It Cosmetics

Celebration Full Coverage Powder Foundation

7 shades · Powder · from Fair (lightest) to Deep (deepest)

Undertones listed

1 warm

Order

Light to deep by swatch colour (2021 photos can put close shades slightly out of order)

Data

Retailer swatches, January 2021 (how we collect it)

All shades, light to deep

Pick a shade to see its closest match in every other brand.

• Fair
• Light
• Medium
• Medium Tan warm
• Tan
• Rich
• Deep