Makeup Revolution

F12 in other brands

Conceal & Define Full Coverage Foundation · Liquid and cream

Depth: Lighter than 57% of the shades in our data
Undertone: Listed as neutral from its retail listing
Swatch: Reads in between warm and cool #e2a672
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is jane iredale M7 in Beyond Matte Liquid Foundation (likely close). In all, 205 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

jane iredale

M7 · Beyond Matte Liquid Foundation

Likely close Swatch reads about the same
NARS

MD1 Syracuse · Sheer Glow Foundation

Likely close Swatch reads about the same · listed warm
Lancôme

410 Bisque W · Teint Idole Ultra Wear 24H Long Wear Foundation

Likely close Swatch reads about the same · listed warm
Tarte

35H Medium Honey · Amazonian Clay Full Coverage Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Dose Of Colors

117 Light Medium · Meet Your Hue Foundation

Likely close Swatch reads about the same · listed neutral
Milani

Deep Beige · Conceal + Perfect 2-in-1 Foundation + Concealer

Likely close Swatch reads about the same
Bobbi Brown

6 Golden · Skin Weightless Powder Foundation

Likely close Swatch reads about the same · listed warm
bareMinerals

15 Neutral Medium · Matte Foundation Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed neutral
Ulta Beauty

Medium Neutral · Velvet Matte Longwear Foundation

Likely close Swatch reads about the same · listed neutral
beautyblender

3.60 Warm · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed warm
Charlotte Tilbury

8 NEUTRAL · Airbrush Flawless Foundation

Likely close Swatch reads about the same · listed neutral
Clinique

WN 54 Honey Wheat · Even Better Makeup Broad Spectrum SPF 15

Likely close Swatch reads about the same
MAC

NC30 · Pro Longwear Nourishing Waterproof Foundation

Likely close Swatch reads about the same · listed neutral-warm
Armani Beauty

7 · Neo Nude Foundation

Likely close Swatch reads about the same · listed warm
Natasha Denona

75Y · Transformatte Pore Vanishing Matte Foundation

Likely close Swatch reads about the same · listed warm
e.l.f. Cosmetics

Buttercup · Flawless Finish Foundation

Likely close Swatch reads about the same · listed warm
Sephora Collection

26.5 Y · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed warm
ZOEVA

230W Grace · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads about the same · listed neutral-warm
Laura Mercier

Dune · Flawless Lumière Radiance-Perfecting Foundation

Likely close Swatch reads about the same · listed cool
Estée Lauder

6C1 Rich Cocoa · Double Wear Stay In Place Matte Powder Foundation

Likely close Swatch reads about the same · listed cool
CoverGirl

M50 Soft Tan · TruBlend Matte Made Liquid Foundation

Likely close Swatch reads about the same
L'Oréal

W4.5, Light Medium · True Match Super-Blendable Foundation

Likely close Swatch reads about the same
Smashbox

2.1 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed warm
Milk Makeup

Honey · Flex Foundation Stick

Likely close Swatch reads about the same · listed olive
Fenty Beauty

310 · Pro Filt'r Hydrating Longwear Foundation

Likely close Swatch reads about the same · listed warm
Hourglass

Golden · Immaculate Liquid Powder Foundation

Likely close Swatch reads about the same · listed warm
Pacifica

23NM Neutral Medium · Alight Clean Foundation

Likely close Swatch reads about the same · listed neutral
Dior

3 Warm Olive · Dior Airflash Spray Foundation

Likely close Swatch reads about the same · listed olive
Maybelline

Golden Beige · Fit Me Dewy + Smooth Foundation

Likely close Swatch reads about the same · listed warm
Juvia's Place

540 Giza · I Am Magic Foundation

Likely close Swatch reads about the same · listed neutral-cool
NYX Professional Makeup

True Beige · Born To Glow Naturally Radiant Foundation

Likely close Swatch reads about the same · listed warm
Becca Cosmetics

3W2 Driftwood · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed olive
Cover FX

50 G+ · Natural Finish Foundation

Likely close Swatch reads about the same · listed olive
Too Faced

Sand · Born This Way Undetectable Medium-to-Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Au Naturale

Marino · Zero Gravity C2P Foundation

Likely close Swatch reads about the same · listed neutral
Dermablend

50C Honey Beige · Cover Creme Full Coverage Foundation

Likely close Swatch reads about the same · listed cool
Morphe

Hint of Butterscotch · Morphe 2 Hint Hint Skin Tint

Likely close Swatch reads about the same · listed olive
Urban Decay

60WO · Stay Naked The Fix Powder Foundation

Likely close Swatch reads about the same · listed warm
It Cosmetics

32 Medium Warm · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed warm
Rare Beauty

260N · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed neutral-warm

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Conceal & Define Full Coverage Foundation

F10 (lighter)
F4.5 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.