Foundation Shades

jane iredale

M8 in other brands

Beyond Matte Liquid Foundation · Liquid and cream

Depth
Lighter than 44% of the shades in our data
Undertone
Listed as neutral from its retail listing
Swatch
Reads warmer than most shades this deep #d7995d
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is L'Oréal 107 Fresh Beige in Infallible Pro-Matte Liquid Longwear Foundation (likely close). In all, 145 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. L'Oréal

    107 Fresh Beige · Infallible Pro-Matte Liquid Longwear Foundation

    Likely close Swatch reads about the same

  2. NARS

    MD2 Tahoe · Sheer Glow Foundation

    Likely close Swatch reads about the same · listed warm

  3. Tarte

    44S Tan Sand · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed warm

  4. Charlotte Tilbury

    9 NEUTRAL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed neutral

  5. MAC

    NC38 · Pro Longwear Nourishing Waterproof Foundation

    Likely close Swatch reads about the same · listed warm

  6. Wet n Wild

    Classic Beige · PhotoFocus Stick Foundation

    Likely close Swatch reads about the same

  7. Laura Mercier

    Chai · Flawless Lumière Radiance-Perfecting Foundation

    Likely close Swatch reads about the same · listed warm

  8. Fenty Beauty

    250 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads about the same

  9. It Cosmetics

    42 Tan Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed neutral

  10. Ulta Beauty

    Medium Peach · Youthful Glow Foundation Serum Drops

    Likely close Swatch reads about the same · listed warm

  11. Urban Decay

    70WY · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed warm

  12. Juvia's Place

    520 Tangier · I Am Magic Foundation

    Likely close Swatch reads about the same · listed warm

  13. KVD Vegan Beauty

    53 Medium N · Lock-It Foundation

    Likely close Swatch reads about the same · listed neutral

  14. bareMinerals

    2W Light · Blemish Rescue Salicylic Acid Loose Powder Foundation

    Likely close Swatch reads about the same · listed warm

  15. Clinique

    WN 96 Chai · Beyond Perfecting Foundation + Concealer

    Likely close Swatch reads about the same · listed neutral-warm

  16. Natasha Denona

    Y10 - Tan Dark Yellow · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed warm

  17. e.l.f. Cosmetics

    30 Medium Warm · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed warm

  18. Hynt Beauty

    Honey Chestnut · Encore Pressed Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  19. Revlon

    410 Toast · ColorStay Full Cover Foundation

    Likely close Swatch reads about the same

  20. ZOEVA

    240N Gratitude · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed olive

  21. Lancôme

    415 Bisque W · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads about the same · listed warm

  22. Dermablend

    40N Chestnut · Smooth Liquid Camo Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  23. Kosas

    Medium Warm 240 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

  24. L.A. Girl

    Soft Honey · Pro.Matte Foundation

    Likely close Swatch reads about the same

  25. Almay

    150 Tan · Skin Perfecting Healthy Biome Makeup

    Likely close Swatch reads about the same

  26. Milani

    Tan · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

  27. Pacifica

    15WT Warm Tan · Alight Clean Foundation

    Likely close Swatch reads about the same · listed warm

  28. Estée Lauder

    5W1.5 Cinnamon · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads about the same · listed olive

  29. Rare Beauty

    320W · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed warm

  30. Too Faced

    Golden Beige · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

  31. La Mer

    450 Sepia · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads warmer · listed warm

  32. Morphe

    F2.100 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  33. Hourglass

    No. 3 Sand · Veil Fluid Makeup

    Likely close Swatch reads about the same · listed warm

  34. Maybelline

    Toffee · Fit Me Dewy + Smooth Foundation

    Likely close Swatch reads about the same

  35. Smashbox

    2.3 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

    Likely close Swatch reads about the same · listed warm

  36. Cover FX

    50 G+ · Natural Finish Foundation

    Likely close Swatch reads about the same · listed olive

  37. beautyblender

    3.75 Warm · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads cooler · listed warm

  38. Sephora Collection

    33.5 Y · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  39. J.Cat Beauty

    Soft Tan · Aquasurance Compact Foundation

    Likely close Swatch reads cooler

  40. Armani Beauty

    8.75 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Beyond Matte Liquid Foundation

  • M7 (lighter)
  • M9 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.