It Cosmetics

Rich in other brands

Bye Bye Lines Sheer Liquid Foundation · Liquid and cream

Depth: Lighter than 35% of the shades in our data
Undertone: Not listed
Swatch: Reads in between warm and cool #cc8c63
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Lancôme 430 Dore 30 W in Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27 (likely close). In all, 179 ranges have a likely-close shade and 106 brands have one worth trying.

Closest shade in each brand

The 40 closest of 106 brands. The other 66 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Lancôme

430 Dore 30 W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads about the same
L'Oréal

495 - Amber · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

Likely close Swatch reads about the same
Fenty Beauty

380 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed cool
Maybelline

330 Toffee · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads about the same
W3LL People

Dark Neutral · Narcissist Foundation Stick

Likely close Swatch reads about the same · listed neutral
KVD Vegan Beauty

59 Medium N · Lock-It Foundation

Likely close Swatch reads about the same · listed neutral
Beauty Bakerie

325 Neutral · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed neutral
MAC

NW25 · Studio Fix Soft Matte Foundation Stick

Likely close Swatch reads about the same · listed cool
PÜR

TP4 Medium Tan · 4-in-1 Pressed Mineral Powder Foundation SPF 15

Likely close Swatch reads about the same · listed neutral-cool
Exa

250 Valentine · High Fidelity Foundation

Likely close Swatch reads about the same · listed olive
rms beauty

55 · "Un" Cover-Up Cream Foundation

Likely close Swatch reads about the same · listed olive
Tarte

45H tan honey · face tape foundation

Likely close Swatch reads about the same · listed warm
Il Makiage

212-66125 125 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed warm
Bobbi Brown

Warm Almond · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed warm
NYX Professional Makeup

Camel · Total Control Pro Drop Foundation

Likely close Swatch reads about the same
Dior

051 Praline · Diorskin Forever Undercover Foundation

Likely close Swatch reads about the same · listed warm
Catrice

020 Warm Beige · True Skin Hydrating Foundation

Likely close Swatch reads about the same · listed warm
Too Faced

Spiced Rum · Peach Perfect Comfort Matte Foundation – Peaches and Cream Collection

Likely close Swatch reads about the same · listed cool
Gucci

310N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed neutral
Juice Beauty

15 Rosy Sand · PHYTO-PIGMENTS Flawless Serum Foundation

Likely close Swatch reads about the same · listed cool
Hourglass

Honey · Immaculate Liquid Powder Foundation

Likely close Swatch reads about the same · listed warm
Laura Mercier

17 · Smooth Finish Foundation Powder

Likely close Swatch reads about the same · listed warm
bareMinerals

21 Neutral Tan · Matte Foundation Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed neutral
Clinique

CN 74 Beige · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed neutral-cool
NARS

MD3.15 Seville · Light Reflecting Advanced Skincare Foundation

Likely close Swatch reads about the same · listed warm
Morphe

F3.40 Neutral · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Smith & Cult

370 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed neutral
UOMA Beauty

T3C Honey Honey · Say What?! Foundation

Likely close Swatch reads about the same · listed olive
jane iredale

Warm Brown · PurePressed Base Mineral Foundation Refill

Likely close Swatch reads about the same · listed warm
Ulta Beauty

Tan Cool · Adjustable Coverage Foundation

Likely close Swatch reads about the same · listed cool
Physicians Formula

Light to Medium · NF Sheer Line Of Defense Foundation SPF 30

Likely close Swatch reads about the same
Wet n Wild

Amber · PhotoFocus Stick Foundation

Likely close Swatch reads about the same
Kevyn Aucoin

13 Deep EF · Foundation Balm

Likely close Swatch reads about the same
Rare Beauty

350C · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed cool
Urban Decay

8.0 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Revlon

370 Toast · ColorStay Makeup For Normal/Dry Skin

Likely close Swatch reads about the same
Kosas

Medium Tan Neutral 280 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed neutral
Sephora Collection

45 P · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed cool
Lorac

18 · PRO Soft Focus Longwear Foundation

Likely close Swatch reads about the same · listed neutral
Cover FX

G70 · Natural Finish Foundation

Likely close Swatch reads warmer · listed warm

Closest shade in the other 66 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Bye Bye Lines Sheer Liquid Foundation

Medium Tan (lighter)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.