Foundation Shades

It Cosmetics

Tan in other brands

Celebration Full Coverage Powder Foundation · Powder

Depth
Lighter than 76% of the shades in our data
Undertone
Not listed
Swatch
Reads cooler than most shades this deep #f7b893
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is bareMinerals 06 Neutral Ivory in Matte Foundation Broad Spectrum SPF 15 (likely close). In all, 128 ranges have a likely-close shade and 102 brands have one worth trying.

Closest shade in each brand

The 40 closest of 102 brands. The other 62 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. bareMinerals

    06 Neutral Ivory · Matte Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed neutral

  2. Dior

    010 Ivory · Dreamskin Fresh & Perfect Cushion Broad Spectrum SPF 50

    Likely close Swatch reads about the same · listed neutral

  3. J.Cat Beauty

    Soft Taupe · Skinsurance Max Coverage Silky Foundation

    Likely close Swatch reads about the same

  4. NARS

    L3.75 Bruges · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads about the same · listed warm

  5. Winky Lux

    Medium · Diamond Powder Foundation

    Likely close Swatch reads about the same

  6. Make Up For Ever

    Y405Golden · Matte Velvet Skin Blurring Powder Foundation

    Likely close Swatch reads about the same · listed warm

  7. rms beauty

    11.5 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads about the same · listed neutral

  8. Pacifica

    29CM Cool Medium · Alight Clean Foundation

    Likely close Swatch reads about the same · listed cool

  9. Tarte

    13N · Maracuja Hydrating Tinted Moisturizer

    Likely close Swatch reads about the same · listed neutral

  10. MAC

    NC18 · Studio Fix Soft Matte Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  11. Too Faced

    Pearl · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  12. L'Oréal

    Nude Beige · Infallible Pro-Glow Foundation

    Likely close Swatch reads about the same

  13. Kevyn Aucoin

    06 ST · Stripped Nude Skin Tint

    Likely close Swatch reads about the same

  14. It Cosmetics

    Tan · Bye Bye Lines Sheer Liquid Foundation

    Likely close Swatch reads warmer

  15. Ulta Beauty

    Medium to Tan Warm · Adjustable Coverage Foundation

    Likely close Swatch reads warmer · listed warm

  16. florence by mills

    F020 · Like a Light Skin Tint

    Likely close Swatch reads warmer · listed neutral

  17. Armani Beauty

    3.25 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

  18. Charlotte Tilbury

    7 COOL · Airbrush Flawless Foundation

    Likely close Swatch reads warmer · listed cool

  19. Rare Beauty

    220C · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral

  20. Hourglass

    Alabaster · Vanish Seamless Finish Foundation Stick

    Likely close Swatch reads about the same · listed cool

  21. Bobbi Brown

    Cool Beige · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads deeper · listed cool

  22. Maybelline

    130 Buff Beige · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

  23. Pat McGrath Labs

    12 Light Medium · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed cool

  24. La Mer

    340 Suede · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  25. KVD Vegan Beauty

    45 Light W · Lock-It Foundation

    Likely close Swatch reads warmer · listed warm

  26. jane iredale

    M2 · Beyond Matte Liquid Foundation

    Likely close Swatch reads warmer · listed warm

  27. Revlon

    180 Sand Beige · ColorStay Makeup For Combo/Oily Skin

    Likely close Swatch reads warmer

  28. Shiseido

    240 Quartz · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  29. Gucci

    230W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads warmer · listed warm

  30. Smith & Cult

    260 Warm · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads deeper · listed warm

  31. Milk Makeup

    Light Beige · Flex Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  32. Tom Ford

    6.5 Sable · Traceless Foundation Stick

    Likely close Swatch reads cooler

  33. Yves Saint Laurent

    B20 · Touche Eclat All-In-One Glow Foundation

    Likely close Swatch reads about the same

  34. Clinique

    CN 20 Fair · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads about the same

  35. Natasha Denona

    P4 - Light Medium Peach · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed warm

  36. Laura Mercier

    Cameo · Flawless Lumière Radiance-Perfecting Foundation

    Likely close Swatch reads warmer · listed cool

  37. Fenty Beauty

    210 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads warmer

  38. Milani

    Porcelain · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads lighter

  39. Bite Beauty

    M75 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads deeper · listed warm

  40. Becca Cosmetics

    2C1 Bisque · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed cool

Closest shade in the other 62 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Celebration Full Coverage Powder Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.