Foundation Shades

Ulta Beauty

Deep Cool in other brands

Velvet Matte Longwear Foundation · Liquid and cream

Depth
Lighter than 11% of the shades in our data
Undertone
Listed as cool from its name
Swatch
Reads cooler than most shades this deep #a24e32
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is PÜR DP6 Deep in 4-in-1 Pressed Mineral Powder Foundation SPF 15 (likely close). In all, 27 ranges have a likely-close shade and 87 brands have one worth trying.

Closest shade in each brand

The 40 closest of 87 brands. The other 47 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. PÜR

    DP6 Deep · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  2. Too Faced

    Mocha · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads about the same · listed cool

  3. Makeup Revolution

    F16 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  4. Ulta Beauty

    Deep Cool · Moisturizing Foundation Stick

    Likely close Swatch reads warmer · listed cool

  5. L'Oréal

    Mahogany · Age Perfect Radiant Serum Foundation

    Likely close Swatch reads about the same

  6. Yves Saint Laurent

    B90 · Touche Eclat All-In-One Glow Foundation

    Likely close Swatch reads about the same · listed neutral

  7. Juvia's Place

    300 Gabon · I Am Magic Foundation

    Likely close Swatch reads warmer · listed neutral-warm

  8. It Cosmetics

    Rich Honey · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads warmer · listed warm

  9. Estée Lauder

    6C1 Rich Cocoa · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed cool

  10. jane iredale

    M15 · Beyond Matte Liquid Foundation

    Likely close Swatch reads about the same

  11. Morphe

    Hint of Mocha · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads about the same · listed neutral-cool

  12. ZOEVA

    400C Spirited · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads deeper · listed cool

  13. Smashbox

    4.25 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads warmer · listed warm

  14. Rare Beauty

    490C · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral

  15. bareMinerals

    5N Warm Deep 5 · Blemish Rescue Salicylic Acid Loose Powder Foundation

    Likely close Swatch reads about the same · listed warm

  16. Tarte

    Deep Honey · Clay Stick Foundation

    Likely close Swatch reads deeper · listed warm

  17. Maybelline

    365 Nutmeg · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

  18. Dior

    070 Dark Brown · Diorskin Forever Undercover Foundation

    Likely close Swatch reads warmer · listed neutral

  19. NARS

    D4.5 Timaru · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads lighter · listed neutral

  20. Bobbi Brown

    Cool Walnut · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  21. MAC

    NW47 · Studio Fix Soft Matte Foundation Stick

    Likely close Swatch reads warmer · listed neutral

  22. KVD Vegan Beauty

    67 Deep C · Lock-It Foundation

    Likely close Swatch reads warmer · listed cool

  23. Smith & Cult

    450 Cool · Veiled Threat Weightless Micro-Blurring Foundation

    Worth sampling Swatch reads warmer · listed cool

  24. J.Cat Beauty

    Royal Bonbon · Skinsurance Max Coverage Silky Foundation

    Worth sampling Swatch reads lighter

  25. Charlotte Tilbury

    14 COOL · Airbrush Flawless Foundation

    Worth sampling Swatch reads warmer · listed cool

  26. Catrice

    080 Neutral Pecan · True Skin Hydrating Foundation

    Worth sampling Swatch reads warmer · listed neutral

  27. Kosas

    9.5 Tone · Tinted Face Oil Foundation

    Worth sampling Swatch reads deeper · listed neutral

  28. Laura Mercier

    6W1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

    Worth sampling Swatch reads lighter and warmer · listed neutral-warm

  29. Urban Decay

    11.0 · All Nighter Liquid Full Coverage Foundation

    Worth sampling Swatch reads warmer · listed warm

  30. Lancôme

    540 Suede · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Worth sampling Swatch reads warmer

  31. Becca Cosmetics

    5W2 Maple · Ultimate Coverage 24 Hour Foundation

    Worth sampling Swatch reads warmer · listed warm

  32. Gucci

    480C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Worth sampling Swatch reads warmer · listed cool

  33. Juice Beauty

    29 Deep · PHYTO-PIGMENTS Flawless Serum Foundation

    Worth sampling Swatch reads warmer · listed warm

  34. Pacifica

    04CD Cool Deep · Alight Clean Foundation

    Worth sampling Swatch reads warmer · listed cool

  35. Clinique

    WN 125 Mahogany · Even Better Refresh Hydrating and Repairing Foundation

    Worth sampling Swatch reads warmer · listed neutral-warm

  36. Almay

    900 Cappuccino · Clear Complexion Make Myself Clear Makeup

    Worth sampling Swatch reads deeper and warmer

  37. Cover FX

    P120 · Pressed Mineral Foundation

    Worth sampling Swatch reads about the same · listed neutral

  38. Il Makiage

    212-66170 170 · Woke Up Like This Flawless Base Foundation

    Worth sampling Swatch reads warmer · listed cool

  39. Marc Jacobs Beauty

    84 Cocoa Medium · Re(marc)able Full Cover Foundation Concentrate

    Worth sampling Swatch reads much warmer · listed cool

  40. Pat McGrath Labs

    31 Deep · Sublime Perfection Foundation

    Worth sampling Swatch reads warmer · listed neutral

Closest shade in the other 47 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Velvet Matte Longwear Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.