Foundation Shades

Juvia's Place

700 Vienna in other brands

I Am Magic Foundation · Liquid and cream

Depth
Lighter than 96% of the shades in our data
Undertone
Listed as warm from its retail listing
Swatch
Reads warmer than most shades this deep #f5dcba
Data
Retailer swatch, January 2021 (how we collect it)

This shade is lighter than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is Ulta Beauty Fair to Light Warm in Velvet Matte Longwear Foundation (likely close). In all, 101 ranges have a likely-close shade and 95 brands have one worth trying.

Closest shade in each brand

The 40 closest of 95 brands. The other 55 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Ulta Beauty

    Fair to Light Warm · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  2. The Ordinary

    1.1 N · Serum Foundation

    Likely close Swatch reads about the same · listed neutral

  3. Givenchy

    N00 · Matissime Velvet Radiant Mattifying Fluid Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  4. Hynt Beauty

    Ivory · Encore Pressed Powder Foundation

    Likely close Swatch reads about the same · listed cool

  5. La Mer

    160 Crème · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  6. Shiseido

    120 · Synchro Skin Self-Refreshing Foundation SPF 30

    Likely close Swatch reads about the same · listed warm

  7. Huda Beauty

    150G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed warm

  8. Urban Decay

    30NN · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads cooler · listed neutral

  9. Fenty Beauty

    105 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed warm

  10. Estée Lauder

    1W2 Sand · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads cooler · listed olive

  11. NARS

    L0 Siberia · Natural Radiant Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  12. Dermablend

    0C Linen · Smooth Liquid Camo Foundation

    Likely close Swatch reads about the same · listed cool

  13. Revlon

    150 Buff · ColorStay Full Cover Foundation

    Likely close Swatch reads cooler

  14. Bobbi Brown

    Beige · Skin Long-Wear Fluid Powder Foundation SPF 20

    Likely close Swatch reads cooler · listed neutral

  15. Natasha Denona

    Y2 - Fair Light Yellow · Hy-Glam Serum Foundation

    Likely close Swatch reads lighter · listed warm

  16. MAC

    NC20 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads about the same · listed warm

  17. jane iredale

    Bisque · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads cooler · listed warm

  18. Haus Labs

    030 Fair · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads cooler · listed warm

  19. e.l.f. Cosmetics

    11 Fair Neutral · Soft Glam Satin Foundation

    Likely close Swatch reads deeper · listed neutral

  20. Guerlain

    00N · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads cooler · listed neutral

  21. Makeup Revolution

    F6 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  22. NYX Professional Makeup

    Nude · Stay Matte Powder Foundation

    Likely close Swatch reads deeper

  23. Maybelline

    Natural Beige · SuperStay Full Coverage Powder Foundation

    Likely close Swatch reads warmer

  24. Sephora Collection

    03 P · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed cool

  25. Too Faced

    Almond · Born This Way Pressed Powder Foundation

    Likely close Swatch reads deeper · listed warm

  26. Flower Beauty

    L1 Porcelain · Light Illusion Liquid Foundation

    Likely close Swatch reads cooler

  27. VDL

    V02 Warm Light Beige · Perfect Lasting Foundation

    Likely close Swatch reads deeper · listed warm

  28. It Cosmetics

    Fair · Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads cooler

  29. Milani

    Warm Linen · Screen Queen Foundation

    Likely close Swatch reads about the same · listed warm

  30. Make Up For Ever

    Y225 · Matte Velvet Skin Full Coverage Foundation

    Likely close Swatch reads deeper · listed warm

  31. Kevyn Aucoin

    02 ST · Stripped Nude Skin Tint

    Likely close Swatch reads cooler

  32. Pacifica

    39CF Cool Fair · Alight Clean Foundation

    Likely close Swatch reads cooler · listed cool

  33. Benefit Cosmetics

    Shade 2 Light Neutral · Hello Happy Velvet Powder Foundation

    Likely close Swatch reads deeper and cooler · listed neutral

  34. beautyblender

    1.30 Warm · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads cooler · listed warm

  35. PÜR

    LG6 Vanilla · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads deeper and cooler · listed warm

  36. Laura Mercier

    Medium Ivory · Silk Crème Oil Free Photo Edition Foundation

    Likely close Swatch reads deeper · listed warm

  37. Charlotte Tilbury

    2 WARM · Airbrush Flawless Foundation

    Likely close Swatch reads cooler · listed warm

  38. Morphe

    F1.40 Warm ) · Fluidity Full-Coverage Foundation

    Likely close Swatch reads warmer · listed warm

  39. Beauty Bakerie

    355 Warm · InstaBake Aqua Glass Foundation

    Likely close Swatch reads cooler · listed warm

  40. Anastasia Beverly Hills

    120W · Luminous Foundation

    Likely close Swatch reads deeper and cooler · listed warm

Closest shade in the other 55 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in I Am Magic Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.