Foundation Shades

The Ordinary

3.2 R in other brands

Coverage Foundation · Liquid and cream

Depth
Lighter than 16% of the shades in our data
Undertone
Listed as cool from its retail listing
Swatch
Reads in between warm and cool #98674a
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is The Ordinary 3.2 R in Serum Foundation (likely close). In all, 142 ranges have a likely-close shade and 99 brands have one worth trying.

Closest shade in each brand

The 40 closest of 99 brands. The other 59 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. The Ordinary

    3.2 R · Serum Foundation

    Likely close Swatch reads about the same · listed cool

  2. CoverGirl

    D30 Bronze · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same

  3. Tom Ford

    11.5 Warm Nutmeg · Traceless Soft Matte Foundation

    Likely close Swatch reads about the same · listed warm

  4. Cover FX

    N110 · Pressed Mineral Foundation

    Likely close Swatch reads about the same · listed neutral

  5. NYX Professional Makeup

    Warm Carmel · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed warm

  6. bareMinerals

    24 Neutral Dark · Matte Loose Powder Mineral Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

  7. Maybelline

    Deep Bronze · Super Stay Longwear Liquid Foundation 30Hr Wear

    Likely close Swatch reads about the same

  8. Too Faced

    Toffee · Born This Way Pressed Powder Foundation

    Likely close Swatch reads about the same · listed warm

  9. Origins

    710 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed cool

  10. Gucci

    460N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed neutral

  11. Catrice

    080 Caramel Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads about the same

  12. Makeup Revolution

    F12.7 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same

  13. Laura Mercier

    20 · Smooth Finish Foundation Powder

    Likely close Swatch reads about the same · listed cool

  14. KVD Vegan Beauty

    072 Tan · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed cool

  15. Armani Beauty

    14 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed olive

  16. florence by mills

    D170 · Like a Light Skin Tint

    Likely close Swatch reads cooler · listed warm

  17. It Cosmetics

    51.75 Rich Cool · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed cool

  18. Dior

    6 Neutral · Dior Airflash Spray Foundation

    Likely close Swatch reads about the same · listed neutral

  19. Elcie Cosmetics

    Warm Ivory · Micro Silque Foundation

    Likely close Swatch reads warmer · listed warm

  20. Bobbi Brown

    Walnut · Skin Long-Wear Fluid Powder Foundation SPF 20

    Likely close Swatch reads cooler · listed cool

  21. Clinique

    Silk Brandy · Superbalanced Silk Makeup Broad Spectrum 15

    Likely close Swatch reads about the same

  22. Hourglass

    Natural Amber · Vanish Seamless Finish Foundation Stick

    Likely close Swatch reads warmer · listed neutral

  23. Givenchy

    N470 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads cooler · listed neutral

  24. VDL

    A07 Cool Rich Brown · Perfect Lasting Foundation

    Likely close Swatch reads about the same · listed cool

  25. Benefit Cosmetics

    Shade 11 · Hello Happy Air Stick Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  26. Sephora Collection

    60 Deep Ebony · MicroSmooth Baked Powder Foundation

    Likely close Swatch reads about the same

  27. Milani

    Walnut · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads about the same

  28. Morphe

    F3.80 Cool · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  29. Urban Decay

    90WO · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed warm

  30. Burt's Bees

    Chestnut · Goodness Glows Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  31. Tarte

    53S deep sand · face tape foundation

    Likely close Swatch reads about the same · listed warm

  32. PÜR

    DN7 Cocoa · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads about the same · listed neutral

  33. Haus Labs

    385 Medium · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads cooler · listed neutral

  34. e.l.f. Cosmetics

    6 Tan/Deep Warm · Halo Glow Liquid Filter

    Likely close Swatch reads about the same · listed warm

  35. Pat McGrath Labs

    32 Deep · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  36. Exa

    190 · High Fidelity Foundation

    Likely close Swatch reads about the same

  37. Make Up For Ever

    Y522 · Ultra HD Invisible Cover Foundation

    Likely close Swatch reads about the same · listed warm

  38. Fenty Beauty

    410 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed warm

  39. Charlotte Tilbury

    13 NEUTRAL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed neutral

  40. Juice Beauty

    26 Tawny · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads about the same · listed cool

Closest shade in the other 59 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Coverage Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.