Urban Decay

70WY in other brands

Stay Naked The Fix Powder Foundation · Powder

Depth

Lighter than 42% of the shades in our data

Undertone

Listed as warm from its retail listing

Swatch

Reads warmer than most shades this deep #d3985a

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Dermablend 40N Chestnut in Smooth Liquid Camo Foundation (likely close). In all, 133 ranges have a likely-close shade and 103 brands have one worth trying.

Closest shade in each brand

The 40 closest of 103 brands. The other 63 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Dermablend

   40N Chestnut · Smooth Liquid Camo Foundation

   Likely close Swatch reads about the same · listed neutral-cool

2. Charlotte Tilbury

   9 NEUTRAL · Airbrush Flawless Foundation

   Likely close Swatch reads about the same · listed neutral

3. bareMinerals

   2W Light · Blemish Rescue Salicylic Acid Loose Powder Foundation

   Likely close Swatch reads about the same · listed warm

4. L'Oréal

   107 Fresh Beige · Infallible Pro-Matte Liquid Longwear Foundation

   Likely close Swatch reads about the same

5. jane iredale

   M8 · Beyond Matte Liquid Foundation

   Likely close Swatch reads about the same · listed neutral

6. Ulta Beauty

   Medium Olive · Youthful Glow Foundation Serum Drops

   Likely close Swatch reads about the same · listed olive

7. Laura Mercier

   Golden · Flawless Lumière Radiance-Perfecting Foundation

   Likely close Swatch reads about the same · listed warm

8. Pacifica

   15WT Warm Tan · Alight Clean Foundation

   Likely close Swatch reads about the same · listed warm

9. MAC

   NC38 · Studio Fix Soft Matte Foundation Stick

   Likely close Swatch reads about the same · listed warm

10. NARS

    MD2 Tahoe · Sheer Glow Foundation

    Likely close Swatch reads about the same · listed warm

11. Almay

    150 Tan · Skin Perfecting Healthy Biome Makeup

    Likely close Swatch reads about the same

12. La Mer

    450 Sepia · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

13. It Cosmetics

    42 Tan Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed neutral

14. Tarte

    44S Tan Sand · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed warm

15. Lancôme

    415 Bisque W · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads about the same · listed warm

16. Wet n Wild

    Classic Beige · PhotoFocus Stick Foundation

    Likely close Swatch reads about the same

17. Hynt Beauty

    Honey Chestnut · Encore Pressed Powder Foundation

    Likely close Swatch reads about the same · listed neutral

18. Fenty Beauty

    12 · Eaze Drop Lightweight Blurring Skin Tint

    Likely close Swatch reads about the same

19. e.l.f. Cosmetics

    32 Medium Neutral · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed neutral

20. Morphe

    F3.30 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed warm

21. KVD Vegan Beauty

    53 Medium N · Lock-It Foundation

    Likely close Swatch reads about the same · listed neutral

22. Juvia's Place

    510 Aruba · I Am Magic Foundation

    Likely close Swatch reads about the same · listed warm

23. Bobbi Brown

    Warm Honey · Skin Foundation Stick

    Likely close Swatch reads about the same · listed warm

24. Revlon

    410 Toast · ColorStay Full Cover Foundation

    Likely close Swatch reads about the same

25. Kosas

    Medium Neutral Warm 230 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

26. L.A. Girl

    Soft Honey · Pro.Matte Foundation

    Likely close Swatch reads about the same

27. Natasha Denona

    Y10 - Tan Dark Yellow · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed warm

28. Hourglass

    No. 3 Sand · Veil Fluid Makeup

    Likely close Swatch reads about the same · listed warm

29. Sephora Collection

    33.5 Y · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed warm

30. Estée Lauder

    4W1 Honey Bronze · Double Wear Maximum Cover Camouflage Makeup for Face and Body SPF 15

    Likely close Swatch reads about the same · listed warm

31. Clinique

    WN 96 Chai · Beyond Perfecting Foundation + Concealer

    Likely close Swatch reads cooler · listed neutral-warm

32. Milani

    Tan · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads cooler

33. Rare Beauty

    320W · Liquid Touch Weightless Foundation

    Likely close Swatch reads lighter · listed warm

34. Urban Decay

    50 · Hydromaniac Glowy Tinted Hydrator Foundation

    Likely close Swatch reads about the same · listed warm

35. PÜR

    TG3 Light Tan · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed olive

36. Smith & Cult

    300 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed neutral

37. ZOEVA

    240N Gratitude · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads cooler · listed olive

38. Smashbox

    2.3 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

    Likely close Swatch reads about the same · listed warm

39. Milk Makeup

    Golden Sand · Flex Foundation Stick

    Likely close Swatch reads about the same · listed warm

40. Yves Saint Laurent

    BD70 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 63 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Amorepacific 208 Medium Yellow
• Anastasia Beverly Hills 310C
• Antonym Dark
• Armani Beauty 8.75
• Au Naturale Lucia
• Beauty Bakerie 331 Neutral
• beautyblender 3.75 Warm
• Becca Cosmetics 3W3 Olive
• Benefit Cosmetics Shade 6 Medium Warm
• Bite Beauty M90
• BLK/OPL Rich Caramel
• boscia Manhattan Beach
• Burt's Bees Nutmeg
• Catrice 037 Golden Beige
• ColourPop 145W Med Dark
• COOLA Golden
• Cover FX 50 G+
• CoverGirl M10 Golden Natural
• Dior 3 Warm Olive
• Dose Of Colors 123 Medium Tan
• Dr. Dennis Gross Skincare Medium/Deep
• Elcie Cosmetics Vanilla
• Essence 90 Neutral Suede
• Exa 310 Brandy
• florence by mills LM050
• Flower Beauty M5 Caramel
• Givenchy P350
• Gucci 350W
• Guerlain 05W
• Haus Labs 145 Light
• Huda Beauty 440G
• Il Makiage 212-66070 70
• ILIA 11 Matira
• J.Cat Beauty Soft Tan
• Josie Maran Medium Dark
• Jouer Cosmetics Maple
• Juice Beauty 15 Rosy Sand
• Kevyn Aucoin 10.5 Medium EF
• KIKO Milano Hazelnut
• Koh Gen Do 301
• Lawless Warmth
• Lorac 15
• Make Up For Ever Y405
• Makeup Revolution F9.5
• Maybelline Toffee
• Nudestix 5 Nude
• NYX Professional Makeup Beige
• Ofra Cosmetics 6
• Origins 530
• Pat McGrath Labs 17 Medium
• Perricone MD Nude
• Physicians Formula Light to Medium
• Pretty Vulgar Shameless Skin
• rms beauty 55
• Shiseido 420
• surratt beauty 10 Surreal Skin
• The Ordinary 3.0 R
• Tom Ford 3.7 Champagne
• Too Faced Golden Beige
• UOMA Beauty T3N Honey Honey
• VDL A05.5 Warm Undertone
• W3LL People Dark Golden
• Wander Beauty Golden Tan

Filter every range in the shade finder

Next to it in Stay Naked The Fix Powder Foundation

• 60NN (lighter)
• 70WO (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.