It Cosmetics

32 Medium Warm in other brands

Your Skin But Better Foundation + Skincare · Liquid and cream

Depth: Lighter than 50% of the shades in our data
Undertone: Listed as warm from its name
Swatch: Reads in between warm and cool #d7a06f
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Too Faced Sand in Born This Way Undetectable Medium-to-Full Coverage Foundation (likely close). In all, 221 ranges have a likely-close shade and 105 brands have one worth trying.

Closest shade in each brand

The 40 closest of 105 brands. The other 65 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Too Faced

Sand · Born This Way Undetectable Medium-to-Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Smashbox

3.0 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed cool
Fenty Beauty

295 · Pro Filt'r Soft Matte Longwear Foundation

Likely close Swatch reads about the same
L'Oréal

Radiant Sand · Infallible 24HR Fresh Wear Foundation In A Powder

Likely close Swatch reads about the same
Urban Decay

60WO · Stay Naked The Fix Powder Foundation

Likely close Swatch reads about the same · listed warm
MAC

N9 · Studio Fix Powder Plus Foundation

Likely close Swatch reads about the same · listed cool
Bobbi Brown

Golden · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Tarte

36H Medium-Tan Honey · Amazonian Clay Full Coverage Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Almay

140 Golden · Skin Perfecting Healthy Biome Makeup

Likely close Swatch reads about the same · listed warm
Milani

Warm Beige · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

Likely close Swatch reads about the same · listed warm
Sephora Collection

34.5 N · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed neutral
Dior

3 Warm Olive · Dior Airflash Spray Foundation

Likely close Swatch reads about the same · listed olive
Cover FX

50 G+ · Natural Finish Foundation

Likely close Swatch reads about the same · listed olive
Clinique

WN 54 Honey Wheat · Beyond Perfecting Foundation + Concealer

Likely close Swatch reads about the same · listed neutral-warm
Huda Beauty

440G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed warm
Milk Makeup

Golden Sand · Blur Liquid Matte Foundation

Likely close Swatch reads about the same · listed warm
NARS

Stromboli · Soft Matte Complete Foundation

Likely close Swatch reads about the same · listed olive
KVD Vegan Beauty

033 Medium · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed warm
Lancôme

230 Porcelaine 40 C · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads about the same
Gucci

250O · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed olive
Armani Beauty

9 · Maestro Fusion Makeup SPF 15 Liquid Foundation

Likely close Swatch reads about the same · listed warm
Maybelline

Golden Caramel · Super Stay Longwear Liquid Foundation 30Hr Wear

Likely close Swatch reads about the same · listed warm
e.l.f. Cosmetics

24 Light Warm · Soft Glam Satin Foundation

Likely close Swatch reads about the same · listed warm
Laura Mercier

11 · Smooth Finish Foundation Powder

Likely close Swatch reads about the same · listed neutral
Charlotte Tilbury

8 NEUTRAL · Airbrush Flawless Foundation

Likely close Swatch reads about the same · listed neutral
Hourglass

Light Beige · Immaculate Liquid Powder Foundation

Likely close Swatch reads about the same · listed neutral
Yves Saint Laurent

BD55 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed warm
Dermablend

40C Sepia · Smooth Liquid Camo Foundation

Likely close Swatch reads about the same · listed warm
Natasha Denona

85WN · Transformatte Pore Vanishing Matte Foundation

Likely close Swatch reads about the same · listed neutral-warm
Ulta Beauty

Light to Medium Warm · Adjustable Coverage Foundation

Likely close Swatch reads about the same · listed warm
Essence

40 Neutral Vanilla · Pretty Natural Hydrating Foundation

Likely close Swatch reads about the same · listed neutral
Juvia's Place

540 Giza · I Am Magic Foundation

Likely close Swatch reads about the same · listed neutral-cool
bareMinerals

5NW Golden Beige 2 · Blemish Rescue Salicylic Acid Loose Powder Foundation

Likely close Swatch reads about the same · listed warm
Exa

310 Brandy · High Fidelity Foundation

Likely close Swatch reads about the same · listed warm
Pacifica

20CM Cool Medium · Alight Clean Foundation

Likely close Swatch reads about the same · listed cool
Kevyn Aucoin

10.5 Medium EF · Foundation Balm

Likely close Swatch reads about the same
UOMA Beauty

T3N Honey Honey · Say What?! Foundation

Likely close Swatch reads about the same · listed olive
Estée Lauder

4W1 Honey Bronze · Double Wear Light Soft Matte Hydra Makeup

Likely close Swatch reads about the same · listed warm
Lorac

07 · PRO Soft Focus Longwear Foundation

Likely close Swatch reads about the same · listed neutral
Beauty Bakerie

331 Neutral · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed neutral

Closest shade in the other 65 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Your Skin But Better Foundation + Skincare

31.5 Medium Neutral (lighter)
33 Medium Neutral (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.