Ulta Beauty

Fair to Light Neutral in other brands

Effortless Effect Foundation · Liquid and cream

Depth: Lighter than 84% of the shades in our data
Undertone: Listed as neutral from its name
Swatch: Reads warmer than most shades this deep #e1c9b1
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is ColourPop 45W Light in Pretty Fresh Foundation (likely close). In all, 164 ranges have a likely-close shade and 102 brands have one worth trying.

Closest shade in each brand

The 40 closest of 102 brands. The other 62 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

ColourPop

45W Light · Pretty Fresh Foundation

Likely close Swatch reads about the same · listed warm
NARS

Alaska · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed warm
Natasha Denona

42 WYMedium · Foundation X+

Likely close Swatch reads about the same · listed warm
Tom Ford

1.3 Nude Ivory · Traceless Soft Matte Foundation

Likely close Swatch reads about the same · listed neutral
e.l.f. Cosmetics

Beige · Flawless Finish Foundation

Likely close Swatch reads about the same · listed cool
Too Faced

Snow · Born This Way Pressed Powder Foundation

Likely close Swatch reads about the same · listed neutral-cool
Hourglass

Ivory · Illusion Hyaluronic Skin Tint

Likely close Swatch reads about the same · listed cool
Wet n Wild

Nude Ivory · Photo Focus Dewy Foundation

Likely close Swatch reads about the same
MAC

NW5 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed cool
Laura Mercier

Sand Beige · Silk Crème Moisturizing Photo Edition Foundation

Likely close Swatch reads about the same · listed warm
Koh Gen Do

123 · Aqua Foundation

Likely close Swatch reads about the same · listed warm
Maybelline

Ivory · Dream Urban Cover Flawless Coverage Foundation SPF 50

Likely close Swatch reads about the same
Origins

320 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed cool
L'Oréal

Pearl · Infallible 24HR Fresh Wear Foundation In A Powder

Likely close Swatch reads about the same
PÜR

LG6 Light Nude · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

Likely close Swatch reads about the same · listed warm
Lancôme

095 Ivoire W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads about the same
Givenchy

Y105 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads cooler · listed warm
Elcie Cosmetics

Porcelain · Micro Silque Foundation

Likely close Swatch reads about the same · listed neutral
Make Up For Ever

Y305 · Matte Velvet Skin Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Anastasia Beverly Hills

140N · Luminous Foundation

Likely close Swatch reads about the same · listed neutral-warm
Guerlain

01W · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Charlotte Tilbury

1 · Magic Foundation

Likely close Swatch reads cooler · listed neutral-cool
Lorac

01 · PRO Soft Focus Longwear Foundation

Likely close Swatch reads about the same · listed cool
Haus Labs

040 Fair · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Benefit Cosmetics

Shade 1 Fair Cool · Hello Happy Flawless Brightening Foundation SPF 15

Likely close Swatch reads about the same · listed cool
Ulta Beauty

Fair Cool · Moisturizing Foundation Stick

Likely close Swatch reads about the same · listed cool
It Cosmetics

10.5 Fair Neutral · Your Skin But Better Foundation + Skincare

Likely close Swatch reads cooler · listed neutral
bareMinerals

10 Cool Beige · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

Likely close Swatch reads cooler · listed cool
L.A. Girl

Nude · Pro.Matte Foundation

Likely close Swatch reads warmer
La Mer

03 Warm Porcelain · The Luminous Lifting Cushion Foundation SPF 20 + Refill

Likely close Swatch reads cooler · listed warm
Fenty Beauty

150 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads lighter · listed neutral
Catrice

020 Rose Beige · HD Liquid Coverage Foundation

Likely close Swatch reads cooler
Juvia's Place

710 Maricao · I Am Magic Foundation

Likely close Swatch reads cooler · listed neutral-warm
jane iredale

Light Beige · Liquid Minerals A Foundation

Likely close Swatch reads cooler · listed cool
ZOEVA

020C Amazing · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads cooler · listed cool
NYX Professional Makeup

Fair · Can't Stop Won't Stop Foundation

Likely close Swatch reads warmer · listed cool
Urban Decay

0.5 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads cooler · listed cool
Au Naturale

Porcelain · Zero Gravity C2P Foundation

Likely close Swatch reads cooler · listed neutral-cool
VDL

A03 Cool Light Medium Beige · Perfect Lasting Foundation

Likely close Swatch reads cooler · listed cool
Juice Beauty

05 Buff · PHYTO-PIGMENTS Flawless Serum Foundation

Likely close Swatch reads cooler · listed warm

Closest shade in the other 62 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Effortless Effect Foundation

Fair to Light Warm (lighter)
Light Cool (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.