Foundation Shades

Juvia's Place

420 Havana in other brands

I Am Magic Foundation · Liquid and cream

Depth
Lighter than 35% of the shades in our data
Undertone
Listed as warm from its retail listing
Swatch
Reads in between warm and cool #d68751
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Smith & Cult 350 Cool in Veiled Threat Weightless Micro-Blurring Foundation (likely close). In all, 90 ranges have a likely-close shade and 102 brands have one worth trying.

Closest shade in each brand

The 40 closest of 102 brands. The other 62 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Smith & Cult

    350 Cool · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed cool

  2. Ulta Beauty

    Medium To Tan Peach · Youthful Glow Foundation Serum Drops

    Likely close Swatch reads about the same · listed warm

  3. Bobbi Brown

    6.75 Golden Almond · Skin Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  4. Makeup Revolution

    F10.5 · Conceal & Glow Foundation

    Likely close Swatch reads about the same · listed warm

  5. Lancôme

    440 Bisque · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads about the same

  6. Milani

    Warm Sand · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads about the same · listed warm

  7. Too Faced

    Light Beige · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads about the same · listed neutral

  8. Wet n Wild

    Sunkiss Beige · PhotoFocus Stick Foundation

    Likely close Swatch reads about the same

  9. Charlotte Tilbury

    10 WARM · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed warm

  10. L'Oréal

    488 - Caramel · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same

  11. Maybelline

    334 Warm Sun · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  12. NARS

    MD3.15 Seville · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads about the same · listed warm

  13. KVD Vegan Beauty

    165 Tan · Lock-It Powder Foundation

    Likely close Swatch reads about the same · listed warm

  14. Dior

    051 Praline · Diorskin Forever Undercover Foundation

    Likely close Swatch reads about the same · listed warm

  15. ZOEVA

    300N Joy · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed olive

  16. Natasha Denona

    P7 - Tan Dark Peach · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed warm

  17. J.Cat Beauty

    Sunkissed · Skinsurance Max Coverage Silky Foundation

    Likely close Swatch reads cooler

  18. UOMA Beauty

    T1W Bronze Venus · Say What?! Foundation

    Likely close Swatch reads about the same · listed warm

  19. Dose Of Colors

    124 Medium Tan · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed warm

  20. Il Makiage

    212-66125 125 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed warm

  21. Clinique

    WN 92 · Even Better Refresh Hydrating and Repairing Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  22. KIKO Milano

    Hazelnut · Tuscan Sunshine Luminous Foundation

    Likely close Swatch reads about the same

  23. Rare Beauty

    370N · Liquid Touch Weightless Foundation

    Likely close Swatch reads warmer · listed neutral-warm

  24. Givenchy

    N09 · Matissime Velvet Radiant Mattifying Fluid Foundation SPF 20

    Likely close Swatch reads warmer · listed warm

  25. MAC

    NC44 · Studio Fix Soft Matte Foundation Stick

    Likely close Swatch reads warmer · listed warm

  26. jane iredale

    M12 · Beyond Matte Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  27. Laura Mercier

    16 · Smooth Finish Foundation Powder

    Likely close Swatch reads about the same · listed neutral

  28. Smashbox

    4.0 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed warm

  29. Fenty Beauty

    280 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads about the same

  30. Estée Lauder

    7W1 Deep Spice · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads deeper · listed warm

  31. Pat McGrath Labs

    19 Medium · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed warm

  32. Dermablend

    55W Copper · Smooth Liquid Camo Foundation

    Likely close Swatch reads deeper · listed warm

  33. Cover FX

    60 G+ · Power Play Foundation

    Likely close Swatch reads about the same · listed olive

  34. Tarte

    47H Tan-Deep Honey · Amazonian Clay Full Coverage Foundation SPF 15

    Likely close Swatch reads warmer · listed warm

  35. W3LL People

    Dark Neutral · Narcissist Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  36. bareMinerals

    22 Warm Tan · Matte Loose Powder Mineral Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  37. It Cosmetics

    Rich · Bye Bye Lines Sheer Liquid Foundation

    Likely close Swatch reads about the same

  38. Kosas

    Medium Tan Warm 250 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads warmer · listed warm

  39. Urban Decay

    70WO · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads warmer · listed warm

  40. NYX Professional Makeup

    Camel · Total Control Pro Drop Foundation

    Likely close Swatch reads about the same

Closest shade in the other 62 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in I Am Magic Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.