Exa

240 Reilly in other brands

High Fidelity Foundation · Liquid and cream

Depth: Lighter than 26% of the shades in our data
Undertone: Listed as warm from its retail listing
Swatch: Reads in between warm and cool #b37b51
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Tarte 49G tan-deep golden in face tape foundation (likely close). In all, 168 ranges have a likely-close shade and 100 brands have one worth trying.

Closest shade in each brand

The 40 closest of 100 brands. The other 60 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Tarte

49G tan-deep golden · face tape foundation

Likely close Swatch reads about the same · listed olive
Urban Decay

9.75 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Make Up For Ever

Y503 · Reboot Active Care Revitalizing Foundation

Likely close Swatch reads about the same · listed neutral
Rare Beauty

410N · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed neutral-warm
CoverGirl

T15 Golden Honey · TruBlend Matte Made Liquid Foundation

Likely close Swatch reads about the same · listed warm
Too Faced

Mocha · Born This Way Foundation

Likely close Swatch reads about the same · listed cool
Fenty Beauty

410 · Pro Filt'r Hydrating Longwear Foundation

Likely close Swatch reads about the same · listed warm
bareMinerals

24 Neutral Dark · ORIGINAL Liquid Mineral Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed neutral
PÜR

DN2 Nutmeg · 4-in-1 Pressed Mineral Powder Foundation SPF 15

Likely close Swatch reads about the same · listed warm
MAC

NC46 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed neutral
surratt beauty

9 Surreal Skin · Surreal Skin Foundation Wand

Likely close Swatch reads about the same · listed warm
Pat McGrath Labs

23 Medium Deep · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed warm
KVD Vegan Beauty

063 Tan · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed warm
Haus Labs

340 Medium · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed warm
NYX Professional Makeup

Cinnamon · Born To Glow Naturally Radiant Foundation

Likely close Swatch reads about the same · listed warm
The Ordinary

3.1 R · Coverage Foundation

Likely close Swatch reads about the same · listed cool
Cover FX

G80 · Power Play Foundation

Likely close Swatch reads about the same · listed warm
Clinique

WN 115.5 Mocha · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads about the same
Milani

Natural Tan · Conceal + Perfect 2-in-1 Foundation + Concealer

Likely close Swatch reads about the same
BLK/OPL

Kalahari Sand · Pore Perfecting Liquid Foundation

Likely close Swatch reads about the same · listed warm
e.l.f. Cosmetics

44 Tan Cool · Soft Glam Satin Foundation

Likely close Swatch reads about the same · listed cool
Perricone MD

Tan · No Makeup Foundation Serum Broad Spectrum SPF 20

Likely close Swatch reads about the same
Benefit Cosmetics

Shade 9 · Hello Happy Air Stick Foundation SPF 20

Likely close Swatch reads about the same · listed neutral-warm
L.A. Girl

Beige · Pro Coverage Liquid Foundation

Likely close Swatch reads about the same
Beauty Bakerie

317 Warm · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed warm
Gucci

380N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed neutral
It Cosmetics

43 Tan Warm · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed warm
Tom Ford

9.5 Warm Almond · Traceless Soft Matte Foundation

Likely close Swatch reads about the same · listed warm
VDL

V08 Cool Undertone · Perfect Lasting Foundation

Likely close Swatch reads about the same · listed cool
Physicians Formula

Tan · Silk Foundation Elixir

Likely close Swatch reads about the same
Givenchy

P395 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed cool
Hourglass

Beige · Immaculate Liquid Powder Foundation

Likely close Swatch reads about the same · listed neutral
Dose Of Colors

125 Medium Tan · Meet Your Hue Foundation

Likely close Swatch reads about the same · listed neutral
UOMA Beauty

T3N Bronze Venus · Say What?! Foundation

Likely close Swatch reads about the same · listed neutral
Anastasia Beverly Hills

345C · Luminous Foundation

Likely close Swatch reads about the same · listed neutral
Estée Lauder

5N1 Rich Ginger · Double Wear Light Soft Matte Hydra Makeup

Likely close Swatch reads about the same · listed neutral
NARS

MD3.6 Belem · Light Reflecting Advanced Skincare Foundation

Likely close Swatch reads about the same · listed warm
beautyblender

4.00 Neutral/Olive · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed olive
Wet n Wild

Amber Beige · Photo Focus Dewy Foundation

Likely close Swatch reads warmer
Kosas

Medium Deep Warm 300 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed warm

Closest shade in the other 60 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in High Fidelity Foundation

250 Valentine (lighter)
230 Mia (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.