Essence

90 Neutral Suede in other brands

Pretty Natural Hydrating Foundation · Liquid and cream

Depth: Lighter than 38% of the shades in our data
Undertone: Listed as neutral from its name
Swatch: Reads warmer than most shades this deep #c89565
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Clinique WN 76 Toasted Wheat in Even Better Clinical Serum Foundation Broad Spectrum SPF 25 (likely close). In all, 187 ranges have a likely-close shade and 105 brands have one worth trying.

Closest shade in each brand

The 40 closest of 105 brands. The other 65 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Clinique

WN 76 Toasted Wheat · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads about the same
Armani Beauty

7.5 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed warm
Tarte

42G Tan Golden · Amazonian Clay Full Coverage Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Givenchy

P350 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
It Cosmetics

35 Medium Warm · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed warm
Hourglass

Warm Beige · Immaculate Liquid Powder Foundation

Likely close Swatch reads about the same · listed warm
Fenty Beauty

350 · Pro Filt'r Hydrating Longwear Foundation

Likely close Swatch reads about the same · listed neutral-cool
Smashbox

3.02 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed olive
PÜR

Tan · 4-In-1 Foundation Stick

Likely close Swatch reads about the same · listed neutral
Wet n Wild

Desert Beige · PhotoFocus Liquid Foundation

Likely close Swatch reads about the same
Milani

Deep Tan · Screen Queen Foundation

Likely close Swatch reads about the same
Rare Beauty

340C · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed neutral-cool
The Ordinary

3.1 Y · Coverage Foundation

Likely close Swatch reads about the same · listed warm
Maybelline

Soft Tan · Fit Me Dewy + Smooth Foundation

Likely close Swatch reads about the same
Estée Lauder

4N1 Shell Beige · Double Wear Light Soft Matte Hydra Makeup

Likely close Swatch reads about the same · listed neutral
Gucci

350W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed warm
Too Faced

Warm Sand · Born This Way Undetectable Medium-to-Full Coverage Powder Foundation

Likely close Swatch reads about the same · listed warm
Kevyn Aucoin

12 Deep EF · Foundation Balm

Likely close Swatch reads about the same
Lancôme

450 Suede N · Teint Idole Ultra Longwear Foundation Stick SPF 21

Likely close Swatch reads about the same
MAC

NC37 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed neutral
Natasha Denona

86Y · Transformatte Pore Vanishing Matte Foundation

Likely close Swatch reads about the same · listed warm
KVD Vegan Beauty

054 Medium · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed neutral
Morphe

F2.80 Warm · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed warm
Catrice

038 Honey Beige · HD Liquid Coverage Foundation

Likely close Swatch reads about the same
Origins

530 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed warm
Lorac

11 · PRO Soft Focus Longwear Foundation

Likely close Swatch reads about the same · listed warm
Milk Makeup

Golden Sand · Flex Foundation Stick

Likely close Swatch reads about the same · listed warm
Kosas

Medium Neutral 220 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed neutral-cool
Benefit Cosmetics

Shade 8 · Hello Happy Air Stick Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Pat McGrath Labs

17 Medium · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed neutral-warm
Guerlain

05W · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed warm
e.l.f. Cosmetics

32 Medium Neutral · Soft Glam Satin Foundation

Likely close Swatch reads about the same · listed neutral
Urban Decay

8.75 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
NARS

Moorea · Soft Matte Complete Foundation

Likely close Swatch reads about the same · listed olive
Becca Cosmetics

Amber · Skin Love Weightless Blur Foundation

Likely close Swatch reads about the same · listed neutral
Sephora Collection

29 Medium Camel Intense · 10 Hour Wear Perfection Foundation

Likely close Swatch reads about the same · listed warm
Perricone MD

Nude · No Makeup Foundation Serum Broad Spectrum SPF 20

Likely close Swatch reads about the same
NYX Professional Makeup

Beige · Born To Glow Naturally Radiant Foundation

Likely close Swatch reads about the same · listed warm
Bobbi Brown

Golden Honey · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Laura Mercier

Tawny · Flawless Lumière Radiance-Perfecting Foundation

Likely close Swatch reads about the same · listed warm

Closest shade in the other 65 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Pretty Natural Hydrating Foundation

80 Cool Chai (lighter)
110 Cool Beige (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.