Foundation Shades

Ulta Beauty

Medium Cool in other brands

Youthful Glow Foundation Serum Drops · Liquid and cream

Depth
Lighter than 44% of the shades in our data
Undertone
Listed as cool from its name
Swatch
Reads in between warm and cool #d39a68
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Laura Mercier 11 in Smooth Finish Foundation Powder (likely close). In all, 202 ranges have a likely-close shade and 106 brands have one worth trying.

Closest shade in each brand

The 40 closest of 106 brands. The other 66 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Laura Mercier

    11 · Smooth Finish Foundation Powder

    Likely close Swatch reads about the same · listed neutral

  2. L'Oréal

    Hazelnut · Infallible 24HR Fresh Wear Foundation In A Powder

    Likely close Swatch reads about the same

  3. NARS

    MD2.6 Huahine · Natural Radiant Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  4. Armani Beauty

    8.75 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed warm

  5. MAC

    NW45 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads about the same · listed neutral

  6. It Cosmetics

    41 Tan Warm · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed warm

  7. e.l.f. Cosmetics

    30 Medium Warm · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed warm

  8. bareMinerals

    5NW Golden Beige 2 · Blemish Rescue Salicylic Acid Loose Powder Foundation

    Likely close Swatch reads about the same · listed warm

  9. Natasha Denona

    Y10 - Tan Dark Yellow · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed warm

  10. Kosas

    Medium Neutral 220 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed neutral-cool

  11. Gucci

    340N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed neutral

  12. Huda Beauty

    440G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed warm

  13. Maybelline

    Golden Caramel · Super Stay Longwear Liquid Foundation 30Hr Wear

    Likely close Swatch reads about the same · listed warm

  14. Clinique

    WN 76 Toasted Wheat · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed neutral-warm

  15. Fenty Beauty

    330 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed warm

  16. Smashbox

    2.3 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

    Likely close Swatch reads about the same · listed warm

  17. KVD Vegan Beauty

    53 Medium N · Lock-It Foundation

    Likely close Swatch reads about the same · listed neutral

  18. Yves Saint Laurent

    BD60 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  19. Juvia's Place

    400 Ethiopia · I Am Magic Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  20. Morphe

    F2.100 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  21. Ulta Beauty

    Medium Warm · Adjustable Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  22. Lancôme

    370 Bisque · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads about the same

  23. Estée Lauder

    4W1 Honey Bronze · Double Wear Maximum Cover Camouflage Makeup for Face and Body SPF 15

    Likely close Swatch reads about the same · listed warm

  24. Revlon

    410 Toast · ColorStay Full Cover Foundation

    Likely close Swatch reads about the same

  25. Sephora Collection

    35 N · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed neutral

  26. Milani

    Warm Buff · Screen Queen Foundation

    Likely close Swatch reads about the same · listed warm

  27. Wet n Wild

    Classic Beige · PhotoFocus Stick Foundation

    Likely close Swatch reads about the same

  28. Tarte

    44S Tan Sand · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed warm

  29. ZOEVA

    240N Gratitude · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed olive

  30. CoverGirl

    M10 Golden Natural · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  31. jane iredale

    M9 · Beyond Matte Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  32. Guerlain

    05C · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  33. Bobbi Brown

    Golden Honey · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  34. UOMA Beauty

    T3N Honey Honey · Say What?! Foundation

    Likely close Swatch reads about the same · listed olive

  35. Cover FX

    50 G+ · Natural Finish Foundation

    Likely close Swatch reads about the same · listed olive

  36. Too Faced

    Sand · Born This Way Undetectable Medium-to-Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  37. Givenchy

    P350 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  38. Kevyn Aucoin

    10.5 Medium EF · Foundation Balm

    Likely close Swatch reads about the same

  39. Milk Makeup

    Medium Tan · Blur Liquid Matte Foundation

    Likely close Swatch reads about the same · listed olive

  40. Dermablend

    50C Honey Beige · Cover Creme Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

Closest shade in the other 66 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Youthful Glow Foundation Serum Drops

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.