Foundation Shades

Ulta Beauty

Deep Cool in other brands

Moisturizing Foundation Stick · Stick

Depth
Lighter than 12% of the shades in our data
Undertone
Listed as cool from its name
Swatch
Reads cooler than most shades this deep #9f5535
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Juvia's Place 300 Gabon in I Am Magic Foundation (likely close). In all, 76 ranges have a likely-close shade and 92 brands have one worth trying.

Closest shade in each brand

The 40 closest of 92 brands. The other 52 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Juvia's Place

    300 Gabon · I Am Magic Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  2. PÜR

    DP6 Deep · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  3. Yves Saint Laurent

    B90 · Touche Eclat All-In-One Glow Foundation

    Likely close Swatch reads about the same · listed neutral

  4. Smashbox

    4.25 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed warm

  5. Morphe

    Hint of Mocha · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads about the same · listed neutral-cool

  6. MAC

    NW47 · Studio Fix Soft Matte Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  7. KVD Vegan Beauty

    220 Rich Deep · Lock-It Powder Foundation Refills

    Likely close Swatch reads about the same

  8. It Cosmetics

    Rich Honey · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads about the same · listed warm

  9. bareMinerals

    5N Warm Deep 5 · Blemish Rescue Salicylic Acid Loose Powder Foundation

    Likely close Swatch reads about the same · listed warm

  10. Dior

    070 Dark Brown · Diorskin Forever Undercover Foundation

    Likely close Swatch reads about the same · listed neutral

  11. Too Faced

    Chestnut · Born This Way Undetectable Medium-to-Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  12. L'Oréal

    Chestnut · Age Perfect Radiant Serum Foundation

    Likely close Swatch reads about the same

  13. Laura Mercier

    6W1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

    Likely close Swatch reads about the same · listed neutral-warm

  14. Urban Decay

    11.0 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  15. Ulta Beauty

    Deep Cool · Velvet Matte Longwear Foundation

    Likely close Swatch reads cooler · listed cool

  16. Becca Cosmetics

    5W2 Maple · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads warmer · listed warm

  17. Estée Lauder

    8N1 Expresso · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  18. Maybelline

    365 Nutmeg · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

  19. Pat McGrath Labs

    31 Deep · Sublime Perfection Foundation

    Likely close Swatch reads warmer · listed neutral

  20. Catrice

    080 Neutral Pecan · True Skin Hydrating Foundation

    Likely close Swatch reads about the same · listed neutral

  21. Rare Beauty

    450N · Liquid Touch Weightless Foundation

    Likely close Swatch reads lighter · listed neutral-warm

  22. Kosas

    Medium Deep Neutral Warm 340 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads warmer · listed warm

  23. UOMA Beauty

    T1C Black Pearl · Say What?! Foundation

    Likely close Swatch reads warmer · listed cool

  24. J.Cat Beauty

    Espresso · Aquasurance Compact Foundation

    Likely close Swatch reads about the same

  25. Haus Labs

    460 Medium Deep · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads warmer · listed warm

  26. Gucci

    480C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed cool

  27. Il Makiage

    212-66170 170 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed cool

  28. Milani

    Chestnut · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads warmer

  29. Marc Jacobs Beauty

    84 Cocoa Medium · Re(marc)able Full Cover Foundation Concentrate

    Likely close Swatch reads warmer · listed cool

  30. Smith & Cult

    450 Cool · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed cool

  31. Clinique

    WN 122 Clove · Even Better Refresh Hydrating and Repairing Foundation

    Likely close Swatch reads warmer · listed neutral-warm

  32. Revlon

    420 Mahogany · ColorStay Full Cover Foundation

    Likely close Swatch reads warmer

  33. Pacifica

    04CD Cool Deep · Alight Clean Foundation

    Likely close Swatch reads warmer · listed cool

  34. Charlotte Tilbury

    14 COOL · Airbrush Flawless Foundation

    Likely close Swatch reads deeper · listed cool

  35. jane iredale

    M15 · Beyond Matte Liquid Foundation

    Likely close Swatch reads cooler

  36. Juice Beauty

    29 Deep · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads about the same · listed warm

  37. Makeup Revolution

    F16 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads cooler · listed warm

  38. e.l.f. Cosmetics

    50 Deep Warm · Soft Glam Satin Foundation

    Likely close Swatch reads warmer · listed warm

  39. Au Naturale

    Mumbai · Zero Gravity C2P Foundation

    Likely close Swatch reads about the same · listed warm

  40. NARS

    D4.5 Timaru · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads lighter and cooler · listed neutral

Closest shade in the other 52 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Moisturizing Foundation Stick

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.