It Cosmetics foundation shade finder
11 products, 128 shades. Pick a product to see every shade, light to deep, each with its closest match in other brands.
- Bye Bye Foundation Full Coverage Moisturizer with SPF 50+ 12 shades · Liquid and cream
- Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+ 12 shades · Liquid and cream
- Bye Bye Foundation Powder 6 shades · Powder
- Bye Bye Lines Sheer Liquid Foundation 5 shades · Liquid and cream
- Bye Bye Redness Neutralizing Color-Correcting Cream 3 shades · Liquid and cream
- CC+ Cream Illumination SPF 50+ 12 shades · Skin tint, BB and CC
- CC+ Cream Oil-Free Matte with SPF 40 12 shades · Skin tint, BB and CC
- CC+ Cream with SPF 50+ 12 shades · Skin tint, BB and CC
- Celebration Foundation Illumination 7 shades · Liquid and cream
- Celebration Full Coverage Powder Foundation 7 shades · Powder
- Your Skin But Better Foundation + Skincare 40 shades · Liquid and cream
It Cosmetics shades: quick answers
How do I find my It Cosmetics foundation shade?
If you wear a shade from another brand, type it into the shade finder and look for the It Cosmetics row in your results. If you already wear a It Cosmetics shade, open its product above and pick the shade to see its closest match in every other brand.
How light and how deep do It Cosmetics foundations go?
The lightest It Cosmetics shade in our data is Fair (Bye Bye Foundation Full Coverage Moisturizer with SPF 50+), among the very lightest of all the shades we compare. The deepest is 62 Deep Cool (Your Skin But Better Foundation + Skincare), lighter than 2% of all the shades we compare.
Does It Cosmetics list undertones for its shades?
99 of the 128 It Cosmetics shades in our data have an undertone in their name, code or listing: 47 warm, 32 neutral and 20 cool.
What's a close match for a It Cosmetics shade in another brand?
One example from the middle of the Your Skin But Better Foundation + Skincare range: the closest shade to It Cosmetics 40 Tan Cool in another brand is Smashbox 3.15 (likely close). Every It Cosmetics shade page lists its closest match in each other brand.
These products use retailer swatch colours from January 2021, so newer It Cosmetics launches may be missing.