Smith & Cult

290 Warm in other brands

Veiled Threat Weightless Micro-Blurring Foundation · Liquid and cream

Depth: Lighter than 48% of the shades in our data
Undertone: Listed as warm from its name
Swatch: Reads cooler than most shades this deep #dd9b73
Data: Retailer swatch, January 2021 (how we collect it)

Listed as warm, but its swatch reads cooler than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

The closest shade in another brand is Tarte Light-Medium Beige in Amazonian Clay Full Coverage Airbrush Foundation (likely close). In all, 196 ranges have a likely-close shade and 105 brands have one worth trying.

Closest shade in each brand

The 40 closest of 105 brands. The other 65 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Tarte

Light-Medium Beige · Amazonian Clay Full Coverage Airbrush Foundation

Likely close Swatch reads about the same · listed cool
L'Oréal

W6, Medium · True Match Super-Blendable Foundation

Likely close Swatch reads about the same
Natasha Denona

RP6 - Tan Rosy Peach · Hy-Glam Serum Foundation

Likely close Swatch reads about the same · listed neutral
MAC

NW30 · Pro Longwear Nourishing Waterproof Foundation

Likely close Swatch reads about the same · listed cool
Rare Beauty

330N · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed neutral
Yves Saint Laurent

B70 · Touche Eclat All-In-One Glow Foundation

Likely close Swatch reads about the same · listed neutral-warm
Lancôme

260 Bisque N · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads about the same
Milk Makeup

Golden Honey · Blur Liquid Matte Foundation

Likely close Swatch reads about the same · listed warm
bareMinerals

2C Fairly Medium · Blemish Rescue Salicylic Acid Loose Powder Foundation

Likely close Swatch reads about the same · listed cool
Il Makiage

212-66080 80 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed warm
Too Faced

Warm Nude · Born This Way Matte 24 Hour Foundation

Likely close Swatch reads about the same · listed warm
Fenty Beauty

320 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed cool
Dior

025 Apricot Beige · Dreamskin Fresh & Perfect Cushion Broad Spectrum SPF 50

Likely close Swatch reads about the same · listed warm
Maybelline

322 Warm Honey · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads about the same · listed warm
Bobbi Brown

Honey · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed warm
COOLA

Golden · Rōsilliance Organic BB+ Cream SPF 30

Likely close Swatch reads about the same · listed warm
Gucci

270C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed cool
Revlon

330 Natural Tan · ColorStay Full Cover Foundation

Likely close Swatch reads about the same
Catrice

030 Neutral Sand · True Skin Hydrating Foundation

Likely close Swatch reads about the same · listed neutral
Dose Of Colors

121 Light Medium · Meet Your Hue Foundation

Likely close Swatch reads about the same · listed cool
It Cosmetics

Rich · Celebration Foundation Illumination

Likely close Swatch reads about the same
ILIA

13 Kamari · Super Serum Skin Tint SPF 40 Foundation

Likely close Swatch reads about the same · listed warm
Armani Beauty

7.25 · Power Fabric Longwear High Cover Foundation SPF 25

Likely close Swatch reads about the same · listed warm
Ulta Beauty

Medium to Tan Peach · Velvet Matte Longwear Foundation

Likely close Swatch reads about the same · listed warm
Becca Cosmetics

3N2 Noisette · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed neutral-warm
Perricone MD

Golden · No Makeup Foundation Serum Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed warm
NARS

Syracuse · Soft Matte Complete Foundation

Likely close Swatch reads about the same · listed warm
Cover FX

50 G+ · Power Play Foundation

Likely close Swatch reads about the same · listed olive
Tom Ford

5.5 Bisque · Traceless Foundation Stick

Likely close Swatch reads about the same
Morphe

Hint of Caramel · Morphe 2 Hint Hint Skin Tint

Likely close Swatch reads warmer · listed neutral
Koh Gen Do

301 · Aqua Foundation

Likely close Swatch reads about the same · listed neutral-warm
CoverGirl

L30 Golden Ivory · TruBlend Matte Made Liquid Foundation

Likely close Swatch reads about the same · listed warm
KVD Vegan Beauty

52 Medium W · Lock-It Foundation

Likely close Swatch reads about the same · listed warm
Make Up For Ever

Y335 · Ultra HD Invisible Cover Stick Foundation

Likely close Swatch reads about the same · listed warm
Charlotte Tilbury

8.5 · Magic Foundation

Likely close Swatch reads about the same · listed neutral-warm
Clinique

WN 48 Oat · Beyond Perfecting Foundation + Concealer

Likely close Swatch reads about the same · listed neutral-warm
J.Cat Beauty

Medium Beige · Aquasurance Compact Foundation

Likely close Swatch reads about the same
UOMA Beauty

T3W Honey Honey · Say What?! Foundation

Likely close Swatch reads about the same · listed olive
Urban Decay

40 · Hydromaniac Glowy Tinted Hydrator Foundation

Likely close Swatch reads about the same · listed warm
Au Naturale

Lucia · Zero Gravity C2P Foundation

Likely close Swatch reads about the same · listed olive

Closest shade in the other 65 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Veiled Threat Weightless Micro-Blurring Foundation

280 Warm (lighter)
300 Neutral (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.