Ulta Beauty

Medium to Tan Warm in other brands

Velvet Matte Longwear Foundation · Liquid and cream

Depth: Lighter than 44% of the shades in our data
Undertone: Listed as warm from its name
Swatch: Reads in between warm and cool #d89965
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Laura Mercier Linen in Flawless Lumière Radiance-Perfecting Foundation (likely close). In all, 180 ranges have a likely-close shade and 106 brands have one worth trying.

Closest shade in each brand

The 40 closest of 106 brands. The other 66 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Laura Mercier

Linen · Flawless Lumière Radiance-Perfecting Foundation

Likely close Swatch reads about the same · listed neutral
ZOEVA

240N Gratitude · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads about the same · listed olive
Lancôme

410 Bisque W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads about the same
Fenty Beauty

330 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed warm
KVD Vegan Beauty

53 Medium W · Lock-It Foundation

Likely close Swatch reads about the same · listed warm
NARS

MD2.6 Huahine · Natural Radiant Longwear Foundation

Likely close Swatch reads about the same · listed neutral
L'Oréal

Hazelnut · Infallible 24HR Fresh Wear Foundation In A Powder

Likely close Swatch reads about the same
beautyblender

3.75 Warm · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed warm
J.Cat Beauty

Soft Tan · Aquasurance Compact Foundation

Likely close Swatch reads about the same
bareMinerals

3N Neutral Medium · Blemish Rescue Salicylic Acid Loose Powder Foundation

Likely close Swatch reads about the same · listed neutral
MAC

NW46 · Studio Fix Powder Plus Foundation

Likely close Swatch reads about the same
Estée Lauder

4W1 Honey Bronze · Futurist Hydra Rescue Moisturizing Makeup SPF 45

Likely close Swatch reads about the same · listed warm
Juvia's Place

400 Ethiopia · I Am Magic Foundation

Likely close Swatch reads about the same · listed neutral-warm
Gucci

340N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed neutral
Charlotte Tilbury

10 NEUTRAL · Airbrush Flawless Foundation

Likely close Swatch reads about the same · listed neutral
jane iredale

M9 · Beyond Matte Liquid Foundation

Likely close Swatch reads about the same · listed warm
Natasha Denona

NY11 - Tan Neutral Yellow · Hy-Glam Serum Foundation

Likely close Swatch reads about the same · listed neutral-warm
Dermablend

50C Honey Beige · Cover Creme Full Coverage Foundation

Likely close Swatch reads about the same · listed cool
Ulta Beauty

Medium Cool · Youthful Glow Foundation Serum Drops

Likely close Swatch reads about the same · listed cool
Milani

Sand · Conceal + Perfect 2-in-1 Foundation + Concealer

Likely close Swatch reads about the same
Clinique

WN 82 Latte · Even Better Makeup Broad Spectrum SPF 15

Likely close Swatch reads about the same
Huda Beauty

440G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed warm
Cover FX

60 G+ · Natural Finish Foundation

Likely close Swatch reads about the same · listed olive
Tarte

44S Tan Sand · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed warm
Kosas

Medium Tan Warm 250 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed warm
e.l.f. Cosmetics

30 Medium Warm · Soft Glam Satin Foundation

Likely close Swatch reads about the same · listed warm
Guerlain

05C · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed cool
It Cosmetics

41 Tan Warm · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed warm
Wet n Wild

Classic Beige · PhotoFocus Stick Foundation

Likely close Swatch reads about the same
Revlon

410 Toast · ColorStay Full Cover Foundation

Likely close Swatch reads about the same
Sephora Collection

35 N · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed neutral
Armani Beauty

8.75 · Neo Nude Foundation

Likely close Swatch reads about the same · listed warm
Too Faced

Golden Beige · Born This Way Matte 24 Hour Foundation

Likely close Swatch reads about the same · listed warm
CoverGirl

M10 Golden Natural · TruBlend Matte Made Liquid Foundation

Likely close Swatch reads about the same · listed warm
Au Naturale

Lucia · Zero Gravity C2P Foundation

Likely close Swatch reads about the same · listed olive
Smith & Cult

310 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed neutral
Yves Saint Laurent

BD60 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed neutral-warm
Morphe

Hint of Caramel · Morphe 2 Hint Hint Skin Tint

Likely close Swatch reads about the same · listed neutral
Smashbox

2.16 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed warm
Bobbi Brown

Golden Honey · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed warm

Closest shade in the other 66 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Velvet Matte Longwear Foundation

Tan Olive (lighter)
Tan Warm (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.