Fenty Beauty

250 in other brands

Pro Filt'r Soft Matte Longwear Foundation · Liquid and cream

Depth

Lighter than 45% of the shades in our data

Undertone

Not listed

Swatch

Reads in between warm and cool #d99960

Data

Fenty Beauty's own website, October 2026 (how we collect it)

The closest shade in another brand is ZOEVA 240N Gratitude in Authentik Skin Natural Luminous Foundation (likely close). In all, 160 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. ZOEVA

   240N Gratitude · Authentik Skin Natural Luminous Foundation

   Likely close Swatch reads about the same · listed olive

2. L'Oréal

   106 Sun Beige · Infallible Pro-Matte Liquid Longwear Foundation

   Likely close Swatch reads about the same

3. NARS

   MD2 Tahoe · Sheer Glow Foundation

   Likely close Swatch reads about the same · listed warm

4. MAC

   NC40 · Studio Fix Soft Matte Foundation Stick

   Likely close Swatch reads about the same · listed warm

5. Juvia's Place

   520 Tangier · I Am Magic Foundation

   Likely close Swatch reads about the same · listed warm

6. Natasha Denona

   NY11 - Tan Neutral Yellow · Hy-Glam Serum Foundation

   Likely close Swatch reads about the same · listed neutral-warm

7. Laura Mercier

   Chai · Flawless Lumière Radiance-Perfecting Foundation

   Likely close Swatch reads about the same · listed warm

8. Fenty Beauty

   330 · Pro Filt'r Soft Matte Powder Foundation

   Likely close Swatch reads about the same · listed warm

9. jane iredale

   M8 · Beyond Matte Liquid Foundation

   Likely close Swatch reads about the same · listed neutral

10. Tarte

    44S Tan Sand · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed warm

11. Clinique

    WN 96 Chai · Beyond Perfecting Foundation + Concealer

    Likely close Swatch reads about the same · listed neutral-warm

12. Ulta Beauty

    Medium Peach · Youthful Glow Foundation Serum Drops

    Likely close Swatch reads about the same · listed warm

13. Wet n Wild

    Classic Beige · PhotoFocus Stick Foundation

    Likely close Swatch reads about the same

14. It Cosmetics

    42 Tan Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed neutral

15. KVD Vegan Beauty

    53 Medium N · Lock-It Foundation

    Likely close Swatch reads about the same · listed neutral

16. beautyblender

    3.75 Warm · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed warm

17. Too Faced

    Golden Beige · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

18. Milani

    Tan · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

19. Revlon

    410 Toast · ColorStay Full Cover Foundation

    Likely close Swatch reads about the same

20. e.l.f. Cosmetics

    30 Medium Warm · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed warm

21. Lancôme

    410 Bisque W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads about the same

22. Charlotte Tilbury

    8 WARM · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed warm

23. Kosas

    Medium Warm 240 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

24. J.Cat Beauty

    Soft Tan · Aquasurance Compact Foundation

    Likely close Swatch reads about the same

25. Estée Lauder

    4W1 Honey Bronze · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed warm

26. Dermablend

    50C Honey Beige · Cover Creme Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

27. bareMinerals

    3N Neutral Medium · Blemish Rescue Salicylic Acid Loose Powder Foundation

    Likely close Swatch reads about the same · listed neutral

28. Cover FX

    50 G+ · Natural Finish Foundation

    Likely close Swatch reads about the same · listed olive

29. Gucci

    340N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed neutral

30. Urban Decay

    70WY · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed warm

31. Maybelline

    Toffee · Fit Me Dewy + Smooth Foundation

    Likely close Swatch reads about the same

32. Hynt Beauty

    Honey Chestnut · Encore Pressed Powder Foundation

    Likely close Swatch reads about the same · listed neutral

33. Huda Beauty

    440G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed warm

34. Armani Beauty

    8.75 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed warm

35. Smith & Cult

    310 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed neutral

36. L.A. Girl

    Soft Honey · Pro.Matte Foundation

    Likely close Swatch reads about the same

37. Smashbox

    3.15 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed neutral

38. Rare Beauty

    320W · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed warm

39. Sephora Collection

    35 N · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed neutral

40. Morphe

    F2.80 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 150 Tan
• Amorepacific 208 Medium Yellow
• Anastasia Beverly Hills 310C
• Antonym Dark
• Au Naturale Lucia
• Beauty Bakerie 329 Warm Neutral
• Becca Cosmetics 3W3 Olive
• Benefit Cosmetics Shade 8
• Bite Beauty M90
• BLK/OPL Rich Caramel
• Bobbi Brown Golden Honey
• boscia Manhattan Beach
• Burt's Bees Classic Ivory
• Catrice 037 Golden Beige
• ColourPop 145W Med Dark
• COOLA Golden
• CoverGirl M10 Golden Natural
• Dior 3 Warm Olive
• Dose Of Colors 122 Medium Tan
• Dr. Dennis Gross Skincare Medium/Deep
• Elcie Cosmetics Vanilla
• Essence 90 Neutral Suede
• Exa 310 Brandy
• florence by mills L040
• Flower Beauty M5 Caramel
• Givenchy P350
• Guerlain 05C
• Haus Labs 145 Light
• Hourglass No. 3 Sand
• Il Makiage 212-66065 65
• ILIA 11 Matira
• Josie Maran Medium Dark
• Jouer Cosmetics Honey Beige
• Juice Beauty 15 Rosy Sand
• Kevyn Aucoin 10.5 Medium EF
• KIKO Milano Hazelnut
• Koh Gen Do 301
• La Mer 450 Sepia
• Lawless Warmth
• Lorac 07
• Make Up For Ever Y405
• Makeup Revolution F12
• Milk Makeup Medium Tan
• Nudestix 5 Nude
• NYX Professional Makeup Neutral Buff
• Ofra Cosmetics 6
• Origins 610
• Pacifica 15WT Warm Tan
• Pat McGrath Labs 17 Medium
• Perricone MD Golden
• Physicians Formula Light to Medium
• Pretty Vulgar Shameless Skin
• PÜR TG3 Light Tan
• rms beauty 33.5
• Shiseido 350 Maple
• surratt beauty 10 Surreal Skin
• The Ordinary 3.1 Y
• Tom Ford 3.7 Champagne
• UOMA Beauty T3N Honey Honey
• VDL A05.5 Warm Undertone
• W3LL People Dark Golden
• Wander Beauty Golden Tan
• Winky Lux Deep
• Yves Saint Laurent BD60

Filter every range in the shade finder

Next to it in Pro Filt'r Soft Matte Longwear Foundation

• 240 (lighter)
• 260 (deeper)

Colours come from Fenty Beauty's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.