Foundation Shades

UOMA Beauty

T1C Black Pearl in other brands

Say What?! Foundation · Liquid and cream

Depth
Lighter than 13% of the shades in our data
Undertone
Listed as cool from its retail listing
Swatch
Reads in between warm and cool #995b38
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Milani Chestnut in Conceal + Perfect 2-in-1 Foundation + Concealer (likely close). In all, 124 ranges have a likely-close shade and 96 brands have one worth trying.

Closest shade in each brand

The 40 closest of 96 brands. The other 56 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Milani

    Chestnut · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

  2. Clinique

    WN 122 Clove · Even Better Refresh Hydrating and Repairing Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  3. Pat McGrath Labs

    31 Deep · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed neutral

  4. e.l.f. Cosmetics

    50 Deep Warm · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed warm

  5. bareMinerals

    5CN Medium Dark · Blemish Rescue Salicylic Acid Loose Powder Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  6. Kosas

    Medium Deep Neutral Warm 340 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

  7. Fenty Beauty

    420 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed warm

  8. KVD Vegan Beauty

    220 Rich Deep · Lock-It Powder Foundation

    Likely close Swatch reads about the same

  9. Becca Cosmetics

    5W2 Maple · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

  10. Urban Decay

    11.0 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  11. Morphe

    F3.120 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  12. Revlon

    420 Mahogany · ColorStay Full Cover Foundation

    Likely close Swatch reads about the same

  13. Haus Labs

    415 Medium Deep · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  14. NARS

    D4 Namibia · Sheer Glow Foundation

    Likely close Swatch reads about the same · listed warm

  15. Dermablend

    75W Golden Brown · Cover Creme Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  16. jane iredale

    M14 · Beyond Matte Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  17. Makeup Revolution

    F13 · Conceal & Hydrate Foundation

    Likely close Swatch reads about the same · listed warm

  18. Armani Beauty

    13.5 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed warm

  19. L'Oréal

    Chestnut · Age Perfect Radiant Serum Foundation

    Likely close Swatch reads about the same

  20. Tarte

    50S Deep Sand · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed warm

  21. Dose Of Colors

    129 Dark · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed neutral

  22. Rare Beauty

    460W · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed warm

  23. Laura Mercier

    6W1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

    Likely close Swatch reads about the same · listed neutral-warm

  24. MAC

    NW55 · Studio Fix Soft Matte Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  25. Charlotte Tilbury

    13 NEUTRAL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed neutral

  26. Au Naturale

    Mumbai · Zero Gravity C2P Foundation

    Likely close Swatch reads about the same · listed warm

  27. Hourglass

    Warm Almond · Vanish Seamless Finish Foundation Stick

    Likely close Swatch reads about the same · listed warm

  28. It Cosmetics

    53 Rich Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed neutral

  29. PÜR

    DN7 Cocoa · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads about the same · listed neutral

  30. NYX Professional Makeup

    Cappuccino · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed cool

  31. Too Faced

    Chestnut · Born This Way Undetectable Medium-to-Full Coverage Foundation

    Likely close Swatch reads cooler · listed warm

  32. Il Makiage

    212-66170 170 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed cool

  33. Exa

    170 Paetynn · High Fidelity Foundation

    Likely close Swatch reads warmer · listed warm

  34. Dior

    070 Dark Brown · Diorskin Forever Undercover Foundation

    Likely close Swatch reads cooler · listed neutral

  35. surratt beauty

    14 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same · listed warm

  36. Estée Lauder

    8C1 Rich Java · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads about the same · listed cool

  37. Maybelline

    368 Deep Golden · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  38. Natasha Denona

    NR13 - Dark Neutral Rosy · Hy-Glam Serum Foundation

    Likely close Swatch reads warmer · listed neutral-cool

  39. Gucci

    480C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads cooler · listed cool

  40. Catrice

    080 Neutral Pecan · True Skin Hydrating Foundation

    Likely close Swatch reads about the same · listed neutral

Closest shade in the other 56 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Say What?! Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.