Koh Gen Do

12 in other brands

Aqua Foundation · Liquid and cream

Depth

Lighter than 91% of the shades in our data

Undertone

Listed as cool from its retail listing

Swatch

Reads cooler than most shades this deep #edcfc3

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is bareMinerals 01 Opal in COMPLEXION RESCUE Tinted Moisturizer with Hyaluronic Acid and Mineral SPF 30 (likely close). In all, 100 ranges have a likely-close shade and 98 brands have one worth trying.

Closest shade in each brand

The 40 closest of 98 brands. The other 58 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. bareMinerals

   01 Opal · COMPLEXION RESCUE Tinted Moisturizer with Hyaluronic Acid and Mineral SPF 30

   Likely close Swatch reads about the same · listed cool

2. Make Up For Ever

   Y205 · Ultra HD Invisible Cover Stick Foundation

   Likely close Swatch reads about the same · listed warm

3. Sephora Collection

   04 Light Porcelain · 10 Hour Wear Perfection Foundation

   Likely close Swatch reads about the same · listed cool

4. Natasha Denona

   35R · Transformatte Pore Vanishing Matte Foundation

   Likely close Swatch reads about the same · listed cool

5. Josie Maran

   RG5 Dynamic · Vibrancy Argan Oil Foundation Fluid

   Likely close Swatch reads about the same · listed neutral

6. Tarte

   Medium · Amazonian Clay BB Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen

   Likely close Swatch reads about the same · listed cool

7. Dior

   3 Cool · BACKSTAGE Face & Body Foundation

   Likely close Swatch reads warmer · listed cool

8. La Mer

   12 Neutral Ivory · The Luminous Lifting Cushion Foundation SPF 20 + Refill

   Likely close Swatch reads warmer · listed neutral

9. Wander Beauty

   Light · Nude Illusion Liquid Foundation

   Likely close Swatch reads warmer

10. Bobbi Brown

    2.5 Warm Sand · Skin Foundation SPF 15

    Likely close Swatch reads warmer · listed warm

11. L'Oréal

    C2, Light · True Match Super-Blendable Foundation

    Likely close Swatch reads about the same

12. NARS

    Oslo · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed cool

13. Estée Lauder

    2C3 Fresco · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads deeper · listed cool

14. Haus Labs

    050 Fair · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads deeper · listed warm

15. Makeup Revolution

    F0.5 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

16. Nudestix

    2 Nude · Tinted Cover Foundation

    Likely close Swatch reads deeper · listed neutral-cool

17. Clinique

    CN 02 Breeze · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads warmer

18. Benefit Cosmetics

    1 · Mini Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

19. Jouer Cosmetics

    Alabaster · Essential High Coverage Crème Foundation

    Likely close Swatch reads deeper and warmer · listed warm

20. Maybelline

    Classic Ivory · Super Stay Longwear Liquid Foundation 30Hr Wear

    Likely close Swatch reads much warmer

21. UOMA Beauty

    T2C White Pearl · Say What?! Foundation

    Likely close Swatch reads warmer · listed cool

22. W3LL People

    Dark Neutral · Bio Base Pressed Foundation

    Likely close Swatch reads about the same · listed neutral

23. Fenty Beauty

    120 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads much warmer · listed neutral

24. Too Faced

    Seashell · Peach Perfect Comfort Matte Foundation – Peaches and Cream Collection

    Likely close Swatch reads lighter · listed cool

25. NYX Professional Makeup

    Light Porcelain · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads lighter and cooler · listed cool

26. Huda Beauty

    100B Milkshake · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads much warmer

27. Beauty Bakerie

    351 Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads much warmer · listed neutral

28. Cover FX

    P20 · Pressed Mineral Foundation

    Likely close Swatch reads lighter and cooler · listed cool

29. ILIA

    Sable · True Skin Serum Foundation

    Likely close Swatch reads lighter and warmer · listed neutral-warm

30. Laura Mercier

    Rose Ivory · Silk Crème Moisturizing Photo Edition Foundation

    Likely close Swatch reads deeper and warmer · listed cool

31. Wet n Wild

    Rose Ivory · Photo Focus Dewy Foundation

    Likely close Swatch reads deeper and warmer

32. Lawless

    Pristine · Woke Up Like This Flawless Finish Foundation

    Likely close Swatch reads deeper · listed cool

33. Bite Beauty

    L10 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads warmer · listed cool

34. Morphe

    F1.30 Cool · Fluidity Full-Coverage Foundation

    Likely close Swatch reads much warmer · listed cool

35. Il Makiage

    212-66010 10 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads much warmer · listed cool

36. rms beauty

    00 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads lighter and warmer

37. Tom Ford

    0.5 Porcelain · Traceless Foundation Stick

    Likely close Swatch reads warmer

38. ColourPop

    30N Fair · Pretty Fresh Foundation

    Likely close Swatch reads deeper and much warmer · listed neutral

39. jane iredale

    Satin · Liquid Minerals A Foundation

    Likely close Swatch reads much warmer · listed neutral

40. Pat McGrath Labs

    2 Light · Sublime Perfection Foundation

    Likely close Swatch reads lighter and warmer · listed warm

Closest shade in the other 58 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay Light/Medium
• Amorepacific 102 Light Pink
• Anastasia Beverly Hills 140N
• Antonym Beige Medium Light
• Armani Beauty 2
• Au Naturale Porcelain
• beautyblender 3.15 Cool
• Becca Cosmetics 1C1 Alabaster
• boscia Venice
• Burt's Bees Porcelain
• Catrice 040 Warm Beige
• Charlotte Tilbury 2
• CoverGirl 220 Creamy Natural
• Dermablend 0N
• Dose Of Colors 105 Fair
• Dr. Dennis Gross Skincare Light/Medium
• Dr. Jart+ light to medium skin
• e.l.f. Cosmetics 10 Fair Cool
• Elcie Cosmetics Porcelain
• Exa 530 Terese
• florence by mills F010
• Flower Beauty L2 Ivory
• Givenchy N03
• Gucci 110C
• Guerlain 00C
• Hourglass Vanilla
• It Cosmetics Light
• J.Cat Beauty Pearl
• Juice Beauty 08 Cream
• Juvia's Place 710 Maricao
• Kevyn Aucoin 04 ST
• Kosas 02 Tone
• KVD Vegan Beauty 41 Light N
• L.A. Girl Porcelain
• Lancôme 010C
• lilah b. b original
• Lorac 03
• MAC NW15
• Milani Warm Porcelain
• Milk Makeup Snow
• Origins 320
• Pacifica 36CL Cool Light
• Perricone MD Porcelain
• Physicians Formula Fair
• PÜR MP1 Ivory Beige
• Rare Beauty 110N
• Revlon 110 Ivory
• Shiseido 110 Alabaster
• Smashbox 1.0
• Smith & Cult 130 Neutral
• surratt beauty 1 Surreal Skin
• The Ordinary 1.1 P
• Ulta Beauty Light Neutral
• Urban Decay 10
• VDL A03 Cool Light Medium Beige
• Winky Lux Light
• Yves Saint Laurent BR20
• ZOEVA 020C Amazing

Filter every range in the shade finder

Next to it in Aqua Foundation

• 2 (lighter)
• 13 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.