Koh Gen Do

301 in other brands

Depth: Lighter than 46% of the shades in our data
Undertone: Listed as neutral-warm from its retail listing
Swatch: Reads cooler than most shades this deep #d79a79
Data: Retailer swatch, January 2021 (how we collect it)

Listed as neutral-warm, but its swatch reads cooler than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

The closest shade in another brand is Dior 4 Neutral in Dior Airflash Spray Foundation (likely close). In all, 195 ranges have a likely-close shade and 105 brands have one worth trying.

Closest shade in each brand

The 40 closest of 105 brands. The other 65 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Dior

4 Neutral · Dior Airflash Spray Foundation

Likely close Swatch reads about the same · listed neutral
Nudestix

5 Medium · Nudies Tinted Blur Stick

Likely close Swatch reads about the same · listed warm
Bobbi Brown

Warm Golden · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed warm
COOLA

Golden · Rōsilliance Organic BB+ Cream SPF 30

Likely close Swatch reads about the same · listed warm
Maybelline

312 Golden · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads about the same · listed warm
Armani Beauty

6.25 · Power Fabric Longwear High Cover Foundation SPF 25

Likely close Swatch reads about the same · listed warm
rms beauty

44 · "Un" Cover-Up Cream Foundation

Likely close Swatch reads about the same · listed cool
Milk Makeup

Praline · Flex Foundation Stick

Likely close Swatch reads about the same · listed neutral
Tarte

37N medium-tan neutral · face tape foundation

Likely close Swatch reads about the same · listed neutral
Catrice

030 Neutral Sand · True Skin Hydrating Foundation

Likely close Swatch reads about the same · listed neutral
bareMinerals

2C Fairly Medium · Blemish Rescue Salicylic Acid Loose Powder Foundation

Likely close Swatch reads about the same · listed cool
W3LL People

Medium Pink · Narcissist Foundation Stick

Likely close Swatch reads about the same · listed cool
Laura Mercier

5W1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

Likely close Swatch reads about the same · listed warm
UOMA Beauty

T2N Honey Honey · Say What?! Foundation

Likely close Swatch reads about the same · listed olive
Becca Cosmetics

3C2 Cassava · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed cool
NYX Professional Makeup

Soft Beige · Born To Glow Naturally Radiant Foundation

Likely close Swatch reads about the same · listed cool
ILIA

13 Kamari · Super Serum Skin Tint SPF 40 Foundation

Likely close Swatch reads about the same · listed warm
Ulta Beauty

Tan Neutral · Mineral Powder Foundation

Likely close Swatch reads about the same · listed neutral
Tom Ford

5.5 Bisque · Traceless Foundation Stick

Likely close Swatch reads about the same
Antonym

Dark · Certified Organic Baked Foundation

Likely close Swatch reads about the same
florence by mills

LM070 · Like a Light Skin Tint

Likely close Swatch reads about the same · listed neutral
L'Oréal

W6, Medium · True Match Super-Blendable Foundation

Likely close Swatch reads about the same
Fenty Beauty

320 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed cool
KVD Vegan Beauty

145 Medium · Lock-It Powder Foundation

Likely close Swatch reads about the same
Almay

600 Sand Beige · Clear Complexion Make Myself Clear Makeup

Likely close Swatch reads about the same
Make Up For Ever

Y505Cognac · Matte Velvet Skin Blurring Powder Foundation

Likely close Swatch reads about the same · listed neutral
NARS

Valencia · Soft Matte Complete Foundation

Likely close Swatch reads about the same · listed warm
Amorepacific

208 Medium Yellow · Color Control Cushion Compact Broad Spectrum SPF 50+

Likely close Swatch reads about the same · listed warm
Lancôme

350 Dore 10 N · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads about the same
Wet n Wild

Classic Beige · PhotoFocus Liquid Foundation

Likely close Swatch reads about the same
Smith & Cult

280 Warm · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed warm
Gucci

270C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads warmer · listed cool
Clinique

Intense Ivory · Chubby in the Nude Foundation Stick

Likely close Swatch reads about the same · listed neutral-cool
CoverGirl

Classic Tan · Simply Ageless 3-In-1 Liquid Foundation

Likely close Swatch reads warmer
Yves Saint Laurent

B70 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads warmer · listed warm
Bite Beauty

T105 · Changemaker Supercharged Micellar Foundation

Likely close Swatch reads about the same · listed warm
Physicians Formula

Light · NF Sheer Line Of Defense Foundation SPF 30

Likely close Swatch reads about the same
Urban Decay

5.5 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed cool
Sephora Collection

34 Maple · Matte Perfection Full Coverage Foundation

Likely close Swatch reads about the same
Haus Labs

250 Light Medium · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads cooler · listed neutral

Closest shade in the other 65 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Aqua Foundation

213 (lighter)
302 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.