Foundation Shades

PÜR

DN7 Cocoa in other brands

4-In-1 Love Your Selfie Longwear Foundation & Concealer · Liquid and cream

Depth
Lighter than 15% of the shades in our data
Undertone
Listed as neutral from its retail listing
Swatch
Reads in between warm and cool #996140
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Clinique Deep in Acne Solutions BB Cream SPF 40 (likely close). In all, 146 ranges have a likely-close shade and 99 brands have one worth trying.

Closest shade in each brand

The 40 closest of 99 brands. The other 59 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Clinique

    Deep · Acne Solutions BB Cream SPF 40

    Likely close Swatch reads about the same

  2. NYX Professional Makeup

    Cappuccino · Total Control Pro Drop Foundation

    Likely close Swatch reads about the same

  3. Tarte

    50S Deep Sand · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed warm

  4. Armani Beauty

    13.5 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed warm

  5. Pat McGrath Labs

    32 Deep · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  6. Charlotte Tilbury

    13 NEUTRAL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed neutral

  7. Haus Labs

    415 Medium Deep · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  8. jane iredale

    M14 · Beyond Matte Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  9. bareMinerals

    25 Golden Dark · ORIGINAL Liquid Mineral Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed warm

  10. KVD Vegan Beauty

    200 Deep · Lock-It Powder Foundation Refills

    Likely close Swatch reads about the same

  11. e.l.f. Cosmetics

    6 Tan/Deep Warm · Halo Glow Liquid Filter

    Likely close Swatch reads about the same · listed warm

  12. Fenty Beauty

    410 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed warm

  13. Morphe

    F3.120 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  14. Laura Mercier

    20 · Smooth Finish Foundation Powder

    Likely close Swatch reads about the same · listed cool

  15. Maybelline

    Deep Bronze · Super Stay Longwear Liquid Foundation 30Hr Wear

    Likely close Swatch reads about the same

  16. PÜR

    Dark · 4-In-1 Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  17. Cover FX

    3 N Deep · Custom Cover Drops

    Likely close Swatch reads about the same · listed neutral

  18. It Cosmetics

    53 Rich Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed neutral

  19. NARS

    D4 Namibia · Natural Radiant Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  20. Estée Lauder

    8C1 Rich Java · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads about the same · listed cool

  21. Becca Cosmetics

    5W1 Amber · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

  22. Au Naturale

    Mumbai · Zero Gravity C2P Foundation

    Likely close Swatch reads about the same · listed warm

  23. Rare Beauty

    470C · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed cool

  24. UOMA Beauty

    T1C Black Pearl · Say What?! Foundation

    Likely close Swatch reads about the same · listed cool

  25. Milani

    Chestnut · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

  26. surratt beauty

    14 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same · listed warm

  27. Dermablend

    75W Golden Brown · Cover Creme Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  28. Natasha Denona

    NR13 - Dark Neutral Rosy · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  29. Urban Decay

    11.0 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  30. Benefit Cosmetics

    Shade 11 · Hello Happy Air Stick Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  31. The Ordinary

    3.2 R · Serum Foundation

    Likely close Swatch reads about the same · listed cool

  32. Revlon

    420 Mahogany · ColorStay Full Cover Foundation

    Likely close Swatch reads about the same

  33. L'Oréal

    Deep Amber · Infallible 24HR Fresh Wear Foundation In A Powder

    Likely close Swatch reads cooler

  34. CoverGirl

    2 Tan Cool · Full Spectrum Matte Ambition All Day Foundation

    Likely close Swatch reads about the same · listed cool

  35. Il Makiage

    212-66170 170 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads cooler · listed cool

  36. Beauty Bakerie

    313 Warm · InstaBake Aqua Glass Foundation

    Likely close Swatch reads warmer · listed warm

  37. Too Faced

    Cocoa · Born This Way Undetectable Medium-to-Full Coverage Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  38. MAC

    NC60 · Studio Fix Soft Matte Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  39. Hourglass

    Warm Almond · Vanish Seamless Finish Foundation Stick

    Likely close Swatch reads about the same · listed warm

  40. florence by mills

    D180 · Like a Light Skin Tint

    Likely close Swatch reads cooler · listed warm

Closest shade in the other 59 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in 4-In-1 Love Your Selfie Longwear Foundation & Concealer

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.