Foundation Shades

Juvia's Place

510 Aruba in other brands

I Am Magic Foundation · Liquid and cream

Depth
Lighter than 48% of the shades in our data
Undertone
Listed as warm from its retail listing
Swatch
Reads warmer than most shades this deep #dc9d5a
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is L.A. Girl Soft Honey in Pro.Matte Foundation (likely close). In all, 99 ranges have a likely-close shade and 99 brands have one worth trying.

Closest shade in each brand

The 40 closest of 99 brands. The other 59 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. L.A. Girl

    Soft Honey · Pro.Matte Foundation

    Likely close Swatch reads about the same

  2. Fenty Beauty

    12 · Eaze Drop Lightweight Blurring Skin Tint

    Likely close Swatch reads about the same

  3. bareMinerals

    2W Light · Blemish Rescue Salicylic Acid Loose Powder Foundation

    Likely close Swatch reads about the same · listed warm

  4. L'Oréal

    486 - Toasted Almond · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same

  5. Rare Beauty

    320W · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed warm

  6. Hynt Beauty

    Honey Chestnut · Encore Pressed Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  7. jane iredale

    M8 · Beyond Matte Liquid Foundation

    Likely close Swatch reads about the same · listed neutral

  8. MAC

    NC30 · Studio Fix Soft Matte Foundation Stick

    Likely close Swatch reads about the same · listed warm

  9. Laura Mercier

    Golden · Flawless Lumière Radiance-Perfecting Foundation

    Likely close Swatch reads about the same · listed warm

  10. Urban Decay

    70WY · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed warm

  11. NARS

    MD1.5 Phoenix · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads about the same · listed warm

  12. Estée Lauder

    5W1.5 Cinnamon · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads about the same · listed olive

  13. Almay

    150 Tan · Skin Perfecting Healthy Biome Makeup

    Likely close Swatch reads about the same

  14. Dermablend

    40N Chestnut · Smooth Liquid Camo Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  15. Charlotte Tilbury

    9 NEUTRAL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed neutral

  16. Wet n Wild

    Classic Beige · PhotoFocus Stick Foundation

    Likely close Swatch reads about the same

  17. Tarte

    27S Light-Medium Sand · Amazonian Clay Full Coverage Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  18. Kosas

    Medium Neutral Warm 230 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

  19. Ulta Beauty

    Medium Warm · Youthful Glow Foundation Serum Drops

    Likely close Swatch reads about the same · listed warm

  20. Lancôme

    415 Bisque W · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads about the same · listed warm

  21. Hourglass

    Golden · Immaculate Liquid Powder Foundation

    Likely close Swatch reads about the same · listed warm

  22. Pacifica

    23NM Neutral Medium · Alight Clean Foundation

    Likely close Swatch reads about the same · listed neutral

  23. La Mer

    450 Sepia · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  24. It Cosmetics

    42 Tan Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed neutral

  25. PÜR

    TG3 Light Tan · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed olive

  26. e.l.f. Cosmetics

    Buttercup · Flawless Finish Foundation

    Likely close Swatch reads about the same · listed warm

  27. Natasha Denona

    75Y · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads lighter · listed warm

  28. Milani

    Deep Beige · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

  29. Clinique

    WN 96 Chai · Even Better Makeup Broad Spectrum SPF 15

    Likely close Swatch reads cooler

  30. ZOEVA

    240N Gratitude · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads cooler · listed olive

  31. KVD Vegan Beauty

    53 Medium N · Lock-It Foundation

    Likely close Swatch reads about the same · listed neutral

  32. Sephora Collection

    33.5 Y · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  33. Smashbox

    3.15 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads cooler · listed neutral

  34. Revlon

    410 Toast · ColorStay Full Cover Foundation

    Likely close Swatch reads about the same

  35. Lorac

    09 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads warmer · listed olive

  36. Cover FX

    50 G+ · Natural Finish Foundation

    Likely close Swatch reads about the same · listed olive

  37. Morphe

    F3.30 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads deeper · listed warm

  38. Bobbi Brown

    6 Golden · Skin Weightless Powder Foundation

    Likely close Swatch reads about the same · listed warm

  39. Flower Beauty

    M3 Classic Tan · Light Illusion Liquid Foundation

    Likely close Swatch reads about the same

  40. Smith & Cult

    300 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed neutral

Closest shade in the other 59 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in I Am Magic Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.