It Cosmetics

41 Tan Warm in other brands

Your Skin But Better Foundation + Skincare · Liquid and cream

Depth: Lighter than 42% of the shades in our data
Undertone: Listed as warm from its name
Swatch: Reads in between warm and cool #d09868
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Kosas Medium Neutral 220 in Revealer Skin-Improving Foundation SPF 25 (likely close). In all, 215 ranges have a likely-close shade and 106 brands have one worth trying.

Closest shade in each brand

The 40 closest of 106 brands. The other 66 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Kosas

Medium Neutral 220 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed neutral-cool
Armani Beauty

8.75 · Neo Nude Foundation

Likely close Swatch reads about the same · listed warm
Lancôme

370 Bisque · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

Likely close Swatch reads about the same
Smashbox

3.15 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed neutral
KVD Vegan Beauty

042 Medium · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed warm
Ulta Beauty

Medium Cool · Youthful Glow Foundation Serum Drops

Likely close Swatch reads about the same · listed cool
Sephora Collection

35 N · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed neutral
Bobbi Brown

Golden Honey · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed warm
NARS

MD3 Càdiz · Natural Radiant Longwear Foundation

Likely close Swatch reads about the same · listed cool
Guerlain

05W · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed warm
e.l.f. Cosmetics

34 Medium Cool · Soft Glam Satin Foundation

Likely close Swatch reads about the same · listed cool
CoverGirl

M10 Golden Natural · TruBlend Matte Made Liquid Foundation

Likely close Swatch reads about the same · listed warm
bareMinerals

2N Neutral Ivory · Blemish Rescue Salicylic Acid Loose Powder Foundation

Likely close Swatch reads about the same · listed neutral
Natasha Denona

86Y · Transformatte Pore Vanishing Matte Foundation

Likely close Swatch reads about the same · listed warm
Laura Mercier

11 · Smooth Finish Foundation Powder

Likely close Swatch reads about the same · listed neutral
Tarte

37G medium-tan golden · face tape foundation

Likely close Swatch reads about the same · listed olive
L'Oréal

Hazelnut · Infallible 24HR Fresh Wear Foundation In A Powder

Likely close Swatch reads about the same
Givenchy

P350 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Milk Makeup

Medium Tan · Blur Liquid Matte Foundation

Likely close Swatch reads about the same · listed olive
MAC

NW46 · Studio Fix Powder Plus Foundation

Likely close Swatch reads about the same
Morphe

F2.80 Warm · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed warm
Clinique

CN 78 Nutty · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads about the same
Gucci

340N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed neutral
Maybelline

Golden Caramel · Super Stay Longwear Liquid Foundation 30Hr Wear

Likely close Swatch reads about the same · listed warm
Yves Saint Laurent

BD60 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed neutral-warm
UOMA Beauty

T3N Honey Honey · Say What?! Foundation

Likely close Swatch reads about the same · listed olive
Revlon

410 Toast · ColorStay Full Cover Foundation

Likely close Swatch reads about the same
Milani

Tan · Conceal + Perfect 2-in-1 Foundation + Concealer

Likely close Swatch reads about the same
Essence

70 Warm Cashew · Pretty Natural Hydrating Foundation

Likely close Swatch reads about the same · listed warm
Huda Beauty

440G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed warm
Benefit Cosmetics

Shade 8 · Hello Happy Air Stick Foundation SPF 20

Likely close Swatch reads about the same · listed warm
jane iredale

M9 · Beyond Matte Liquid Foundation

Likely close Swatch reads about the same · listed warm
Urban Decay

7.75 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Beauty Bakerie

329 Warm Neutral · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed neutral-warm
Make Up For Ever

Y405 · Reboot Active Care Revitalizing Foundation

Likely close Swatch reads about the same · listed warm
Estée Lauder

4W1 Honey Bronze · Double Wear Maximum Cover Camouflage Makeup for Face and Body SPF 15

Likely close Swatch reads about the same · listed warm
Fenty Beauty

330 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed warm
Becca Cosmetics

3W3 Olive · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed olive
Cover FX

60 G+ · Natural Finish Foundation

Likely close Swatch reads about the same · listed olive
Wet n Wild

Desert Beige · PhotoFocus Liquid Foundation

Likely close Swatch reads about the same

Closest shade in the other 66 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Your Skin But Better Foundation + Skincare

40 Tan Cool (lighter)
42 Tan Neutral (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.