It Cosmetics

Fair in other brands

Celebration Full Coverage Powder Foundation · Powder

Depth

Lighter than 100% of the shades in our data

Undertone

Not listed

Swatch

Reads cooler than most shades this deep #fdece1

Data

Retailer swatch, January 2021 (how we collect it)

This shade is lighter than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is Maybelline 105 Fair Ivory in Fit Me Matte + Poreless Liquid Foundation (likely close). In all, 96 ranges have a likely-close shade and 86 brands have one worth trying.

Closest shade in each brand

The 40 closest of 86 brands. The other 46 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Maybelline

   105 Fair Ivory · Fit Me Matte + Poreless Liquid Foundation

   Likely close Swatch reads about the same

2. Ulta Beauty

   Fair Warm · Adjustable Coverage Foundation

   Likely close Swatch reads about the same · listed warm

3. Bobbi Brown

   Porcelain · Skin Long-Wear Fluid Powder Foundation SPF 20

   Likely close Swatch reads about the same · listed neutral

4. Dose Of Colors

   101 Fair · Meet Your Hue Foundation

   Likely close Swatch reads about the same · listed neutral

5. Morphe

   Hint of Ivory · Morphe 2 Hint Hint Skin Tint

   Likely close Swatch reads cooler · listed neutral-cool

6. J.Cat Beauty

   Porcelain · Skinsurance Max Coverage Silky Foundation

   Likely close Swatch reads warmer

7. Beauty Bakerie

   359 Cool · InstaBake Aqua Glass Foundation

   Likely close Swatch reads about the same · listed cool

8. Natasha Denona

   23R · Transformatte Pore Vanishing Matte Foundation

   Likely close Swatch reads about the same · listed cool

9. Tarte

   Ivory · Amazonian Clay BB Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen

   Likely close Swatch reads about the same

10. Milani

    Classic Alabaster · Screen Queen Foundation

    Likely close Swatch reads warmer

11. Makeup Revolution

    F6.5 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads warmer · listed warm

12. Dior

    0 Cool Rosy · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed cool

13. Estée Lauder

    1N0 Porcelain · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads warmer · listed neutral

14. Pat McGrath Labs

    1 Light · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed cool

15. Cover FX

    N0 · Pressed Mineral Foundation

    Likely close Swatch reads about the same · listed neutral

16. PÜR

    LN2 Fair Ivory · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads warmer · listed neutral

17. It Cosmetics

    Fair · Celebration Foundation Illumination

    Likely close Swatch reads about the same

18. Clinique

    CN 0.5 Shell · Beyond Perfecting Foundation + Concealer

    Likely close Swatch reads warmer · listed neutral-cool

19. L'Oréal

    390 - Snow · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same

20. CoverGirl

    510 Porcelain · Clean Fresh Skin Milk Foundation

    Likely close Swatch reads about the same

21. VDL

    A02 Cool Light Beige · Perfect Lasting Foundation

    Likely close Swatch reads deeper · listed cool

22. NARS

    L1.5 Yulong · Natural Radiant Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

23. Huda Beauty

    120B · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed cool

24. Smashbox

    0.1 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed neutral

25. Smith & Cult

    120 Cool · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads deeper · listed cool

26. beautyblender

    1.00 Cool · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads much warmer · listed cool

27. KVD Vegan Beauty

    002 Light · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads cooler · listed neutral

28. MAC

    NC10 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads warmer · listed neutral-warm

29. La Mer

    130 Warm Ivory · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

30. ZOEVA

    010N Aglow · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads much warmer · listed neutral

31. Lancôme

    140 Ivoire · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads deeper and warmer

32. Fenty Beauty

    100 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads much cooler · listed neutral

33. Urban Decay

    20WY · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads warmer · listed warm

34. e.l.f. Cosmetics

    Light Ivory · Flawless Finish Foundation

    Likely close Swatch reads deeper · listed warm

35. W3LL People

    Medium Golden · Bio Base Pressed Foundation

    Likely close Swatch reads deeper and cooler · listed warm

36. ColourPop

    10N Fair · Pretty Fresh Foundation

    Likely close Swatch reads deeper · listed neutral

37. jane iredale

    Ivory · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads deeper and much warmer · listed neutral

38. Sephora Collection

    1 Lace · Matte Perfection Tinted Moisturizer

    Likely close Swatch reads deeper and cooler

39. Tom Ford

    0.0 Pearl · Traceless Foundation Stick

    Likely close Swatch reads about the same

40. Exa

    530 Terese · High Fidelity Foundation

    Likely close Swatch reads deeper and much warmer · listed neutral

Closest shade in the other 46 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay Light
• Anastasia Beverly Hills 100N
• Armani Beauty 0
• Au Naturale Porcelain
• bareMinerals 01 Fair
• Becca Cosmetics 1C1 Alabaster
• Benefit Cosmetics Shade 1 Fair Cool
• Catrice 010 Light Beige
• Charlotte Tilbury 1 Fair
• Elcie Cosmetics Porcelain
• Flower Beauty L1 Porcelain
• Givenchy P95
• Gucci 110C
• Guerlain 00C
• Haus Labs 015 Fair
• Hourglass Shell
• Il Makiage 212-66005 5
• ILIA 1 Rendevous
• Josie Maran Fair Light
• Jouer Cosmetics Alabaster
• Juice Beauty 05 Buff
• Juvia's Place 700 Vienna
• Kevyn Aucoin 01 ST
• Koh Gen Do 12
• Kosas 01 Tone
• L.A. Girl White
• Laura Mercier 1W1
• Lawless Sunrise
• lilah b. b original
• Lorac 01
• Make Up For Ever R210
• Milk Makeup Fair
• Nudestix 1 Nude
• NYX Professional Makeup Light Pale
• Origins 320
• Pacifica 40NF Neutral Fair
• Rare Beauty 100W
• Revlon 110 Ivory
• rms beauty 000
• Shiseido 130
• The Ordinary 1.1 P
• Too Faced Cloud
• UOMA Beauty T1N White Pearl
• Wander Beauty Fair
• Winky Lux Light
• Yves Saint Laurent B10

Filter every range in the shade finder

Next to it in Celebration Full Coverage Powder Foundation

• Light (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.