Maybelline

Soft Tan in other brands

Fit Me Dewy + Smooth Foundation · Liquid and cream

Depth: Lighter than 37% of the shades in our data
Undertone: Not listed
Swatch: Reads warmer than most shades this deep #c59462
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Milani Deep Tan in Screen Queen Foundation (likely close). In all, 171 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Milani

Deep Tan · Screen Queen Foundation

Likely close Swatch reads about the same
Fenty Beauty

350 · Pro Filt'r Hydrating Longwear Foundation

Likely close Swatch reads about the same · listed neutral-cool
Armani Beauty

7.5 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed warm
Smashbox

3.02 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed olive
Too Faced

Warm Sand · Born This Way Undetectable Medium-to-Full Coverage Powder Foundation

Likely close Swatch reads about the same · listed warm
Essence

90 Neutral Suede · Pretty Natural Hydrating Foundation

Likely close Swatch reads about the same · listed neutral
Kosas

Medium Tan Neutral Olive 260 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed olive
Hourglass

Warm Beige · Immaculate Liquid Powder Foundation

Likely close Swatch reads about the same · listed warm
Estée Lauder

3W1.5 Fawn · Double Wear Light Soft Matte Hydra Makeup

Likely close Swatch reads about the same · listed olive
Tarte

42G Tan Golden · Amazonian Clay Full Coverage Foundation SPF 15

Likely close Swatch reads about the same · listed warm
PÜR

Tan · 4-In-1 Foundation Stick

Likely close Swatch reads about the same · listed neutral
Ulta Beauty

Medium to Tan Warm · Effortless Effect Foundation

Likely close Swatch reads about the same · listed warm
MAC

NW48 · Studio Fix Powder Plus Foundation

Likely close Swatch reads about the same · listed neutral
The Ordinary

3.1 Y · Coverage Foundation

Likely close Swatch reads about the same · listed warm
Milk Makeup

Golden Sand · Flex Foundation Stick

Likely close Swatch reads about the same · listed warm
Clinique

WN 76 Toasted Wheat · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads about the same
Lorac

11 · PRO Soft Focus Longwear Foundation

Likely close Swatch reads about the same · listed warm
KVD Vegan Beauty

054 Medium · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed neutral
Becca Cosmetics

Amber · Skin Love Weightless Blur Foundation

Likely close Swatch reads about the same · listed neutral
Rare Beauty

340C · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed neutral-cool
Wet n Wild

Desert Beige · PhotoFocus Liquid Foundation

Likely close Swatch reads about the same
Givenchy

P350 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Bobbi Brown

Warm Honey · Skin Foundation Stick

Likely close Swatch reads about the same · listed warm
It Cosmetics

35 Medium Warm · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed warm
jane iredale

Velvet · PurePressed Base Mineral Foundation Refill

Likely close Swatch reads about the same · listed warm
Morphe

F3.30 Warm · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed warm
Sephora Collection

33 Medium Walnut · 10 Hour Wear Perfection Foundation

Likely close Swatch reads about the same · listed neutral
NARS

MD3 Cádiz · Light Reflecting Advanced Skincare Foundation

Likely close Swatch reads about the same · listed cool
Kevyn Aucoin

12 Deep EF · Foundation Balm

Likely close Swatch reads about the same
Lancôme

450 Suede N · Teint Idole Ultra Wear 24H Long Wear Foundation

Likely close Swatch reads about the same · listed neutral
e.l.f. Cosmetics

32 Medium Neutral · Soft Glam Satin Foundation

Likely close Swatch reads about the same · listed neutral
Gucci

350W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads cooler · listed warm
Huda Beauty

320G Tres Leches · #FauxFilter Full Coverage Matte Foundation

Likely close Swatch reads about the same · listed warm
NYX Professional Makeup

Beige · Born To Glow Naturally Radiant Foundation

Likely close Swatch reads about the same · listed warm
Laura Mercier

Tawny · Flawless Lumière Radiance-Perfecting Foundation

Likely close Swatch reads about the same · listed warm
Catrice

055 Warm Bamboo · HD Liquid Coverage Foundation

Likely close Swatch reads about the same · listed warm
L.A. Girl

Light Tan · Pro.Matte Foundation

Likely close Swatch reads about the same
Natasha Denona

86Y · Transformatte Pore Vanishing Matte Foundation

Likely close Swatch reads about the same · listed warm
Origins

530 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed warm
Maybelline

332 Golden Caramel · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads cooler · listed warm

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Fit Me Dewy + Smooth Foundation

Toffee (lighter)
Warm Honey (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.