Tarte

35H medium honey in other brands

Depth: Lighter than 42% of the shades in our data
Undertone: Listed as warm on the brand's website
Swatch: Reads cooler than most shades this deep #d39773
Data: Tarte's own website, October 2026 (how we collect it)

Listed as warm, but its swatch reads cooler than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

The closest shade in another brand is Tom Ford 5.5 Bisque in Traceless Foundation Stick (likely close). In all, 211 ranges have a likely-close shade and 106 brands have one worth trying.

Closest shade in each brand

The 40 closest of 106 brands. The other 66 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Tom Ford

5.5 Bisque · Traceless Foundation Stick

Likely close Swatch reads about the same
NARS

Valencia · Soft Matte Complete Foundation

Likely close Swatch reads about the same · listed warm
KVD Vegan Beauty

145 Medium · Lock-It Powder Foundation

Likely close Swatch reads about the same
Catrice

030 Neutral Sand · True Skin Hydrating Foundation

Likely close Swatch reads about the same · listed neutral
W3LL People

Medium Pink · Narcissist Foundation Stick

Likely close Swatch reads about the same · listed cool
Dior

5 Warm · BACKSTAGE Face & Body Foundation

Likely close Swatch reads about the same · listed warm
bareMinerals

2CN Soft Medium · Blemish Rescue Salicylic Acid Loose Powder Foundation

Likely close Swatch reads about the same · listed neutral-cool
Lancôme

350 Dore 10 N · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads about the same
Ulta Beauty

Tan Neutral · Mineral Powder Foundation

Likely close Swatch reads about the same · listed neutral
e.l.f. Cosmetics

35 Medium Cool · Soft Glam Satin Foundation

Likely close Swatch reads about the same · listed cool
Fenty Beauty

320 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed cool
Perricone MD

Golden · No Makeup Foundation Serum Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed warm
Make Up For Ever

R410 · Ultra HD Invisible Cover Stick Foundation

Likely close Swatch reads about the same · listed warm
Wet n Wild

Classic Beige · PhotoFocus Liquid Foundation

Likely close Swatch reads about the same
Milk Makeup

Medium · Flex Foundation Stick

Likely close Swatch reads about the same · listed neutral-warm
Armani Beauty

7.25 · Power Fabric Longwear High Cover Foundation SPF 25

Likely close Swatch reads about the same · listed warm
Sephora Collection

12 Chestnut · Make No Mistake Foundation & Concealer Stick

Likely close Swatch reads about the same · listed olive
Laura Mercier

5W1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

Likely close Swatch reads about the same · listed warm
florence by mills

LM070 · Like a Light Skin Tint

Likely close Swatch reads about the same · listed neutral
Tarte

Tan · BB Tinted Treatment 12-Hour Primer Broad Spectrum SPF 30 Sunscreen

Likely close Swatch reads about the same
Gucci

320C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed cool
Cover FX

G60 · Power Play Foundation

Likely close Swatch reads about the same · listed warm
Becca Cosmetics

3N1 Camel · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed neutral
Hourglass

No. 4 Beige · Veil Fluid Makeup

Likely close Swatch reads about the same · listed warm
Nudestix

5 Medium · Nudies Tinted Blur Stick

Likely close Swatch reads about the same · listed warm
Koh Gen Do

301 · Aqua Foundation

Likely close Swatch reads about the same · listed neutral-warm
Morphe

Hint of Cappuccino · Morphe 2 Hint Hint Skin Tint

Likely close Swatch reads about the same · listed neutral
Charlotte Tilbury

8.5 · Magic Foundation

Likely close Swatch reads about the same · listed neutral-warm
Amorepacific

208 Medium Yellow · Color Control Cushion Compact Broad Spectrum SPF 50+

Likely close Swatch reads about the same · listed warm
L'Oréal

W6, Medium · True Match Super-Blendable Foundation

Likely close Swatch reads about the same
Clinique

Voloptuous Vanilla · Chubby in the Nude Foundation Stick

Likely close Swatch reads about the same · listed neutral-warm
Beauty Bakerie

327 Cool Neutral · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed neutral-cool
NYX Professional Makeup

Medium Buff · Total Control Pro Drop Foundation

Likely close Swatch reads about the same
Antonym

Dark · Certified Organic Baked Foundation

Likely close Swatch reads about the same
ILIA

Bonaire · True Skin Serum Foundation

Likely close Swatch reads about the same · listed warm
Bobbi Brown

Warm Golden · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Yves Saint Laurent

BD65 · Touche Eclat Le Teint Radiant Liquid Foundation

Likely close Swatch reads about the same · listed neutral-warm
COOLA

Golden · Rōsilliance Organic BB+ Cream SPF 30

Likely close Swatch reads about the same · listed warm
CoverGirl

Classic Tan · Simply Ageless 3-In-1 Liquid Foundation

Likely close Swatch reads about the same
Too Faced

Warm Sand · Born This Way Foundation

Likely close Swatch reads about the same · listed warm

Closest shade in the other 66 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in face tape foundation

35B medium beige (lighter)
35N medium neutral (deeper)

Colours come from Tarte's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.