Foundation Shades

jane iredale

M14 in other brands

Beyond Matte Liquid Foundation · Liquid and cream

Depth
Lighter than 14% of the shades in our data
Undertone
Listed as warm from its retail listing
Swatch
Reads in between warm and cool #995f3f
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Pat McGrath Labs 28 Medium Deep in Sublime Perfection Foundation (likely close). In all, 139 ranges have a likely-close shade and 98 brands have one worth trying.

Closest shade in each brand

The 40 closest of 98 brands. The other 58 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Pat McGrath Labs

    28 Medium Deep · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed cool

  2. Tarte

    50S Deep Sand · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed warm

  3. Armani Beauty

    13.5 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed warm

  4. Haus Labs

    415 Medium Deep · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  5. Morphe

    F3.120 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  6. Clinique

    Deep · Acne Solutions BB Cream SPF 40

    Likely close Swatch reads about the same

  7. PÜR

    DN7 Cocoa · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads about the same · listed neutral

  8. KVD Vegan Beauty

    200 Deep · Lock-It Powder Foundation Refills

    Likely close Swatch reads about the same

  9. Charlotte Tilbury

    13 NEUTRAL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed neutral

  10. Au Naturale

    Mumbai · Zero Gravity C2P Foundation

    Likely close Swatch reads about the same · listed warm

  11. NYX Professional Makeup

    Cappuccino · Total Control Pro Drop Foundation

    Likely close Swatch reads about the same

  12. Fenty Beauty

    420 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed warm

  13. It Cosmetics

    53 Rich Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed neutral

  14. bareMinerals

    28 Golden Deep · Matte Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed warm

  15. Laura Mercier

    20 · Smooth Finish Foundation Powder

    Likely close Swatch reads about the same · listed cool

  16. Urban Decay

    11.0 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  17. UOMA Beauty

    T1C Black Pearl · Say What?! Foundation

    Likely close Swatch reads about the same · listed cool

  18. Dermablend

    75W Golden Brown · Cover Creme Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  19. e.l.f. Cosmetics

    6 Tan/Deep Warm · Halo Glow Liquid Filter

    Likely close Swatch reads about the same · listed warm

  20. Il Makiage

    212-66170 170 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed cool

  21. Milani

    Chestnut · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

  22. Revlon

    420 Mahogany · ColorStay Full Cover Foundation

    Likely close Swatch reads about the same

  23. L'Oréal

    Deep Amber · Infallible 24HR Fresh Wear Foundation In A Powder

    Likely close Swatch reads about the same

  24. Rare Beauty

    470C · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed cool

  25. Estée Lauder

    8C1 Rich Java · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads about the same · listed cool

  26. Maybelline

    Deep Bronze · Super Stay Longwear Liquid Foundation 30Hr Wear

    Likely close Swatch reads about the same

  27. Cover FX

    3 N Deep · Custom Cover Drops

    Likely close Swatch reads about the same · listed neutral

  28. Becca Cosmetics

    5W1 Amber · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

  29. NARS

    D4 Namibia · Natural Radiant Longwear Foundation

    Likely close Swatch reads warmer · listed warm

  30. Hourglass

    Warm Almond · Vanish Seamless Finish Foundation Stick

    Likely close Swatch reads about the same · listed warm

  31. surratt beauty

    14 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same · listed warm

  32. Gucci

    480C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed cool

  33. Too Faced

    Chestnut · Born This Way Undetectable Medium-to-Full Coverage Foundation

    Likely close Swatch reads cooler · listed warm

  34. MAC

    NC60 · Studio Fix Soft Matte Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  35. Ulta Beauty

    Dark Neutral · Moisturizing Foundation Stick

    Likely close Swatch reads cooler · listed neutral

  36. Kosas

    Medium Deep Neutral Warm 340 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

  37. Natasha Denona

    NR13 - Dark Neutral Rosy · Hy-Glam Serum Foundation

    Likely close Swatch reads warmer · listed neutral-cool

  38. florence by mills

    D180 · Like a Light Skin Tint

    Likely close Swatch reads about the same · listed warm

  39. Dior

    070 Dark Brown · Diorskin Forever Undercover Foundation

    Likely close Swatch reads cooler · listed neutral

  40. Yves Saint Laurent

    B90 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads cooler · listed warm

Closest shade in the other 58 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Beyond Matte Liquid Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.