It Cosmetics

Rich in other brands

Celebration Full Coverage Powder Foundation · Powder

Depth: Lighter than 47% of the shades in our data
Undertone: Not listed
Swatch: Reads cooler than most shades this deep #e69664
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is J.Cat Beauty Toffee in Skinsurance Max Coverage Silky Foundation (likely close). In all, 74 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

J.Cat Beauty

Toffee · Skinsurance Max Coverage Silky Foundation

Likely close Swatch reads about the same
MAC

NW25 · Pro Longwear Nourishing Waterproof Foundation

Likely close Swatch reads about the same · listed cool
Natasha Denona

P6 - Tan Peach · Hy-Glam Serum Foundation

Likely close Swatch reads about the same · listed warm
L'Oréal

W5.5, Medium · True Match Super-Blendable Foundation

Likely close Swatch reads about the same
Charlotte Tilbury

10 COOL · Airbrush Flawless Foundation

Likely close Swatch reads about the same · listed cool
Smith & Cult

320 Warm · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed warm
It Cosmetics

Rich · Celebration Foundation Illumination

Likely close Swatch reads about the same
Too Faced

Warm Nude · Born This Way Matte 24 Hour Foundation

Likely close Swatch reads about the same · listed warm
Dior

045 Hazel Beige · Diorskin Forever Undercover Foundation

Likely close Swatch reads about the same · listed neutral
Smashbox

3.1 · Studio Skin 24 Hour Oil-Free Hydra Foundation

Likely close Swatch reads about the same · listed neutral
Il Makiage

212-66065 65 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed warm
Au Naturale

Lucia · Zero Gravity C2P Foundation

Likely close Swatch reads about the same · listed olive
bareMinerals

18 Pecan · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed neutral-warm
Dose Of Colors

121 Light Medium · Meet Your Hue Foundation

Likely close Swatch reads about the same · listed cool
Milk Makeup

Golden Honey · Blur Liquid Matte Foundation

Likely close Swatch reads about the same · listed warm
NARS

Syracuse · Soft Matte Complete Foundation

Likely close Swatch reads about the same · listed warm
Yves Saint Laurent

B70 · Touche Eclat All-In-One Glow Foundation

Likely close Swatch reads about the same · listed neutral-warm
Ulta Beauty

Tan to Deep Warm · Adjustable Coverage Foundation

Likely close Swatch reads about the same · listed warm
Clinique

WN 92 · Even Better Refresh Hydrating and Repairing Foundation

Likely close Swatch reads deeper · listed neutral-warm
Estée Lauder

5N2 Amber Honey · Double Wear Stay In Place Matte Powder Foundation

Likely close Swatch reads warmer · listed neutral-warm
UOMA Beauty

T3W Honey Honey · Say What?! Foundation

Likely close Swatch reads about the same · listed olive
Gucci

330W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed warm
Cover FX

50 G+ · Power Play Foundation

Likely close Swatch reads about the same · listed olive
Rare Beauty

330N · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed neutral
Wet n Wild

Amber · PhotoFocus Stick Foundation

Likely close Swatch reads deeper
Makeup Revolution

F10.5 · Conceal & Glow Foundation

Likely close Swatch reads deeper · listed warm
Tarte

Light-Medium Beige · Amazonian Clay Full Coverage Airbrush Foundation

Likely close Swatch reads about the same · listed cool
beautyblender

3.75 Warm · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads warmer · listed warm
ZOEVA

250N Happy · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads warmer · listed neutral
Revlon

330 Natural Tan · ColorStay Full Cover Foundation

Likely close Swatch reads about the same
Maybelline

322 Warm Honey · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads about the same · listed warm
Morphe

Hint of Caramel · Morphe 2 Hint Hint Skin Tint

Likely close Swatch reads warmer · listed neutral
Lancôme

410 Bisque W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads warmer
Kosas

Medium Tan Warm 250 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads warmer · listed warm
KVD Vegan Beauty

53 Medium W · Lock-It Foundation

Likely close Swatch reads warmer · listed warm
Laura Mercier

9 · Smooth Finish Foundation Powder

Likely close Swatch reads warmer · listed cool
Milani

Sand · Conceal + Perfect 2-in-1 Foundation + Concealer

Likely close Swatch reads warmer
Bobbi Brown

Warm Honey · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Fenty Beauty

320 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed cool
jane iredale

M10 · Beyond Matte Liquid Foundation

Likely close Swatch reads deeper and warmer · listed warm

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Celebration Full Coverage Powder Foundation

Tan (lighter)
Deep (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.