Foundation Shades

Juvia's Place

I Am Magic Foundation

42 shades · Liquid and cream · from 740 Marisol (lightest) to 100 Sudan (deepest)

Undertones listed
14 warm, 9 neutral, 9 neutral-warm, 5 olive, 3 cool, 2 neutral-cool
Order
Light to deep in the brand's own order
Data
Retailer swatches, January 2021 (how we collect it)

All shades, light to deep

Pick a shade to see its closest match in every other brand.