Make Up For Ever

R410 in other brands

Ultra HD Invisible Cover Stick Foundation · Stick

Depth: Lighter than 40% of the shades in our data
Undertone: Listed as warm from its retail listing
Swatch: Reads cooler than most shades this deep #d1936e
Data: Retailer swatch, January 2021 (how we collect it)

Listed as warm, but its swatch reads cooler than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

The closest shade in another brand is Sephora Collection 12 Chestnut in Make No Mistake Foundation & Concealer Stick (likely close). In all, 203 ranges have a likely-close shade and 106 brands have one worth trying.

Closest shade in each brand

The 40 closest of 106 brands. The other 66 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Sephora Collection

12 Chestnut · Make No Mistake Foundation & Concealer Stick

Likely close Swatch reads about the same · listed olive
Morphe

Hint of Cappuccino · Morphe 2 Hint Hint Skin Tint

Likely close Swatch reads about the same · listed neutral
UOMA Beauty

T3C Honey Honey · Say What?! Foundation

Likely close Swatch reads about the same · listed olive
Ulta Beauty

Tan Neutral · Mineral Powder Foundation

Likely close Swatch reads about the same · listed neutral
Lancôme

350 Dore 10 N · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads about the same
Tarte

35H medium honey · face tape foundation

Likely close Swatch reads about the same · listed warm
Tom Ford

5.5 Bisque · Traceless Foundation Stick

Likely close Swatch reads about the same
NARS

Valencia · Soft Matte Complete Foundation

Likely close Swatch reads about the same · listed warm
Dior

5 Warm · BACKSTAGE Face & Body Foundation

Likely close Swatch reads about the same · listed warm
Gucci

320C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed cool
Milk Makeup

Bisque · Blur Liquid Matte Foundation

Likely close Swatch reads about the same · listed cool
bareMinerals

5W Tan Nude 3 · Blemish Rescue Salicylic Acid Loose Powder Foundation

Likely close Swatch reads about the same · listed warm
e.l.f. Cosmetics

35 Medium Cool · Soft Glam Satin Foundation

Likely close Swatch reads about the same · listed cool
Exa

330 Bensley · High Fidelity Foundation

Likely close Swatch reads about the same · listed warm
KVD Vegan Beauty

54 Medium C · Lock-It Foundation

Likely close Swatch reads about the same · listed cool
Beauty Bakerie

327 Cool Neutral · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed neutral-cool
Yves Saint Laurent

BD65 · Touche Eclat Le Teint Radiant Liquid Foundation

Likely close Swatch reads about the same · listed neutral-warm
Revlon

370 Toast · ColorStay Makeup For Normal/Dry Skin

Likely close Swatch reads about the same
MAC

NW25 · Studio Fix Soft Matte Foundation Stick

Likely close Swatch reads about the same · listed cool
Laura Mercier

5C1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

Likely close Swatch reads about the same · listed warm
Maybelline

Toffee · Super Stay Longwear Liquid Foundation 30Hr Wear

Likely close Swatch reads about the same
W3LL People

Medium Pink · Narcissist Foundation Stick

Likely close Swatch reads about the same · listed cool
NYX Professional Makeup

Neutral Buff · Born To Glow Naturally Radiant Foundation

Likely close Swatch reads about the same · listed neutral
Too Faced

Spiced Rum · Peach Perfect Comfort Matte Foundation – Peaches and Cream Collection

Likely close Swatch reads about the same · listed cool
Perricone MD

Golden · No Makeup Foundation Serum Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed warm
PÜR

TP4 Medium Tan · 4-in-1 Pressed Mineral Powder Foundation SPF 15

Likely close Swatch reads about the same · listed neutral-cool
Catrice

030 Neutral Sand · True Skin Hydrating Foundation

Likely close Swatch reads about the same · listed neutral
Cover FX

G60 · Power Play Foundation

Likely close Swatch reads about the same · listed warm
Wet n Wild

Classic Beige · PhotoFocus Liquid Foundation

Likely close Swatch reads about the same
Guerlain

055C · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed cool
CoverGirl

M60 Natural Beige · TruBlend Matte Made Liquid Foundation

Likely close Swatch reads about the same
Hourglass

No. 4 Beige · Veil Fluid Makeup

Likely close Swatch reads about the same · listed warm
Clinique

Bountiful Beige · Chubby in the Nude Foundation Stick

Likely close Swatch reads about the same · listed neutral-cool
Fenty Beauty

320 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed cool
Becca Cosmetics

3N2 Noisette · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed neutral-warm
Armani Beauty

7.25 · Power Fabric Longwear High Cover Foundation SPF 25

Likely close Swatch reads about the same · listed warm
Kevyn Aucoin

11 Medium EF · Foundation Balm

Likely close Swatch reads about the same
L'Oréal

490 - Golden Amber · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

Likely close Swatch reads about the same · listed warm
Shiseido

410 Sunstone · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

Likely close Swatch reads about the same
Make Up For Ever

Y505Cognac · Matte Velvet Skin Blurring Powder Foundation

Likely close Swatch reads about the same · listed neutral

Closest shade in the other 66 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Ultra HD Invisible Cover Stick Foundation

Y405 (lighter)
Y415 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.