Foundation Shades

Too Faced

Golden Beige in other brands

Born This Way Matte 24 Hour Foundation · Liquid and cream

Depth
Lighter than 41% of the shades in our data
Undertone
Listed as warm from its name
Swatch
Reads in between warm and cool #d9945a
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is L'Oréal 110 Creme Cafe in Infallible Pro-Matte Liquid Longwear Foundation (likely close). In all, 132 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. L'Oréal

    110 Creme Cafe · Infallible Pro-Matte Liquid Longwear Foundation

    Likely close Swatch reads about the same

  2. Clinique

    WN 96 Chai · Even Better Makeup Broad Spectrum SPF 15

    Likely close Swatch reads about the same

  3. Natasha Denona

    NY11 - Tan Neutral Yellow · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  4. Laura Mercier

    Suntan · Flawless Lumière Radiance-Perfecting Foundation

    Likely close Swatch reads about the same · listed neutral

  5. MAC

    NC40 · Studio Fix Soft Matte Foundation Stick

    Likely close Swatch reads about the same · listed warm

  6. Kosas

    Medium Tan Warm 250 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

  7. ZOEVA

    260W Harmony · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed warm

  8. Maybelline

    Toffee · Fit Me Dewy + Smooth Foundation

    Likely close Swatch reads about the same

  9. beautyblender

    3.75 Warm · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed warm

  10. J.Cat Beauty

    Soft Tan · Aquasurance Compact Foundation

    Likely close Swatch reads about the same

  11. KVD Vegan Beauty

    53 Medium W · Lock-It Foundation

    Likely close Swatch reads about the same · listed warm

  12. Charlotte Tilbury

    10 NEUTRAL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed neutral

  13. jane iredale

    M9 · Beyond Matte Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  14. bareMinerals

    19 Toffee · BAREPRO Performance Wear Powder Foundation

    Likely close Swatch reads about the same · listed warm

  15. Fenty Beauty

    250 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads about the same

  16. Smashbox

    3.2 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed neutral

  17. Milani

    Tan · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

  18. Ulta Beauty

    Medium to Tan Warm · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  19. It Cosmetics

    42 Tan Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed neutral

  20. Estée Lauder

    5N2 Amber Honey · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  21. Cover FX

    60 G+ · Power Play Foundation

    Likely close Swatch reads about the same · listed olive

  22. NARS

    MD2 Tahoe · Sheer Glow Foundation

    Likely close Swatch reads about the same · listed warm

  23. Juvia's Place

    520 Tangier · I Am Magic Foundation

    Likely close Swatch reads about the same · listed warm

  24. Tarte

    44S Tan Sand · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed warm

  25. Smith & Cult

    340 Warm · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed warm

  26. Revlon

    410 Toast · ColorStay Full Cover Foundation

    Likely close Swatch reads about the same

  27. Urban Decay

    70WO · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed warm

  28. Lancôme

    410 Bisque W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads about the same

  29. Pacifica

    18WT Warm Tan · Alight Clean Foundation

    Likely close Swatch reads about the same · listed warm

  30. Rare Beauty

    370N · Liquid Touch Weightless Foundation

    Likely close Swatch reads deeper · listed neutral-warm

  31. e.l.f. Cosmetics

    33 Medium Warm · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed warm

  32. Wet n Wild

    Classic Beige · PhotoFocus Stick Foundation

    Likely close Swatch reads about the same

  33. Yves Saint Laurent

    BD70 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed warm

  34. Flower Beauty

    M5 Caramel · Light Illusion Liquid Foundation

    Likely close Swatch reads deeper

  35. Dose Of Colors

    122 Medium Tan · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed warm

  36. Morphe

    F2.80 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  37. UOMA Beauty

    T1W Bronze Venus · Say What?! Foundation

    Likely close Swatch reads cooler · listed warm

  38. Sephora Collection

    35 N · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed neutral

  39. Givenchy

    N09 · Matissime Velvet Radiant Mattifying Fluid Foundation SPF 20

    Likely close Swatch reads deeper · listed warm

  40. Dermablend

    50C Honey Beige · Cover Creme Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Born This Way Matte 24 Hour Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.