Foundation Shades

Ulta Beauty

Tan Olive in other brands

Effortless Effect Foundation · Liquid and cream

Depth
Lighter than 29% of the shades in our data
Undertone
Listed as olive from its name
Swatch
Reads warmer than most shades this deep #b38452
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Huda Beauty 340G Baklava in #FauxFilter Full Coverage Matte Foundation (likely close). In all, 101 ranges have a likely-close shade and 100 brands have one worth trying.

Closest shade in each brand

The 40 closest of 100 brands. The other 60 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Huda Beauty

    340G Baklava · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  2. Urban Decay

    60WY · Stay Naked Weightless Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  3. Ofra Cosmetics

    7.2 · Absolute Cover Foundation

    Likely close Swatch reads about the same · listed warm

  4. Lorac

    17 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads about the same · listed olive

  5. PÜR

    Golden Tan · 4-In-1 Foundation Stick

    Likely close Swatch reads about the same · listed warm

  6. Hourglass

    Beige · Vanish Seamless Finish Foundation Stick

    Likely close Swatch reads about the same · listed warm

  7. L.A. Girl

    Sand · Pro.Matte Foundation

    Likely close Swatch reads about the same

  8. Morphe

    F3.20 Olive · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed olive

  9. e.l.f. Cosmetics

    40 Tan Warm · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed warm

  10. Burt's Bees

    Pecan · Goodness Glows Liquid Foundation

    Likely close Swatch reads about the same · listed neutral

  11. Dermablend

    60N Café Brown · Cover Creme Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  12. NYX Professional Makeup

    Camel · Can't Stop Won't Stop Foundation

    Likely close Swatch reads about the same · listed olive

  13. KVD Vegan Beauty

    060 Tan · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads cooler · listed neutral-warm

  14. Lawless

    Bronze · Woke Up Like This Flawless Finish Foundation

    Likely close Swatch reads cooler · listed neutral-warm

  15. Catrice

    048 Desert Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads about the same

  16. Cover FX

    4 G Medium · Custom Cover Drops

    Likely close Swatch reads about the same · listed warm

  17. Tarte

    39N Medium-Tan Neutral · Amazonian Clay Full Coverage Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

  18. It Cosmetics

    42.5 Tan Warm · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads cooler · listed warm

  19. NARS

    MD3.3 Caracas · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads about the same · listed warm

  20. Shiseido

    440 · Synchro Skin Self-Refreshing Foundation SPF 30

    Likely close Swatch reads about the same · listed olive

  21. Benefit Cosmetics

    Shade 9 Deep Neutral · Hello Happy Velvet Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  22. Estée Lauder

    5W2 Rich Caramel · Double Wear Stay-in-Place Makeup

    Likely close Swatch reads about the same · listed warm

  23. Maybelline

    Warm Honey · Fit Me Dewy + Smooth Foundation

    Likely close Swatch reads cooler · listed warm

  24. Kosas

    Medium Deep Neutral Olive 290 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads cooler · listed olive

  25. Kevyn Aucoin

    14 Deep EF · Foundation Balm

    Likely close Swatch reads cooler

  26. Tom Ford

    10.5 Mocha · Traceless Soft Matte Foundation

    Likely close Swatch reads about the same · listed neutral

  27. CoverGirl

    T10 Golden Amber · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads cooler · listed warm

  28. Physicians Formula

    Medium · Silk Foundation Elixir

    Likely close Swatch reads about the same

  29. MAC

    NC45.5 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed neutral

  30. Wet n Wild

    Amber Beige · Photo Focus Dewy Foundation

    Likely close Swatch reads cooler

  31. Fenty Beauty

    15 · Eaze Drop Lightweight Blurring Skin Tint

    Likely close Swatch reads cooler

  32. Armani Beauty

    11 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed olive

  33. Natasha Denona

    Y12 - Dark Yellow Peach · Hy-Glam Serum Foundation

    Likely close Swatch reads cooler · listed warm

  34. Au Naturale

    Mallorca · Zero Gravity C2P Foundation

    Likely close Swatch reads cooler · listed olive

  35. Smashbox

    4.0 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

    Likely close Swatch reads lighter · listed warm

  36. Sephora Collection

    31 Medium Almond · 10 Hour Wear Perfection Foundation

    Likely close Swatch reads lighter · listed warm

  37. Lancôme

    500 Suede W · Teint Idole Ultra Longwear Foundation Stick SPF 21

    Likely close Swatch reads deeper

  38. ColourPop

    155W Dark · Pretty Fresh Foundation

    Likely close Swatch reads cooler · listed warm

  39. bareMinerals

    28 Golden Deep · Matte Loose Powder Mineral Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  40. surratt beauty

    11 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads cooler · listed warm

Closest shade in the other 60 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Effortless Effect Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.