jane iredale

M9 in other brands

Beyond Matte Liquid Foundation · Liquid and cream

Depth

Lighter than 41% of the shades in our data

Undertone

Listed as warm from its retail listing

Swatch

Reads in between warm and cool #d49660

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Clinique WN 82 Latte in Even Better Makeup Broad Spectrum SPF 15 (likely close). In all, 172 ranges have a likely-close shade and 106 brands have one worth trying.

Closest shade in each brand

The 40 closest of 106 brands. The other 66 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Clinique

   WN 82 Latte · Even Better Makeup Broad Spectrum SPF 15

   Likely close Swatch reads about the same

2. Milani

   Tan · Conceal + Perfect 2-in-1 Foundation + Concealer

   Likely close Swatch reads about the same

3. Laura Mercier

   Suntan · Flawless Lumière Radiance-Perfecting Foundation

   Likely close Swatch reads about the same · listed neutral

4. Fenty Beauty

   330 · Pro Filt'r Soft Matte Longwear Foundation

   Likely close Swatch reads about the same

5. Kosas

   Medium Warm 240 · Revealer Skin-Improving Foundation SPF 25

   Likely close Swatch reads about the same · listed warm

6. MAC

   NW46 · Studio Fix Powder Plus Foundation

   Likely close Swatch reads about the same

7. KVD Vegan Beauty

   53 Medium N · Lock-It Foundation

   Likely close Swatch reads about the same · listed neutral

8. Revlon

   410 Toast · ColorStay Full Cover Foundation

   Likely close Swatch reads about the same

9. It Cosmetics

   42 Tan Neutral · Your Skin But Better Foundation + Skincare

   Likely close Swatch reads about the same · listed neutral

10. Natasha Denona

    NY11 - Tan Neutral Yellow · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed neutral-warm

11. Tarte

    44S Tan Sand · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed warm

12. NARS

    MD2 Tahoe · Sheer Glow Foundation

    Likely close Swatch reads about the same · listed warm

13. L'Oréal

    485 - Golden Sun · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same · listed warm

14. Ulta Beauty

    Medium to Tan Warm · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed warm

15. e.l.f. Cosmetics

    33 Medium Warm · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed warm

16. ZOEVA

    240N Gratitude · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed olive

17. J.Cat Beauty

    Soft Tan · Aquasurance Compact Foundation

    Likely close Swatch reads about the same

18. bareMinerals

    3N Neutral Medium · Blemish Rescue Salicylic Acid Loose Powder Foundation

    Likely close Swatch reads about the same · listed neutral

19. Charlotte Tilbury

    9 WARM · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed warm

20. Cover FX

    60 G+ · Natural Finish Foundation

    Likely close Swatch reads about the same · listed olive

21. beautyblender

    3.75 Warm · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed warm

22. Morphe

    F2.80 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed warm

23. Maybelline

    Toffee · Fit Me Dewy + Smooth Foundation

    Likely close Swatch reads about the same

24. Too Faced

    Golden Beige · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

25. Wet n Wild

    Classic Beige · PhotoFocus Stick Foundation

    Likely close Swatch reads about the same

26. Sephora Collection

    35 N · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed neutral

27. Juvia's Place

    400 Ethiopia · I Am Magic Foundation

    Likely close Swatch reads about the same · listed neutral-warm

28. Lancôme

    370 Bisque · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads about the same

29. Urban Decay

    70WO · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed warm

30. Gucci

    340N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed neutral

31. Armani Beauty

    8.75 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed warm

32. Yves Saint Laurent

    BD70 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed warm

33. Dose Of Colors

    122 Medium Tan · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed warm

34. CoverGirl

    M10 Golden Natural · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same · listed warm

35. Estée Lauder

    4W1 Honey Bronze · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed warm

36. Givenchy

    P350 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

37. Smashbox

    3.1 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

    Likely close Swatch reads about the same · listed neutral

38. Bobbi Brown

    Golden Honey · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

39. Guerlain

    05C · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

40. Hourglass

    No. 3 Sand · Veil Fluid Makeup

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 66 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 150 Tan
• Amorepacific 208 Medium Yellow
• Anastasia Beverly Hills 310C
• Antonym Dark
• Au Naturale Lucia
• Beauty Bakerie 329 Warm Neutral
• Becca Cosmetics 3W3 Olive
• Benefit Cosmetics Shade 8
• Bite Beauty M90
• BLK/OPL Rich Caramel
• boscia Manhattan Beach
• Burt's Bees Classic Ivory
• Catrice 038 Honey Beige
• ColourPop 145W Med Dark
• COOLA Golden
• Dermablend 50C Honey Beige
• Dior 3 Warm Olive
• Dr. Dennis Gross Skincare Medium/Deep
• Dr. Jart+ Medium
• Elcie Cosmetics Vanilla
• Essence 90 Neutral Suede
• Exa 370 Dawn
• florence by mills LM050
• Flower Beauty M5 Caramel
• Haus Labs 145 Light
• Huda Beauty 440G
• Hynt Beauty Honey Chestnut
• Il Makiage 212-66065 65
• ILIA 11 Matira
• jane iredale Honey Bronze
• Josie Maran Medium Dark
• Jouer Cosmetics Maple
• Juice Beauty 15 Rosy Sand
• Kevyn Aucoin 10.5 Medium EF
• KIKO Milano Hazelnut
• Koh Gen Do 301
• L.A. Girl Soft Honey
• La Mer 450 Sepia
• Lawless Warmth
• lilah b. b classic
• Lorac 11
• Make Up For Ever Y405
• Makeup Revolution F8.2
• Milk Makeup Medium Tan
• Nudestix 5 Medium
• NYX Professional Makeup Neutral Buff
• Ofra Cosmetics 6
• Origins 530
• Pacifica 15WT Warm Tan
• Pat McGrath Labs 17 Medium
• Perricone MD Nude
• Physicians Formula Light to Medium
• Pretty Vulgar Shameless Skin
• PÜR TG3 Light Tan
• Rare Beauty 360W
• rms beauty 55
• Shiseido 350 Maple
• Smith & Cult 310 Neutral
• surratt beauty 10 Surreal Skin
• The Ordinary 3.1 Y
• Tom Ford 5.5 Bisque
• UOMA Beauty T3N Honey Honey
• VDL A05.5 Warm Undertone
• W3LL People Dark Golden
• Wander Beauty Golden Tan
• Winky Lux Deep

Filter every range in the shade finder

Next to it in Beyond Matte Liquid Foundation

• M8 (lighter)
• M10 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.