Morphe

F3.40 Neutral in other brands

Fluidity Full-Coverage Foundation · Liquid and cream

Depth: Lighter than 32% of the shades in our data
Undertone: Listed as neutral from its name
Swatch: Reads in between warm and cool #c5875f
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Too Faced Warm Sand in Born This Way Undetectable Medium-to-Full Coverage Foundation (likely close). In all, 175 ranges have a likely-close shade and 105 brands have one worth trying.

Closest shade in each brand

The 40 closest of 105 brands. The other 65 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Too Faced

Warm Sand · Born This Way Undetectable Medium-to-Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
florence by mills

MT120 · Like a Light Skin Tint

Likely close Swatch reads about the same
KVD Vegan Beauty

59 Medium N · Lock-It Foundation

Likely close Swatch reads about the same · listed neutral
It Cosmetics

Rich Honey · Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

Likely close Swatch reads about the same
NARS

Tahoe · Soft Matte Complete Foundation

Likely close Swatch reads about the same · listed warm
bareMinerals

21 Neutral Tan · Matte Foundation Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed neutral
rms beauty

55 · "Un" Cover-Up Cream Foundation

Likely close Swatch reads about the same · listed olive
NYX Professional Makeup

Camel · Total Control Pro Drop Foundation

Likely close Swatch reads about the same
Clinique

CN 74 Beige · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed neutral-cool
Tarte

44N tan neutral · face tape foundation

Likely close Swatch reads about the same · listed neutral
Urban Decay

8.0 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Lancôme

470 Suede C · Teint Idole Ultra Wear 24H Long Wear Foundation

Likely close Swatch reads about the same · listed cool
Ulta Beauty

Tan Cool · Adjustable Coverage Foundation

Likely close Swatch reads about the same · listed cool
Nudestix

7 Nude · Tinted Cover Foundation

Likely close Swatch reads about the same · listed neutral-cool
Pat McGrath Labs

20 Medium · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed cool
Laura Mercier

17 · Smooth Finish Foundation Powder

Likely close Swatch reads about the same · listed warm
Milani

Amber · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

Likely close Swatch reads about the same
Estée Lauder

5W1 Bronze · Futurist Hydra Rescue Moisturizing Makeup SPF 45

Likely close Swatch reads about the same · listed warm
L'Oréal

495 - Amber · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

Likely close Swatch reads about the same
L.A. Girl

Natural · Pro Coverage Liquid Foundation

Likely close Swatch reads about the same
Exa

250 Valentine · High Fidelity Foundation

Likely close Swatch reads about the same · listed olive
Fenty Beauty

370 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed neutral-warm
Hourglass

Honey · Immaculate Liquid Powder Foundation

Likely close Swatch reads about the same · listed warm
Kosas

Medium Tan Neutral 280 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed neutral
Sephora Collection

45 P · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed cool
Il Makiage

212-66125 125 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed warm
Maybelline

335 Classic Tan · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads about the same
Lorac

18 · PRO Soft Focus Longwear Foundation

Likely close Swatch reads about the same · listed neutral
Bobbi Brown

Warm Almond · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Make Up For Ever

Y445 · Reboot Active Care Revitalizing Foundation

Likely close Swatch reads about the same · listed warm
ILIA

Macquarie · True Skin Serum Foundation

Likely close Swatch reads about the same · listed neutral
jane iredale

M11 · Beyond Matte Liquid Foundation

Likely close Swatch reads about the same · listed neutral
Juice Beauty

15 Rosy Sand · PHYTO-PIGMENTS Flawless Serum Foundation

Likely close Swatch reads about the same · listed cool
Rare Beauty

350C · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed cool
Catrice

020 Warm Beige · True Skin Hydrating Foundation

Likely close Swatch reads about the same · listed warm
Revlon

330 Natural Tan · ColorStay Light Cover Liquid Foundation

Likely close Swatch reads about the same
CoverGirl

610 Rich/Deep · Clean Fresh Skin Milk Foundation

Likely close Swatch reads about the same
La Mer

430 Chestnut · The Soft Fluid Long Wear Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Milk Makeup

Caramel · Flex Foundation Stick

Likely close Swatch reads about the same · listed neutral-warm
e.l.f. Cosmetics

43 Tan Cool · Soft Glam Satin Foundation

Likely close Swatch reads about the same · listed cool

Closest shade in the other 65 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Fluidity Full-Coverage Foundation

F3.30 Warm (lighter)
F3.50 Neutral (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.