Urban Decay

70WO in other brands

Stay Naked The Fix Powder Foundation · Powder

Depth

Lighter than 37% of the shades in our data

Undertone

Listed as warm from its retail listing

Swatch

Reads in between warm and cool #cf905d

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Dose Of Colors 122 Medium Tan in Meet Your Hue Foundation (likely close). In all, 179 ranges have a likely-close shade and 105 brands have one worth trying.

Closest shade in each brand

The 40 closest of 105 brands. The other 65 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Dose Of Colors

   122 Medium Tan · Meet Your Hue Foundation

   Likely close Swatch reads about the same · listed warm

2. beautyblender

   3.70 Warm/Olive · Bounce Liquid Whip Long Wear Foundation

   Likely close Swatch reads about the same · listed olive

3. Charlotte Tilbury

   9 WARM · Airbrush Flawless Foundation

   Likely close Swatch reads about the same · listed warm

4. NARS

   MD3 Càdiz · Sheer Glow Foundation

   Likely close Swatch reads about the same · listed neutral

5. Fenty Beauty

   310 · Pro Filt'r Soft Matte Longwear Foundation

   Likely close Swatch reads about the same

6. jane iredale

   M10 · Beyond Matte Liquid Foundation

   Likely close Swatch reads about the same · listed warm

7. KVD Vegan Beauty

   55 Medium N · Lock-It Foundation

   Likely close Swatch reads about the same · listed neutral

8. Tarte

   40H Tan Honey · Amazonian Clay Full Coverage Foundation SPF 15

   Likely close Swatch reads about the same · listed warm

9. Cover FX

   G70 · Natural Finish Foundation

   Likely close Swatch reads about the same · listed warm

10. Laura Mercier

    14 · Smooth Finish Foundation Powder

    Likely close Swatch reads about the same · listed warm

11. L'Oréal

    487 - Warm Almond · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same · listed warm

12. Ulta Beauty

    Tan Warm · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed warm

13. Clinique

    Fresh Deep Neutral · Acne Solutions Liquid Makeup

    Likely close Swatch reads about the same · listed neutral

14. Urban Decay

    51 · Hydromaniac Glowy Tinted Hydrator Foundation

    Likely close Swatch reads about the same · listed neutral

15. Wet n Wild

    Cream Beige · PhotoFocus Stick Foundation

    Likely close Swatch reads about the same

16. Maybelline

    Toffee · Fit Me Dewy + Smooth Foundation

    Likely close Swatch reads about the same

17. Kosas

    Medium Tan Warm 250 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

18. Sephora Collection

    44 Y · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed warm

19. Milani

    Golden Tan · Screen Queen Foundation

    Likely close Swatch reads about the same · listed warm

20. bareMinerals

    25 Cinnamon · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

    Likely close Swatch reads about the same · listed neutral-warm

21. Estée Lauder

    6N1 Mocha · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral

22. Yves Saint Laurent

    BD70 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed warm

23. Morphe

    F2.80 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed warm

24. e.l.f. Cosmetics

    33 Medium Warm · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed warm

25. MAC

    NC42 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed warm

26. Rare Beauty

    370N · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral-warm

27. ZOEVA

    280N Honour · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed neutral-warm

28. J.Cat Beauty

    Golden Beige · Aquasurance Compact Foundation

    Likely close Swatch reads about the same · listed warm

29. Gucci

    350W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed warm

30. Dermablend

    65W Golden Bronze · Cover Creme Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

31. Make Up For Ever

    Y434 · Reboot Active Care Revitalizing Foundation

    Likely close Swatch reads about the same · listed neutral-warm

32. Lancôme

    370 Bisque · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads about the same

33. W3LL People

    Dark Golden · Narcissist Foundation Stick

    Likely close Swatch reads about the same · listed warm

34. Flower Beauty

    M5 Caramel · Light Illusion Liquid Foundation

    Likely close Swatch reads about the same

35. Revlon

    410 Toast · ColorStay Full Cover Foundation

    Likely close Swatch reads about the same

36. Armani Beauty

    8.5 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed warm

37. Beauty Bakerie

    325 Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed neutral

38. Natasha Denona

    86Y · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads about the same · listed warm

39. UOMA Beauty

    T1W Bronze Venus · Say What?! Foundation

    Likely close Swatch reads cooler · listed warm

40. Too Faced

    Golden Beige · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 65 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 500 Deep Like Me
• Amorepacific 208 Medium Yellow
• Anastasia Beverly Hills 320N
• Antonym Dark
• Au Naturale Lucia
• Becca Cosmetics Amber
• Benefit Cosmetics Shade 8
• Bite Beauty T120
• BLK/OPL Rich Caramel
• Bobbi Brown Golden Honey
• boscia Manhattan Beach
• Burt's Bees Classic Ivory
• Catrice 038 Honey Beige
• ColourPop 145W Med Dark
• COOLA Golden
• CoverGirl M10 Golden Natural
• Dior 051 Praline
• Dr. Dennis Gross Skincare Medium/Deep
• Dr. Jart+ Medium
• Elcie Cosmetics Vanilla
• Essence 90 Neutral Suede
• Exa 250 Valentine
• florence by mills MT120
• Givenchy P350
• Guerlain 05W
• Haus Labs 310 Medium
• Hourglass Warm Beige
• Huda Beauty 455R
• Hynt Beauty Honey Chestnut
• Il Makiage 212-66125 125
• ILIA 11 Matira
• It Cosmetics 42 Tan Neutral
• Josie Maran Medium Dark
• Jouer Cosmetics Maple
• Juice Beauty 15 Rosy Sand
• Juvia's Place 400 Ethiopia
• Kevyn Aucoin 13 Deep EF
• KIKO Milano Hazelnut
• Koh Gen Do 301
• L.A. Girl Nude Beige
• La Mer 450 Sepia
• Lawless Warmth
• Lorac 16
• Makeup Revolution F10.5
• Milk Makeup Medium Tan
• Nudestix 7 Nude
• NYX Professional Makeup Camel
• Ofra Cosmetics 7.2
• Origins 530
• Pacifica 18WT Warm Tan
• Pat McGrath Labs 17 Medium
• Perricone MD Nude
• Physicians Formula Light to Medium
• Pretty Vulgar Shameless Skin
• PÜR TN3 Sand
• rms beauty 55
• Shiseido 360 Citrine
• Smashbox 3.1
• Smith & Cult 370 Neutral
• surratt beauty 10 Surreal Skin
• The Ordinary 3.1 Y
• Tom Ford 5.5 Bisque
• VDL V07 Cool Undertone
• Wander Beauty Golden Tan
• Winky Lux Deep

Filter every range in the shade finder

Next to it in Stay Naked The Fix Powder Foundation

• 70WY (lighter)
• 80NN (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.