 Toast
• rms beauty 33.5
• Sephora Collection 17
• Shiseido 420
• Smith & Cult 300 Neutral
• surratt beauty 10 Surreal Skin
• The Ordinary 3.1 Y
• Tom Ford 8.2 Warm Honey
• UOMA Beauty T3N Honey Honey
• W3LL People Dark Golden
• Wander Beauty Golden Tan
• Wet n Wild Desert Beige
• Winky Lux Deep
• ZOEVA 210N Gifted

Filter every range in the shade finder

Next to it in Liquid Touch Weightless Foundation

• 300C (lighter)
• 320W (deeper)

Colours come from Rare Beauty's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.