Urban Decay

9.75 in other brands

All Nighter Liquid Full Coverage Foundation · Liquid and cream

Depth: Lighter than 26% of the shades in our data
Undertone: Listed as warm from its retail listing
Swatch: Reads in between warm and cool #b27b4f
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Tarte 49G tan-deep golden in face tape foundation (likely close). In all, 162 ranges have a likely-close shade and 100 brands have one worth trying.

Closest shade in each brand

The 40 closest of 100 brands. The other 60 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Tarte

49G tan-deep golden · face tape foundation

Likely close Swatch reads about the same · listed olive
Pat McGrath Labs

23 Medium Deep · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed warm
Exa

240 Reilly · High Fidelity Foundation

Likely close Swatch reads about the same · listed warm
CoverGirl

M70 Sand Beige · TruBlend Matte Made Liquid Foundation

Likely close Swatch reads about the same
Fenty Beauty

390 · Pro Filt'r Hydrating Longwear Foundation

Likely close Swatch reads about the same · listed warm
MAC

NC46 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed neutral
Clinique

WN 115.5 Mocha · Even Better Refresh Hydrating and Repairing Foundation

Likely close Swatch reads about the same · listed neutral-warm
surratt beauty

9 Surreal Skin · Surreal Skin Foundation Wand

Likely close Swatch reads about the same · listed warm
Haus Labs

340 Medium · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed warm
It Cosmetics

43 Tan Warm · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed warm
L.A. Girl

Beige · Pro Coverage Liquid Foundation

Likely close Swatch reads about the same
Too Faced

Mocha · Born This Way Foundation

Likely close Swatch reads about the same · listed cool
Rare Beauty

410N · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed neutral-warm
Wet n Wild

Amber Beige · Photo Focus Dewy Foundation

Likely close Swatch reads about the same
KVD Vegan Beauty

066 Tan · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed neutral
NARS

MD3.6 Belem · Light Reflecting Advanced Skincare Foundation

Likely close Swatch reads about the same · listed warm
bareMinerals

24 Neutral Dark · ORIGINAL Liquid Mineral Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed neutral
Cover FX

G80 · Power Play Foundation

Likely close Swatch reads about the same · listed warm
PÜR

DN2 Nutmeg · 4-in-1 Pressed Mineral Powder Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Make Up For Ever

Y503 · Reboot Active Care Revitalizing Foundation

Likely close Swatch reads about the same · listed neutral
Morphe

F3.60 Warm · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed warm
Natasha Denona

86Y · Foundation X+

Likely close Swatch reads about the same · listed warm
Hourglass

Beige · Immaculate Liquid Powder Foundation

Likely close Swatch reads about the same · listed neutral
Maybelline

Warm Honey · Fit Me Dewy + Smooth Foundation

Likely close Swatch reads about the same · listed warm
Becca Cosmetics

Maple · Skin Love Weightless Blur Foundation

Likely close Swatch reads about the same · listed warm
BLK/OPL

Truly Topaz · Pore Perfecting Liquid Foundation

Likely close Swatch reads about the same · listed warm
e.l.f. Cosmetics

44 Tan Cool · Soft Glam Satin Foundation

Likely close Swatch reads about the same · listed cool
Huda Beauty

350G Dulce De Leche · #FauxFilter Full Coverage Matte Foundation

Likely close Swatch reads about the same · listed warm
Anastasia Beverly Hills

345C · Luminous Foundation

Likely close Swatch reads about the same · listed neutral
Gucci

380N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed neutral
VDL

V08 Cool Undertone · Perfect Lasting Foundation

Likely close Swatch reads about the same · listed cool
Revlon

440 Caramel · ColorStay Light Cover Liquid Foundation

Likely close Swatch reads about the same
Bobbi Brown

Warm Walnut · Skin Foundation Stick

Likely close Swatch reads about the same · listed warm
The Ordinary

3.1 R · Coverage Foundation

Likely close Swatch reads about the same · listed cool
NYX Professional Makeup

Cinnamon · Born To Glow Naturally Radiant Foundation

Likely close Swatch reads about the same · listed warm
Givenchy

P395 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed cool
Milani

Natural Tan · Conceal + Perfect 2-in-1 Foundation + Concealer

Likely close Swatch reads about the same
Dose Of Colors

125 Medium Tan · Meet Your Hue Foundation

Likely close Swatch reads about the same · listed neutral
Il Makiage

212-66130 130 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed cool
Kevyn Aucoin

14 Deep EF · Foundation Balm

Likely close Swatch reads about the same

Closest shade in the other 60 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in All Nighter Liquid Full Coverage Foundation

9.0 (lighter)
10.0 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.