Foundation Shades

Juvia's Place

500 Bogota in other brands

I Am Magic Foundation · Liquid and cream

Depth
Lighter than 46% of the shades in our data
Undertone
Listed as warm from its retail listing
Swatch
Reads in between warm and cool #cb9f7c
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Too Faced Natural Beige in Born This Way Pressed Powder Foundation (likely close). In all, 237 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Too Faced

    Natural Beige · Born This Way Pressed Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  2. Bobbi Brown

    Golden · Skin Long-Wear Fluid Powder Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  3. L'Oréal

    True Beige · True Match Lumi Healthy Luminous Makeup

    Likely close Swatch reads about the same

  4. Laura Mercier

    4W1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

    Likely close Swatch reads about the same · listed warm

  5. Urban Decay

    40WY · Stay Naked Weightless Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  6. Armani Beauty

    8 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed neutral

  7. NYX Professional Makeup

    Buff · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed neutral

  8. CoverGirl

    580 Tan · Clean Fresh Skin Milk Foundation

    Likely close Swatch reads about the same

  9. Guerlain

    04W · Lingerie De Peau Natural Perfection Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  10. Estée Lauder

    3N1 Ivory Beige · Double Wear Maximum Cover Camouflage Makeup for Face and Body SPF 15

    Likely close Swatch reads about the same · listed neutral

  11. Tom Ford

    7.7 Honey · Traceless Soft Matte Foundation

    Likely close Swatch reads about the same · listed neutral

  12. MAC

    NC27 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed neutral

  13. Origins

    400 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed warm

  14. Natasha Denona

    90N · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads about the same · listed neutral

  15. Givenchy

    Y305 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  16. Sephora Collection

    17 · Clean Glowing Skin Foundation

    Likely close Swatch reads about the same · listed warm

  17. bareMinerals

    10 Medium · Matte Loose Powder Mineral Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  18. Beauty Bakerie

    333 Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed neutral

  19. Dermablend

    43W · Flawless Creator Liquid Foundation Drops

    Likely close Swatch reads about the same · listed warm

  20. Ulta Beauty

    Tan Warm · Moisturizing Foundation Stick

    Likely close Swatch reads about the same · listed warm

  21. PÜR

    TG6 Honey · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads about the same · listed olive

  22. It Cosmetics

    31.5 Medium Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed neutral

  23. Make Up For Ever

    Y340 · Reboot Active Care Revitalizing Foundation

    Likely close Swatch reads about the same · listed cool

  24. KVD Vegan Beauty

    048 Medium · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  25. Lorac

    12 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  26. Il Makiage

    212-66075 75 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed cool

  27. Huda Beauty

    220N Custard · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  28. Fenty Beauty

    6 · Eaze Drop Lightweight Blurring Skin Tint

    Likely close Swatch reads about the same

  29. VDL

    V05 Warm Deep Tan · Perfect Lasting Foundation

    Likely close Swatch reads about the same · listed warm

  30. ColourPop

    145W Med Dark · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed warm

  31. Kevyn Aucoin

    09 Medium EF · Foundation Balm

    Likely close Swatch reads about the same

  32. Exa

    290 Seb · High Fidelity Foundation

    Likely close Swatch reads about the same · listed olive

  33. Tarte

    34S medium sand · face tape foundation

    Likely close Swatch reads about the same · listed warm

  34. Bite Beauty

    M90 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads cooler · listed neutral

  35. Lawless

    Nomad · Woke Up Like This Flawless Finish Foundation

    Likely close Swatch reads about the same · listed neutral

  36. Lancôme

    310 Clair 30 C · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads about the same

  37. Kosas

    Light Medium Neutral 200 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed neutral-cool

  38. Makeup Revolution

    F8.2 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  39. Physicians Formula

    Light to Medium · Silk Foundation Elixir

    Likely close Swatch reads about the same

  40. Maybelline

    Coconut · SuperStay Full Coverage Powder Foundation

    Likely close Swatch reads about the same

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in I Am Magic Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.