Smith & Cult

390 Cool in other brands

Veiled Threat Weightless Micro-Blurring Foundation · Liquid and cream

Depth: Lighter than 31% of the shades in our data
Undertone: Listed as cool from its name
Swatch: Reads cooler than most shades this deep #c97f53
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is NARS MD3.15 Seville in Natural Radiant Longwear Foundation (likely close). In all, 112 ranges have a likely-close shade and 103 brands have one worth trying.

Closest shade in each brand

The 40 closest of 103 brands. The other 63 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

NARS

MD3.15 Seville · Natural Radiant Longwear Foundation

Likely close Swatch reads about the same · listed warm
L'Oréal

505 - Toffee · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

Likely close Swatch reads about the same
KVD Vegan Beauty

65 Medium W · Lock-It Foundation

Likely close Swatch reads about the same · listed warm
KIKO Milano

Hazelnut · Tuscan Sunshine Luminous Foundation

Likely close Swatch reads about the same
Clinique

CN 113 Sepia · Even Better Refresh Hydrating and Repairing Foundation

Likely close Swatch reads about the same · listed neutral-cool
Laura Mercier

16 · Smooth Finish Foundation Powder

Likely close Swatch reads about the same · listed neutral
UOMA Beauty

T2N Bronze Venus · Say What?! Foundation

Likely close Swatch reads about the same · listed neutral
Ulta Beauty

Tan Neutral · Velvet Matte Longwear Foundation

Likely close Swatch reads about the same · listed neutral
Bobbi Brown

7.25 Cool Almond · Skin Foundation SPF 15

Likely close Swatch reads about the same · listed cool
J.Cat Beauty

Honey · Aquasurance Compact Foundation

Likely close Swatch reads about the same
bareMinerals

22 Warm Tan · Matte Foundation Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed warm
Tarte

Tan Deep Honey · Clay Stick Foundation

Likely close Swatch reads about the same · listed warm
Estée Lauder

7W1 Deep Spice · Double Wear Stay In Place Matte Powder Foundation

Likely close Swatch reads about the same · listed warm
Natasha Denona

P7 - Tan Dark Peach · Hy-Glam Serum Foundation

Likely close Swatch reads about the same · listed warm
Charlotte Tilbury

12 COOL · Airbrush Flawless Foundation

Likely close Swatch reads about the same · listed cool
Yves Saint Laurent

B80 · Touche Eclat All-In-One Glow Foundation

Likely close Swatch reads about the same · listed warm
Lancôme

440 Bisque · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

Likely close Swatch reads about the same
Fenty Beauty

370 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed neutral-warm
ILIA

Martinique · True Skin Serum Foundation

Likely close Swatch reads about the same · listed neutral-warm
Maybelline

334 Warm Sun · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads about the same · listed warm
Pat McGrath Labs

20 Medium · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed cool
MAC

NC45 · Studio Fix Soft Matte Foundation Stick

Likely close Swatch reads about the same · listed warm
Too Faced

Warm Sand · Born This Way Undetectable Medium-to-Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
It Cosmetics

Rich Honey · Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

Likely close Swatch reads about the same
ZOEVA

300N Joy · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads about the same · listed olive
jane iredale

M13 · Beyond Matte Liquid Foundation

Likely close Swatch reads about the same · listed warm
Il Makiage

212-66140 140 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed warm
Gucci

420N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed neutral
Catrice

046 Neutral Toffee · True Skin Hydrating Foundation

Likely close Swatch reads about the same · listed neutral
Dermablend

55W Copper · Smooth Liquid Camo Foundation

Likely close Swatch reads warmer · listed warm
Milani

Warm Sand · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

Likely close Swatch reads about the same · listed warm
Morphe

F3.40 Neutral · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Becca Cosmetics

4W1 Hazel · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads warmer · listed warm
florence by mills

MT120 · Like a Light Skin Tint

Likely close Swatch reads about the same
Nudestix

7 Nude · Tinted Cover Foundation

Likely close Swatch reads about the same · listed neutral-cool
rms beauty

66 · "Un" Cover-Up Cream Foundation

Likely close Swatch reads cooler · listed warm
Juvia's Place

440 Savanna · I Am Magic Foundation

Likely close Swatch reads warmer · listed olive
NYX Professional Makeup

Camel · Total Control Pro Drop Foundation

Likely close Swatch reads warmer
e.l.f. Cosmetics

43 Tan Cool · Soft Glam Satin Foundation

Likely close Swatch reads warmer · listed cool
Kosas

Medium Tan Neutral 280 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads warmer · listed neutral

Closest shade in the other 63 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Veiled Threat Weightless Micro-Blurring Foundation

380 Warm (lighter)
400 Warm (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.