Foundation Shades

Koh Gen Do

113 in other brands

Aqua Foundation · Liquid and cream

Depth
Lighter than 90% of the shades in our data
Undertone
Listed as warm from its retail listing
Swatch
Reads warmer than most shades this deep #e6cfb9
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is ColourPop 25W Fair in Pretty Fresh Foundation (likely close). In all, 155 ranges have a likely-close shade and 99 brands have one worth trying.

Closest shade in each brand

The 40 closest of 99 brands. The other 59 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. ColourPop

    25W Fair · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed warm

  2. Hourglass

    Ivory · Illusion Hyaluronic Skin Tint

    Likely close Swatch reads about the same · listed cool

  3. MAC

    NC12 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed neutral

  4. NARS

    Finland · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed warm

  5. Fenty Beauty

    150 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  6. Maybelline

    Nude Beige · Dream Radiant Liquid Foundation

    Likely close Swatch reads about the same

  7. Origins

    320 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed cool

  8. Laura Mercier

    0W1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed warm

  9. Charlotte Tilbury

    1.5 · Light Wonder Foundation

    Likely close Swatch reads about the same

  10. Benefit Cosmetics

    Shade 1 Fair Cool · Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  11. e.l.f. Cosmetics

    Pearl · Flawless Finish Foundation

    Likely close Swatch reads about the same · listed neutral

  12. Too Faced

    Snow · Born This Way Pressed Powder Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  13. Ulta Beauty

    Fair to Light Neutral · Effortless Effect Foundation

    Likely close Swatch reads about the same · listed neutral

  14. jane iredale

    Light Beige · Liquid Minerals A Foundation

    Likely close Swatch reads cooler · listed cool

  15. ZOEVA

    020C Amazing · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads cooler · listed cool

  16. Tom Ford

    0.5 Porcelain · Traceless Soft Matte Foundation

    Likely close Swatch reads warmer · listed neutral

  17. It Cosmetics

    10.5 Fair Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads cooler · listed neutral

  18. L'Oréal

    Pearl · Infallible 24HR Fresh Wear Foundation In A Powder

    Likely close Swatch reads about the same

  19. PÜR

    LG6 Light Nude · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads about the same · listed warm

  20. Natasha Denona

    42 WYMedium · Foundation X+

    Likely close Swatch reads about the same · listed warm

  21. Milk Makeup

    Fair · Sunshine Skin Tint SPF 30

    Likely close Swatch reads about the same · listed cool

  22. Givenchy

    Y105 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  23. Make Up For Ever

    R260 · Matte Velvet Skin Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  24. Juice Beauty

    05 Buff · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads cooler · listed warm

  25. Cover FX

    N10 · Pressed Mineral Foundation

    Likely close Swatch reads cooler · listed neutral

  26. Bobbi Brown

    3 Beige · Skin Foundation SPF 15

    Likely close Swatch reads cooler · listed neutral

  27. Makeup Revolution

    F1 · Conceal & Hydrate Foundation

    Likely close Swatch reads cooler · listed neutral

  28. Elcie Cosmetics

    Porcelain · Micro Silque Foundation

    Likely close Swatch reads deeper · listed neutral

  29. La Mer

    03 Warm Porcelain · The Luminous Lifting Cushion Foundation SPF 20 + Refill

    Likely close Swatch reads cooler · listed warm

  30. VDL

    V03 Warm Medium Beige · Perfect Lasting Foundation

    Likely close Swatch reads cooler · listed warm

  31. Wet n Wild

    Nude Ivory · Photo Focus Dewy Foundation

    Likely close Swatch reads deeper

  32. Lorac

    01 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads about the same · listed cool

  33. Catrice

    020 Rose Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads about the same

  34. Lancôme

    095 Ivoire W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads deeper and warmer

  35. Il Makiage

    212-66005 5 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads cooler · listed neutral

  36. Dior

    2 Warm Peach · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads cooler · listed warm

  37. Au Naturale

    Porcelain · Zero Gravity C2P Foundation

    Likely close Swatch reads cooler · listed neutral-cool

  38. Kosas

    02 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads lighter · listed neutral

  39. L.A. Girl

    Porcelain · Pro.Matte Foundation

    Likely close Swatch reads about the same

  40. ILIA

    Corsica · True Skin Serum Foundation

    Likely close Swatch reads cooler · listed warm

Closest shade in the other 59 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Aqua Foundation

  • 13 (lighter)
  • 123 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.