Foundation Shades

Laura Mercier

14 in other brands

Smooth Finish Foundation Powder · Powder

Depth
Lighter than 39% of the shades in our data
Undertone
Listed as warm from its retail listing
Swatch
Reads in between warm and cool #d4915d
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is jane iredale M10 in Beyond Matte Liquid Foundation (likely close). In all, 163 ranges have a likely-close shade and 105 brands have one worth trying.

Closest shade in each brand

The 40 closest of 105 brands. The other 65 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. jane iredale

    M10 · Beyond Matte Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  2. Ulta Beauty

    Tan Warm · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  3. Cover FX

    60 G+ · Power Play Foundation

    Likely close Swatch reads about the same · listed olive

  4. Kosas

    Medium Tan Warm 250 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

  5. Fenty Beauty

    310 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads about the same

  6. Charlotte Tilbury

    9 WARM · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed warm

  7. MAC

    NW35 · Studio Fix Soft Matte Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  8. KVD Vegan Beauty

    55 Medium N · Lock-It Foundation

    Likely close Swatch reads about the same · listed neutral

  9. Urban Decay

    70WO · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed warm

  10. Clinique

    Fresh Deep Neutral · Acne Solutions Liquid Makeup

    Likely close Swatch reads about the same · listed neutral

  11. NARS

    MD3 Càdiz · Sheer Glow Foundation

    Likely close Swatch reads about the same · listed neutral

  12. bareMinerals

    19 Toffee · BAREPRO Performance Wear Powder Foundation

    Likely close Swatch reads about the same · listed warm

  13. L'Oréal

    485 - Golden Sun · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  14. beautyblender

    3.70 Warm/Olive · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed olive

  15. Maybelline

    Toffee · Fit Me Dewy + Smooth Foundation

    Likely close Swatch reads about the same

  16. J.Cat Beauty

    Soft Tan · Aquasurance Compact Foundation

    Likely close Swatch reads about the same

  17. Lancôme

    420 Bisque · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads about the same

  18. Dose Of Colors

    122 Medium Tan · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed warm

  19. UOMA Beauty

    T1W Bronze Venus · Say What?! Foundation

    Likely close Swatch reads about the same · listed warm

  20. Laura Mercier

    Maple · Flawless Lumière Radiance-Perfecting Foundation

    Likely close Swatch reads about the same · listed warm

  21. Estée Lauder

    6N1 Mocha · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  22. Too Faced

    Golden Beige · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

  23. ZOEVA

    270N Honest · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed olive

  24. Natasha Denona

    NY11 - Tan Neutral Yellow · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  25. Milani

    Tan · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

  26. Rare Beauty

    370N · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  27. Tarte

    40H Tan Honey · Amazonian Clay Full Coverage Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  28. e.l.f. Cosmetics

    33 Medium Warm · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed warm

  29. Sephora Collection

    35 N · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed neutral

  30. Dior

    051 Praline · Diorskin Forever Undercover Foundation

    Likely close Swatch reads about the same · listed warm

  31. Morphe

    F2.80 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  32. Wet n Wild

    Cream Beige · PhotoFocus Stick Foundation

    Likely close Swatch reads about the same

  33. Yves Saint Laurent

    BD70 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads warmer · listed warm

  34. Revlon

    410 Toast · ColorStay Full Cover Foundation

    Likely close Swatch reads warmer

  35. Flower Beauty

    M5 Caramel · Light Illusion Liquid Foundation

    Likely close Swatch reads about the same

  36. Beauty Bakerie

    325 Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed neutral

  37. It Cosmetics

    42 Tan Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads warmer · listed neutral

  38. Smith & Cult

    340 Warm · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed warm

  39. W3LL People

    Dark Golden · Narcissist Foundation Stick

    Likely close Swatch reads about the same · listed warm

  40. Givenchy

    N09 · Matissime Velvet Radiant Mattifying Fluid Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 65 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Smooth Finish Foundation Powder

  • 13 (lighter)
  • 15 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.