Foundation Shades

Ulta Beauty

Dark Neutral in other brands

Moisturizing Foundation Stick · Stick

Depth
Lighter than 14% of the shades in our data
Undertone
Listed as neutral from its name
Swatch
Reads cooler than most shades this deep #9c5c41
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Yves Saint Laurent B90 in All Hours Longwear Natural Matte Foundation (likely close). In all, 94 ranges have a likely-close shade and 97 brands have one worth trying.

Closest shade in each brand

The 40 closest of 97 brands. The other 57 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Yves Saint Laurent

    B90 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed warm

  2. bareMinerals

    25 Golden Dark · Matte Loose Powder Mineral Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  3. L'Oréal

    Deep Amber · Infallible 24HR Fresh Wear Foundation In A Powder

    Likely close Swatch reads about the same

  4. Ulta Beauty

    Dark Cool · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed cool

  5. Morphe

    Hint of Mocha · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads about the same · listed neutral-cool

  6. Too Faced

    Chestnut · Born This Way Undetectable Medium-to-Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  7. Il Makiage

    212-66170 170 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed cool

  8. KVD Vegan Beauty

    215 Rich Deep · Lock-It Powder Foundation Refills

    Likely close Swatch reads about the same

  9. Dior

    070 Dark Brown · Diorskin Forever Undercover Foundation

    Likely close Swatch reads about the same · listed neutral

  10. Urban Decay

    11.0 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  11. Maybelline

    365 Nutmeg · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

  12. Gucci

    480C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed cool

  13. Estée Lauder

    8N1 Expresso · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  14. Au Naturale

    Mumbai · Zero Gravity C2P Foundation

    Likely close Swatch reads about the same · listed warm

  15. Laura Mercier

    6W1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

    Likely close Swatch reads about the same · listed neutral-warm

  16. Haus Labs

    450 Medium Deep · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  17. J.Cat Beauty

    Espresso · Aquasurance Compact Foundation

    Likely close Swatch reads about the same

  18. Bobbi Brown

    Warm Walnut · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  19. Rare Beauty

    450N · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  20. Cover FX

    N100 · Power Play Foundation

    Likely close Swatch reads about the same · listed neutral

  21. Juvia's Place

    300 Gabon · I Am Magic Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  22. Pat McGrath Labs

    30 Deep · Sublime Perfection Foundation

    Likely close Swatch reads warmer · listed neutral-warm

  23. jane iredale

    M14 · Beyond Matte Liquid Foundation

    Likely close Swatch reads warmer · listed warm

  24. PÜR

    DP6 Deep · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  25. UOMA Beauty

    T1N Black Pearl · Say What?! Foundation

    Likely close Swatch reads about the same · listed neutral

  26. Dermablend

    75W Golden Brown · Cover Creme Full Coverage Foundation

    Likely close Swatch reads warmer · listed warm

  27. Armani Beauty

    13.5 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads warmer · listed warm

  28. Tarte

    50S Deep Sand · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

    Likely close Swatch reads warmer · listed warm

  29. florence by mills

    D180 · Like a Light Skin Tint

    Likely close Swatch reads about the same · listed warm

  30. Becca Cosmetics

    5W2 Maple · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads warmer · listed warm

  31. Revlon

    420 Mahogany · ColorStay Full Cover Foundation

    Likely close Swatch reads warmer

  32. It Cosmetics

    53 Rich Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads warmer · listed neutral

  33. Clinique

    WN 122 Clove · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads warmer

  34. NARS

    Manaus · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed cool

  35. Charlotte Tilbury

    13 NEUTRAL · Airbrush Flawless Foundation

    Likely close Swatch reads warmer · listed neutral

  36. Tom Ford

    11.0 Dusk · Traceless Foundation Stick

    Likely close Swatch reads lighter

  37. Juice Beauty

    29 Deep · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads deeper · listed warm

  38. Lancôme

    13C · SKIN FEELS GOOD Skin Nourishing Foundation

    Likely close Swatch reads lighter · listed cool

  39. Fenty Beauty

    420 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads warmer · listed warm

  40. MAC

    NW47 · Studio Fix Soft Matte Foundation Stick

    Likely close Swatch reads about the same · listed neutral

Closest shade in the other 57 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Moisturizing Foundation Stick

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.