Fenty Beauty

320 in other brands

Pro Filt'r Soft Matte Powder Foundation · Powder

Depth

Lighter than 46% of the shades in our data

Undertone

Listed as cool from its retail listing

Swatch

Reads cooler than most shades this deep #d79a74

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Milk Makeup Medium in Flex Foundation Stick (likely close). In all, 222 ranges have a likely-close shade and 106 brands have one worth trying.

Closest shade in each brand

The 40 closest of 106 brands. The other 66 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Milk Makeup

   Medium · Flex Foundation Stick

   Likely close Swatch reads about the same · listed neutral-warm

2. Tarte

   Tan · BB Tinted Treatment 12-Hour Primer Broad Spectrum SPF 30 Sunscreen

   Likely close Swatch reads about the same

3. Catrice

   030 Neutral Sand · True Skin Hydrating Foundation

   Likely close Swatch reads about the same · listed neutral

4. Armani Beauty

   7.25 · Power Fabric Longwear High Cover Foundation SPF 25

   Likely close Swatch reads about the same · listed warm

5. Lancôme

   260 Bisque N · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

   Likely close Swatch reads about the same

6. bareMinerals

   2CN Soft Medium · Blemish Rescue Salicylic Acid Loose Powder Foundation

   Likely close Swatch reads about the same · listed neutral-cool

7. Perricone MD

   Golden · No Makeup Foundation Serum Broad Spectrum SPF 20

   Likely close Swatch reads about the same · listed warm

8. Becca Cosmetics

   3N2 Noisette · Ultimate Coverage 24 Hour Foundation

   Likely close Swatch reads about the same · listed neutral-warm

9. KVD Vegan Beauty

   145 Medium · Lock-It Powder Foundation

   Likely close Swatch reads about the same

10. Smith & Cult

    280 Warm · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed warm

11. Tom Ford

    5.5 Bisque · Traceless Foundation Stick

    Likely close Swatch reads about the same

12. NARS

    Valencia · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed warm

13. Gucci

    270C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed cool

14. Fenty Beauty

    380 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed cool

15. L'Oréal

    W6, Medium · True Match Super-Blendable Foundation

    Likely close Swatch reads about the same

16. Rare Beauty

    330N · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral

17. Charlotte Tilbury

    8.5 · Magic Foundation

    Likely close Swatch reads about the same · listed neutral-warm

18. Yves Saint Laurent

    B70 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed warm

19. Bobbi Brown

    Honey · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

20. W3LL People

    Medium Pink · Narcissist Foundation Stick

    Likely close Swatch reads about the same · listed cool

21. COOLA

    Golden · Rōsilliance Organic BB+ Cream SPF 30

    Likely close Swatch reads about the same · listed warm

22. e.l.f. Cosmetics

    35 Medium Cool · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed cool

23. It Cosmetics

    34 Medium Cool · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed cool

24. Make Up For Ever

    Y335 · Ultra HD Invisible Cover Stick Foundation

    Likely close Swatch reads about the same · listed warm

25. Wet n Wild

    Peach Natural · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same · listed warm

26. Koh Gen Do

    301 · Aqua Foundation

    Likely close Swatch reads about the same · listed neutral-warm

27. Ulta Beauty

    Tan Olive · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed olive

28. Shiseido

    350 Maple · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

    Likely close Swatch reads about the same · listed neutral

29. Dior

    4.5 Neutral · Dior Airflash Spray Foundation

    Likely close Swatch reads about the same · listed neutral

30. Amorepacific

    208 Medium Yellow · Color Control Cushion Compact Broad Spectrum SPF 50+

    Likely close Swatch reads about the same · listed warm

31. Antonym

    Dark · Certified Organic Baked Foundation

    Likely close Swatch reads about the same

32. ILIA

    Bonaire · True Skin Serum Foundation

    Likely close Swatch reads about the same · listed warm

33. Too Faced

    Warm Sand · Born This Way Foundation

    Likely close Swatch reads about the same · listed warm

34. Natasha Denona

    NP10 - Medium Tan Neutral Peach · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed neutral-warm

35. florence by mills

    LM070 · Like a Light Skin Tint

    Likely close Swatch reads about the same · listed neutral

36. MAC

    NW30 · Pro Longwear Nourishing Waterproof Foundation

    Likely close Swatch reads about the same · listed cool

37. Maybelline

    322 Warm Honey · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same · listed warm

38. Clinique

    Normous Neutral · Chubby in the Nude Foundation Stick

    Likely close Swatch reads about the same · listed neutral

39. CoverGirl

    L30 Golden Ivory · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same · listed warm

40. Nudestix

    5 Medium · Nudies Tinted Blur Stick

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 66 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 600 Sand Beige
• Anastasia Beverly Hills Banana
• Au Naturale Lucia
• Beauty Bakerie 327 Cool Neutral
• beautyblender 3.65 Neutral
• Benefit Cosmetics Shade 8
• Bite Beauty T105
• BLK/OPL Rich Caramel
• boscia Manhattan Beach
• Burt's Bees Classic Ivory
• ColourPop 125N Med Dark
• Cover FX G60
• Dermablend 43W
• Dose Of Colors 121 Light Medium
• Dr. Dennis Gross Skincare Medium/Deep
• Dr. Jart+ Medium
• Elcie Cosmetics Vanilla
• Essence 50 Neutral Champagne
• Estée Lauder 6N1 Mocha
• Exa 280 Mac
• Flower Beauty M5 Caramel
• Givenchy Y310
• Guerlain 05C
• Haus Labs 175 Light
• Hourglass No. 4 Beige
• Huda Beauty 455R
• Hynt Beauty Honey Chestnut
• Il Makiage 212-66080 80
• J.Cat Beauty Medium Beige
• jane iredale Fawn
• Josie Maran Medium Dark
• Jouer Cosmetics Café
• Juice Beauty 12 Desert Beige
• Juvia's Place 500 Bogota
• Kevyn Aucoin 10 Medium EF
• KIKO Milano Hazelnut
• Kosas 05 Tone
• L.A. Girl Porcelain
• La Mer 350 Honey
• Laura Mercier 5W1
• Lawless Warmth
• lilah b. b classic
• Lorac 13
• Makeup Revolution F7.5
• Milani Soft Chai
• Morphe Hint of Cappuccino
• NYX Professional Makeup Neutral Buff
• Ofra Cosmetics 6
• Origins 610
• Pacifica 20CM Cool Medium
• Pat McGrath Labs 17 Medium
• Physicians Formula Light
• Pretty Vulgar Shameless Skin
• PÜR Medium
• Revlon 330 Natural Tan
• rms beauty 33.5
• Sephora Collection 12 Chestnut
• Smashbox 2.15
• surratt beauty 10 Surreal Skin
• The Ordinary 3.1 Y
• UOMA Beauty T2N Honey Honey
• Urban Decay 5.5
• VDL V05 Warm Deep Tan
• Wander Beauty Golden Tan
• Winky Lux Deep
• ZOEVA 210N Gifted

Filter every range in the shade finder

Next to it in Pro Filt'r Soft Matte Powder Foundation

• 310 (lighter)
• 330 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.