jane iredale

M13 in other brands

Beyond Matte Liquid Foundation · Liquid and cream

Depth: Lighter than 28% of the shades in our data
Undertone: Listed as warm from its retail listing
Swatch: Reads in between warm and cool #be7c51
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Clinique WN 94 Deep Neutral in Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15 (likely close). In all, 151 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Clinique

WN 94 Deep Neutral · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed neutral
UOMA Beauty

T3N Bronze Venus · Say What?! Foundation

Likely close Swatch reads about the same · listed neutral
Beauty Bakerie

317 Warm · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed warm
Benefit Cosmetics

Shade 9 · Hello Happy Air Stick Foundation SPF 20

Likely close Swatch reads about the same · listed neutral-warm
bareMinerals

22 Warm Tan · Matte Foundation Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed warm
Il Makiage

212-66140 140 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed warm
Tarte

51N deep neutral · face tape foundation

Likely close Swatch reads about the same · listed neutral
Kosas

Medium Deep Warm 300 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed warm
Dose Of Colors

125 Medium Tan · Meet Your Hue Foundation

Likely close Swatch reads about the same · listed neutral
MAC

NC45 · Studio Fix Soft Matte Foundation Stick

Likely close Swatch reads about the same · listed warm
Ulta Beauty

Tan Olive · Youthful Glow Foundation Serum Drops

Likely close Swatch reads about the same · listed olive
VDL

V08 Cool Undertone · Perfect Lasting Foundation

Likely close Swatch reads about the same · listed cool
Fenty Beauty

350 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed neutral-cool
NYX Professional Makeup

Cinnamon · Born To Glow Naturally Radiant Foundation

Likely close Swatch reads about the same · listed warm
Gucci

420N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed neutral
ILIA

Martinique · True Skin Serum Foundation

Likely close Swatch reads about the same · listed neutral-warm
It Cosmetics

Rich Honey · Bye Bye Foundation Powder

Likely close Swatch reads about the same · listed cool
Too Faced

Warm Beige · Born This Way Matte 24 Hour Foundation

Likely close Swatch reads about the same · listed warm
Catrice

046 Neutral Toffee · True Skin Hydrating Foundation

Likely close Swatch reads cooler · listed neutral
NARS

Huahine · Soft Matte Complete Foundation

Likely close Swatch reads about the same · listed neutral
L'Oréal

505 - Toffee · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

Likely close Swatch reads about the same
J.Cat Beauty

Honey · Aquasurance Compact Foundation

Likely close Swatch reads about the same
Juvia's Place

440 Savanna · I Am Magic Foundation

Likely close Swatch reads about the same · listed olive
PÜR

DN2 Nutmeg · 4-in-1 Pressed Mineral Powder Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Lancôme

460 Suede · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

Likely close Swatch reads about the same
Pat McGrath Labs

20 Medium · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed cool
BLK/OPL

Truly Topaz · Pore Perfecting Liquid Foundation

Likely close Swatch reads about the same · listed warm
e.l.f. Cosmetics

44 Tan Cool · Soft Glam Satin Foundation

Likely close Swatch reads about the same · listed cool
Estée Lauder

5N1 Rich Ginger · Double Wear Light Soft Matte Hydra Makeup

Likely close Swatch reads about the same · listed neutral
Milani

Natural Tan · Conceal + Perfect 2-in-1 Foundation + Concealer

Likely close Swatch reads about the same
Rare Beauty

400W · Liquid Touch Weightless Foundation

Likely close Swatch reads warmer · listed neutral-warm
florence by mills

T140 · Like a Light Skin Tint

Likely close Swatch reads about the same · listed neutral-cool
Perricone MD

Tan · No Makeup Foundation Serum Broad Spectrum SPF 20

Likely close Swatch reads about the same
KVD Vegan Beauty

65 Medium W · Lock-It Foundation

Likely close Swatch reads about the same · listed warm
Smith & Cult

390 Cool · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed cool
Laura Mercier

15 · Smooth Finish Foundation Powder

Likely close Swatch reads about the same · listed cool
Urban Decay

80WR · Stay Naked The Fix Powder Foundation

Likely close Swatch reads about the same · listed warm
Make Up For Ever

Y503 · Reboot Active Care Revitalizing Foundation

Likely close Swatch reads about the same · listed neutral
Haus Labs

370 Medium · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads warmer · listed warm
Dermablend

55W Copper · Smooth Liquid Camo Foundation

Likely close Swatch reads about the same · listed warm

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Beyond Matte Liquid Foundation

M12 (lighter)
M14 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.