It Cosmetics

Rich Honey in other brands

Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+ · Liquid and cream

Depth: Lighter than 31% of the shades in our data
Undertone: Not listed
Swatch: Reads in between warm and cool #c3845c
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Pat McGrath Labs 20 Medium in Sublime Perfection Foundation (likely close). In all, 156 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Pat McGrath Labs

20 Medium · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed cool
Tarte

42S tan sand · face tape foundation

Likely close Swatch reads about the same · listed warm
Morphe

F3.40 Neutral · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Too Faced

Warm Sand · Born This Way Undetectable Medium-to-Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
florence by mills

MT120 · Like a Light Skin Tint

Likely close Swatch reads about the same
Nudestix

7 Nude · Tinted Cover Foundation

Likely close Swatch reads about the same · listed neutral-cool
KVD Vegan Beauty

180 Tan Deep · Lock-It Powder Foundation Refills

Likely close Swatch reads about the same
NARS

Huahine · Soft Matte Complete Foundation

Likely close Swatch reads about the same · listed neutral
Estée Lauder

5W1 Bronze · Futurist Hydra Rescue Moisturizing Makeup SPF 45

Likely close Swatch reads about the same · listed warm
Milani

Amber · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

Likely close Swatch reads about the same
NYX Professional Makeup

Golden Honey · Born To Glow Naturally Radiant Foundation

Likely close Swatch reads about the same · listed warm
ILIA

Macquarie · True Skin Serum Foundation

Likely close Swatch reads about the same · listed neutral
bareMinerals

22 Warm Tan · ORIGINAL Liquid Mineral Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed warm
L.A. Girl

Natural · Pro Coverage Liquid Foundation

Likely close Swatch reads about the same
Urban Decay

8.0 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Laura Mercier

15 · Smooth Finish Foundation Powder

Likely close Swatch reads about the same · listed cool
Ulta Beauty

Tan Cool · Adjustable Coverage Foundation

Likely close Swatch reads about the same · listed cool
Fenty Beauty

370 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed neutral-warm
Lancôme

470 Suede C · Teint Idole Ultra Wear 24H Long Wear Foundation

Likely close Swatch reads about the same · listed cool
rms beauty

55 · "Un" Cover-Up Cream Foundation

Likely close Swatch reads about the same · listed olive
Clinique

CN 74 Beige · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed neutral-cool
UOMA Beauty

T3W Bronze Venus · Say What?! Foundation

Likely close Swatch reads about the same · listed warm
e.l.f. Cosmetics

43 Tan Cool · Soft Glam Satin Foundation

Likely close Swatch reads about the same · listed cool
Kosas

Medium Tan Neutral 280 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed neutral
Sephora Collection

45 P · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed cool
Gucci

420N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed neutral
It Cosmetics

Rich Honey · Bye Bye Foundation Powder

Likely close Swatch reads about the same · listed cool
Il Makiage

212-66125 125 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed warm
Make Up For Ever

Y445 · Ultra HD Invisible Cover Stick Foundation

Likely close Swatch reads about the same · listed neutral
Beauty Bakerie

321 Warm · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed warm
Becca Cosmetics

4W1 Hazel · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed warm
Maybelline

338 Spicy Brown · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads cooler
Lorac

18 · PRO Soft Focus Longwear Foundation

Likely close Swatch reads about the same · listed neutral
L'Oréal

495 - Amber · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

Likely close Swatch reads about the same
Hourglass

Honey · Immaculate Liquid Powder Foundation

Likely close Swatch reads about the same · listed warm
Dermablend

55W Copper · Smooth Liquid Camo Foundation

Likely close Swatch reads about the same · listed warm
Revlon

330 Natural Tan · ColorStay Light Cover Liquid Foundation

Likely close Swatch reads about the same
Exa

250 Valentine · High Fidelity Foundation

Likely close Swatch reads about the same · listed olive
Smith & Cult

390 Cool · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed cool
jane iredale

M11 · Beyond Matte Liquid Foundation

Likely close Swatch reads about the same · listed neutral

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

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Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.