Ulta Beauty
Effortless Effect Foundation
26 shades · Liquid and cream · from Fair Warm (lightest) to Deep Cool (deepest)
- Undertones listed
- 9 warm, 8 cool, 7 neutral, 2 olive
- Order
- Light to deep by swatch colour (2021 photos can put close shades slightly out of order)
- Data
- Retailer swatches, January 2021 (how we collect it)
All shades, light to deep
Pick a shade to see its closest match in every other brand.
- Fair Warm warm
- Fair Neutral neutral
- Fair Cool cool
- Fair to Light Warm warm
- Fair to Light Neutral neutral
- Light Cool cool
- Light Warm warm
- Medium Warm warm
- Light to Medium Cool cool
- Medium Peach warm
- Medium Olive olive
- Fair to Light Cool cool
- Light to Medium Neutral neutral
- Medium Cool cool
- Medium Neutral neutral
- Medium to Tan Peach warm
- Medium to Tan Warm warm
- Tan Olive olive
- Tan Warm warm
- Tan Cool cool
- Tan Neutral neutral
- Dark Cool cool
- Deep Warm warm
- Deep Neutral neutral
- Dark Neutral neutral
- Deep Cool cool