It Cosmetics

Deep in other brands

Celebration Full Coverage Powder Foundation · Powder

Depth

Lighter than 28% of the shades in our data

Undertone

Not listed

Swatch

Reads cooler than most shades this deep #c17a59

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Estée Lauder 7C1 Rich Mahogany in Double Wear Stay In Place Matte Powder Foundation (likely close). In all, 84 ranges have a likely-close shade and 103 brands have one worth trying.

Closest shade in each brand

The 40 closest of 103 brands. The other 63 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Estée Lauder

   7C1 Rich Mahogany · Double Wear Stay In Place Matte Powder Foundation

   Likely close Swatch reads about the same · listed cool

2. Tarte

   47H tan-deep honey · face tape foundation

   Likely close Swatch reads about the same · listed warm

3. Catrice

   046 Neutral Toffee · True Skin Hydrating Foundation

   Likely close Swatch reads about the same · listed neutral

4. rms beauty

   66 · "Un" Cover-Up Cream Foundation

   Likely close Swatch reads about the same · listed warm

5. Rare Beauty

   390C · Liquid Touch Weightless Foundation

   Likely close Swatch reads about the same · listed neutral

6. Ulta Beauty

   Dark Warm · Adjustable Coverage Foundation

   Likely close Swatch reads cooler · listed warm

7. Milani

   Rich Sand · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

   Likely close Swatch reads about the same

8. J.Cat Beauty

   Sweet Coco · Skinsurance Max Coverage Silky Foundation

   Likely close Swatch reads about the same

9. UOMA Beauty

   T2C Bronze Venus · Say What?! Foundation

   Likely close Swatch reads warmer · listed cool

10. ILIA

    14 Dominica · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads about the same · listed neutral

11. Too Faced

    Warm Beige · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

12. Morphe

    F2.120 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

13. Gucci

    420N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads warmer · listed neutral

14. Yves Saint Laurent

    B80 · Touche Eclat All-In-One Glow Foundation

    Likely close Swatch reads about the same · listed warm

15. Beauty Bakerie

    319 Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed neutral

16. Laura Mercier

    6C1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

    Likely close Swatch reads about the same · listed neutral

17. Smith & Cult

    380 Warm · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed warm

18. Kosas

    Medium Deep Neutral 320 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads warmer · listed neutral

19. L'Oréal

    C7, Medium Deep · True Match Super-Blendable Foundation

    Likely close Swatch reads about the same

20. bareMinerals

    22 Warm Tan · Matte Foundation Broad Spectrum SPF 15

    Likely close Swatch reads warmer · listed warm

21. Givenchy

    Y400 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

22. Milk Makeup

    Cinnamon · Flex Foundation Stick

    Likely close Swatch reads warmer · listed neutral-warm

23. NARS

    Huahine · Soft Matte Complete Foundation

    Likely close Swatch reads warmer · listed neutral

24. Maybelline

    338 Spicy Brown · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads lighter

25. Fenty Beauty

    370 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads about the same

26. florence by mills

    T140 · Like a Light Skin Tint

    Likely close Swatch reads warmer · listed neutral-cool

27. Urban Decay

    80WR · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads warmer · listed warm

28. Kevyn Aucoin

    09 ST · Stripped Nude Skin Tint

    Likely close Swatch reads about the same

29. Bobbi Brown

    Almond · Skin Long-Wear Fluid Powder Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

30. CoverGirl

    T20 Soft Honey · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads warmer

31. Au Naturale

    Kapua · Zero Gravity C2P Foundation

    Likely close Swatch reads about the same · listed olive

32. MAC

    NC46 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads lighter · listed warm

33. Haus Labs

    325 Medium · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed warm

34. Clinique

    CN 113 Sepia · Even Better Refresh Hydrating and Repairing Foundation

    Likely close Swatch reads warmer · listed neutral-cool

35. Hourglass

    No. 5 Warm Beige · Veil Fluid Makeup

    Likely close Swatch reads warmer · listed warm

36. jane iredale

    M13 · Beyond Matte Liquid Foundation

    Likely close Swatch reads warmer · listed warm

37. Make Up For Ever

    R520Cinnamon · Matte Velvet Skin Blurring Powder Foundation

    Likely close Swatch reads lighter · listed warm

38. Natasha Denona

    RN7 - Tan Dark Rosy Neutral · Hy-Glam Serum Foundation

    Likely close Swatch reads lighter · listed neutral-cool

39. Huda Beauty

    510R · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads warmer · listed cool

40. KVD Vegan Beauty

    64 Medium N · Lock-It Foundation

    Likely close Swatch reads lighter and warmer · listed neutral

Closest shade in the other 63 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 600 Make Mine Dark
• Amorepacific 208 Medium Yellow
• Anastasia Beverly Hills 335W
• Antonym Dark
• Armani Beauty 11
• beautyblender 4.00 Neutral/Olive
• Becca Cosmetics 4N1 Tan
• Benefit Cosmetics Shade 9
• Bite Beauty D155
• BLK/OPL Kalahari Sand
• boscia Newport
• Burt's Bees Rich Caramel
• Charlotte Tilbury 12 WARM
• ColourPop 153C Dark
• COOLA Medium/Dark
• Cover FX N90
• Dermablend 55W Copper
• Dior 6 Warm
• Dose Of Colors 125 Medium Tan
• Dr. Jart+ Deep
• e.l.f. Cosmetics 31 Medium Neutral
• Elcie Cosmetics Sand
• Essence 130 Cool Ochre
• Exa 230 Mia
• Flower Beauty M5 Caramel
• Guerlain 06C
• Hynt Beauty Rich Chestnut
• Il Makiage 212-66140 140
• It Cosmetics Rich Honey
• Josie Maran RG75 Reverent
• Jouer Cosmetics Cocoa
• Juice Beauty 23 Medium Tawny
• Juvia's Place 440 Savanna
• KIKO Milano Hazelnut
• Koh Gen Do 303
• L.A. Girl Natural
• La Mer 400 Dusk
• Lancôme 460 Suede
• Lawless Bronze
• Lorac 18
• Makeup Revolution F9.2
• Nudestix 7 Nude
• NYX Professional Makeup Cinnamon
• Ofra Cosmetics 7.5
• Origins 630
• Pat McGrath Labs 20 Medium
• Perricone MD Tan
• Physicians Formula Tan
• Pretty Vulgar Bare Bae
• PÜR DN2 Nutmeg
• Revlon 410 Cappuccino
• Sephora Collection 58 Toffee Peach
• Shiseido 450 Copper
• Smashbox 4.15
• surratt beauty 7 Surreal Skin
• The Ordinary 3.1 R
• Tom Ford 9.5 Warm Almond
• VDL V08 Cool Undertone
• W3LL People Rich Mocha
• Wander Beauty Golden Rich
• Wet n Wild Amber
• Winky Lux Deep
• ZOEVA 310C Kind

Filter every range in the shade finder

Next to it in Celebration Full Coverage Powder Foundation

• Rich (lighter)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.